What is the nature of the link

What kind of link is natural? How does it affect the SEO effect of our website? How does its impact on traffic and rankings arise?

I'll answer some of these questions in this article and give an example of what a natural link is.

What is natural link building?

A natural link, as its name implies, is naturally generated rather than a link generated by the site owner via a blog message or other form.

Is the natural connection important?

In the SEO industry there is a broad understanding that natural links in all of the methods are the best, quickest and safest way to upgrade the site rankings. If a site's content has enough natural link support, then the site rankings and traffic is difficult to be affected by the changes in search engine algorithms.

Will natural links become another SEO myth?

When I started to optimize the site, I was often bothered by the question of how to get the natural link. I don't know what to do to get other people to find my article and make a link for me. So, for a long time, I think that "natural link" is a very unreal thing, and we want to increase the links on the site only their own initiative to do the link.

However, if we take the initiative to do links such as buy outside the chain or buy one-way links, the search engine will sooner or later find this situation, then our site is likely to face a decline in traffic, ranking down the plight. If our links are too serious, then we are likely to face a "pull" and other penalties. Therefore, we should try to avoid some bad optimization methods when we optimize a website.

What benefits can we derive from natural links?

Traffic – Natural links can bring a lot of traffic to our site.

Industry recommendation – Excellent related industry site recommendations for the optimization of our site has great help.

More natural links – when the top websites in the industry reprint your article, other sites in the industry also have a high probability of reproducing your article. This is a very important link to do natural links.

More social sharing – an article that attracts enough natural links also has a high share in social media.

Better rankings – enough outside the chain to improve the ranking of the site has a very good effect.

How do I get a natural link?

Obviously, this question is at the heart of this article. Natural links can bring a lot of benefits to our site, so how do we get enough natural links? It takes only three steps to complete this process, and I'm sure you've heard of these three steps before.

#1 Writing/publishing/creating high quality articles – this is a very simple truth, your article is not high enough, then very few people will give it a link. If you are still in a very initial stage, few people visit your site, few people read your article, please do not lose heart, many people are at this stage did not adhere to the entire site abandoned. Please do not only pay attention to the present predicament, we should make a long-term plan for the future. When everything is ripe, the flow will come in. At this stage you need to continuously update high quality articles to keep users sticky.

#2 Social media – social media may not have a direct impact on the rankings, but it has a good effect on the nature of the site's links. Through social media, your article will be read directly by interested people. If you've never been in contact with social media, you can read the following two articles to learn how to get started with social media (10 things to do in SEO and 15 things to avoid in SEO)

#3 Sustainability – continuously updating quality articles and posting them on social media, you should also contact other webmaster to post articles. The timing of the posting is very important, and the right time to push the right article to the reader is very effective for attracting traffic. Every webmaster should have a schedule of their own articles to publish, and here I recommend making a two-week release form that is more efficient and more responsive to emergencies than a monthly schedule.

is the guest article a natural link?

I have answered this question in the first paragraph of this article, but I would like to repeat it here.

This is not a natural link when you post an article in another Web site that contains links to your site. Whether the site is charged or not, it is not. This is not to say that all such articles and links are not good, I just think they are not natural links.

Conclusion

When a search engine creates its first ranking algorithm, natural links occupy a very important position. Now there are a lot of webmaster or by getting more seemingly natural outside the chain to deal with search engine algorithms, but, search engine ranking algorithm has been changing, this unnatural link in the search engine ranking effect is getting lower.

The best way to really quickly and naturally add links is to create high quality articles that are useful to the user and spread the articles to interested people in social media. This is the most convenient and quick and effective way.