What is the name of the product called the Crow

Xu Chang: I do product still pay attention to name, a product best and name corresponds. For example, the PA is a onomatopoeia, very picture feeling, but the anonymous application feels the overlapping sound is not very good. Crow this name thought for a long time, itself has "crow mouth" one said, and "black" meaning, but a friend between mild, entertaining, well-meaning one thing. and the logo of the animal we do is also very cute, some cunning. I thought it was great when I came up with that name.

36 Krypton: What kind of information field and energy field do you think the crow in your vision is? Can this thing be practical and imaginative?

Xu: This thing is the first time to do, really did not think too much. The reason why it is the first to some of the domestic entrepreneur's play is not too recognized, and by the apple under this thing feel very face, we want to do some localized innovation. And I have always liked to do social, always, from the text, pictures, audio, to video these use scenes are more and more small, but the acquaintance of the anonymity of the stand and pull the text back, this is very interesting. And anonymity isn't doing too well at the moment, otherwise we're not doing it.

We still want to do a practical thing, let people say what they really want to say, to help people better life. In fact, this kind of products in China to use the scene or more, it depends on whether there is a demand under the line, and the Chinese people better face. For example, the community needs to spit on the property, some students have the courage to like people vindicate, dormitory people snore, do not bathe do not wash socks and so on AH. In the company circle to mention the idea was adopted by the boss is. Values need to be run, because this is not a tool, but a community; "secret" at least 10% bad things, this 10% should also be killed, so that the remaining 90% of the content of natural growth.

36 Krypton: Crow How does this product add and build this benign mechanism? Crows next update?

Xu: Play in fact a lot, we also see a lot of demand. But it depends on whether the general or the eternal demand, some play is not. Our 1.1 version is an official version that may add some of the features of mobile Internet (here is not to say Kazakhstan), this version should be an outbreak.

36 Krypton: Which of the two circles of the workplace and campus do you think is more likely to win?

Xu: On our data, the campus activity is higher, more likely to detonate, some heavy users open the number of times per day up to 160 times. First the campus network is bigger, the student time is also many, the campus this circle layer often involves the higher emotion question, is closely related with the study kind life, the content is also more positive.

36 Krypton: Why don't you choose a stranger's anonymous social orientation, what do you think of whisper and whispered products?

Xu: How can a stranger socialize the user and flatten it so that it is not centralized? Moreover, the user posts the power will be limited in a very small range, the basic is love, more boring. And acquaintances who are anonymous and gregarious are known and receive more feedback. Strangers like the stranger to the interests of social networking, but the interest needs a stronger demand with, it is first from the gun to start the user scale. You can't make the pie bigger in the first place.

36 Krypton: Snapped now, what's the next move? What is the next trend in audio, in addition to entertaining content, some people say "now have no time to read, several books are heard"?

Xu: Snapped profit, mainly rely on interactive native ads. The product is still a bit complicated, and we are still streamlining it. At present we are doing some experiments on UGC content, such as the introduction of the secret text flow of the way, the PA will provide users with a background music library, encourage them to produce content.

In terms of audio trends, one is to serve the habits of the past, some old users like Shuwang, listen to crosstalk, and the future of such young people will be less, the future of sound content will be shorter, short to 2-3 minutes, including future books and crosstalk. Because there are too many media to preempt the user time, and the car can also be online, but audio will have a transition. The needs of the present, the future needs must be seen.

36 Krypton: How does this road come from the initial anonymous social, the real-name social networking of Facebook and LinkedIn, and the anonymous social networking of acquaintances today?

Xu: The root of the technology is also the progress of the mobile internet can be done, so that there is a directory, the PC is only strangers anonymous social networking, if there is no WiFi, 3g, 4g,iphone is a piece of scrap metal. No lbs there is no mo, it turned the gun into the normal. However, the demand is unchanged, people have not changed since ancient times.

36 Krypton: Could anonymous apps appear in such a large number of companies as Facebook?

Xu: This does not know, depends on the entrepreneurial ability to localize. Knocking on the local market needs to be sharper, more to the user's heart. Unlike the Western Olive society, Chinese users vary widely, and college students have very different needs from white-collar workers, while the West is similar. Chinese product manager is difficult to do, I often say that I, ego, super I, get no I this realm. No I just forget myself, overlooking the needs of each user, the final product must be each user defined his own world, do is the rules.

36 Krypton: A product like a secret can only be changed by advertising?

Xu: Change is not a problem, with the user can be realizable. The whole internet economy is large in volume, some advertisers can put ads here, Durex will certainly be willing to advertise here, whether some games are not anonymous to play more interesting. Users can buy crow's expression, background and other value-added services and so on, social is the membership system.

36 Krypton: Dot still doing?

Xu: Still in maintenance, but the product itself is not updated.

36 Krypton: To fend for itself?

Xu: Also not to fend for themselves, this is very difficult to tell, still keep, maybe one day to understand can do like fancy, fab This specific user group of accurate E-commerce. Today's start-up companies have to embrace change, adhere to not adhere to a product, is to adhere to the "creation." The future is certainly the age of a product manager.

36 Krypton: Now the hotel has to recruit product manager, in the end what is the product?

Xu: If a market is not dominated by monopoly, in the information transparent situation, users will choose to experience the best products, product is a complete set of solutions, corresponding to the smooth experience.

General toothpaste can be used to pierce the tip of the lid, the first two days to a hotel, it is said to be "private custom" shooting point, it does not have to use teeth bite. It sounds very tall, don't go. The basic problem, like brushing your teeth, is not solved.

36 Krypton: Haha, make all the diamond bachelor into cock silk.