What is the nature of design?

Good design, but the user experience is the most important. The path 2.0 design is excellent, but from the author's own feelings, path actually does not have any users, he said that he only used two times, the surrounding use of the path is very few people (of course, his feelings do not necessarily represent everyone). This is like the clothes on the fashion show, everyone appreciates it, but few people wear it.

Only good-looking is not enough, in the final analysis depends on the user experience.

Today's so-called http://www.aliyun.com/zixun/aggregation/9546.html ">web design is actually not really a design, just a patchwork of styles and pixel colors." The real design must solve the problem. The real design must be more comprehensive and in-depth than fiddling with PS, and should be dedicated to creating a thoughtful, compelling user experience. Then the aesthetic design is the icing on the cake.

As a result, successful internet companies are using a pragmatic design that can look at Facebook, Google, and Amazon's Web site, which is focused on creating an excellent experience to please users and add value.

Instagram's design is quite pragmatic, though not as sexy as path, but it makes the process of photographing and sharing simple and enjoyable, which is enough.

Why Wesabe lose to mint?

Personal financial Management website Wesabe set up the time than similar mint early 10 months, but finally lost to this up-and-comer. Why? Its CEO, Marc Hudlund, wrote a reflective essay. It's a long time, but the gist of it is that I'm focused on maximizing the usability and ease of use of data editing, and mint focus on how to do it without editing.

In other words, what mint does is introduce all your data and organize it automatically for you. This is the poison on the arrow, and finding this poison is the core work of a real designer.

Dropbox how to stand out in the fierce competition, one hit?

The author talked about how he felt when he recommended Dropbox to one of his designer friends. The other person felt very startled. Dropbox uses an icon style as old as Web history: Famfamfam. From a design standpoint, it's really bad. But, from the grasp of the essence of design, Dropbox is very talented, although they did not have any designers.

Put a folder on your desktop. Ok. While there are so many technologies and features hidden behind the screen, it doesn't matter. It's enough to have a folder there. This is the poison of Dropbox.

Design myth

What is the nature of design? Instead of looking for something cool palette, not to pursue what gray and shadow effects, not to create a dazzling effect of vanity, these things can not be distracting, the essence of design is to create a compelling killer user experience. To be a killer, you have to find the poison on the arrow of the arrow you want to shoot.

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