What is the nature of an open platform?

Some joked that China is currently in the forefront of the big internet companies, Baidu, Ali Baba (Alibaba), Tencent (Http://www.aliyun.com/zixun/aggregation/5015.html > Tencent), Sina, the combination of the first letter is just "stick" (Bats). If you add Qihoo 360, it's a full angle-covered stick (Bats360).

On May 31, at the 360 opening meeting, Qihoo 360 Chairman Zhou said a meaningful remark: "No matter how the enterprise development, open platform how to compete, in business." Do not always think of the moral aspects of the problem, even if the fight more fierce, we have to cherish the Internet, a relatively free competition market. ”

and a free competition in the market, enterprises will naturally migrate with the value chain, looking for a piece and another can produce the value of the depression. Enterprise is not a charitable organization, the constant pursuit of value promotion is its natural attributes, coupled with the rapid development of the Internet industry, regardless of foreign or domestic, have never had an internet company really formed an absolute monopoly. Under such circumstances, the result of competition is continuous innovation and change.

China's Internet in the 2011, the eve of group Change--Tencent, Alibaba, Sina, Baidu and 360--are evolving toward an open platform, meaning that a wide range of companies and new entrepreneurs will be able to use them as the soil for more than previous survival and expansion space; There will be countless new opportunities to be created. For example, the above mentioned in the Huaqing flying this company, the size of 2009 years before they began to enter the field of social gaming. With the QQ space cooperation, it in two years time the number of users reached tens of millions of, each month in the game operation, from Tencent can get millions of yuan income, and also in the rapid development.

At this time, to explore whether the opening of China's Internet-line enterprises have a "monopoly", or in the end is really open or false open, has not much significance. Because whether the choice is closed or open, large enterprises have to make their own decisions, from strategy to implementation are necessarily around their own interests and sustainable development of enterprises. Only at this stage, their volume has reached a certain stage, their own drive, enterprise internal innovation is not enough to support their rapid development towards higher goals, at this time they will have to connect with the external way to obtain new growth driving force.

In fact, no enterprise is open to "help the public", all open and platform is to obtain, or protect their own "monopoly" status. And as long as this "monopoly" on the industry to bring the value of the positive cycle, this "monopoly" can only be broken by market competition, but not the system and moral crusade object. Then, the enterprise has the qualification of Evergreen.

At the same time, the competition between these open platforms and the closure of each other is also unavoidable. For the potential partners of the open platform, it does not make sense to fantasize about a fully open Internet "Utopia". They need to take stock of the situation, seize the opportunity to choose the most suitable for their own value to achieve the platform, to catch the express train. In fact, the partners ' choice of open platform will precisely drive the development of the open platform. The only criterion that ultimately measures the success of an open platform is whether it really pushes the emergence of a new group of winners. In the long run, this cycle is a beneficial advance for the entire Chinese Internet.

All the "platform" is the inevitable result of the change of the internet industry, all "open cooperation" is a contract which is built on the basis of commercial benefit rather than moral system. Pragmatic and objective to see this point, the entire industrial chain is beneficial.

Original link: http://money.163.com/11/0712/07/78ODAJP600253B0H.html

(Responsible editor: admin)