What is the outlet of SNS website in the future?

When the SNS after 2009 years of noise, the industry's loss of its profit model is more and more aggravating, Happy 001 began to appear after the decline, and SNS experienced such as the popular film and television SNS, Yahoo Word-of-mouth SNS and other characteristics of the model, and began to return to the set-style form, In particular, the recent High-profile Facebook shot into the Chinese market, more triggered the industry to the SNS trend of discussion.

In many SNS, I personally more optimistic about Sohu White society, around the stealing vegetables, trading slaves, in its less than a year of development, played a new round of SNS, as of the end of December 2009, Sohu White Society registered users Total 15 million, daily active person 3.6 million, the total stay time of 45 minutes. These "small white" self-proclaimed netizen, widely distributed throughout the country, the age concentration at 20-39 years old, compared with other social networking sites, the user constitutes more inclined to white-collar. This is SNS dream of absolute strength user groups.

When the network is full of people's life, SNS community becomes a kind of vogue. With Happy, everyone (school) of the hot, SNS more than the thunder of the past. So a large number of SNS sites out, even Sohu Tencent Sina and other Internet predators are also unwilling to enter the SNS domain, a time SNS "princes dispute." Together with iweb SNS, such as open source site software Popular, so that the construction of SNS website become simple and easy, a large number of SNS sites springing up, so that the competition is fierce competition in the SNS field more brutal. Even so, small and medium-sized sites are more unbearable. How to survive in the current situation to make the majority of webmaster greatly annoyed. So where is the outlet of SNS website?

The author has contacted many SNS website, therefore writes this article to my some ideas and summarizes the thing to take out altogether everybody to share, hoped that can be helpful to everybody.

The first vertical development: the refinement of the market, segmentation users

On the vertical development, we have a lot of discussion, there is a consensus that the development of the vertical has become the future SNS website development direction. Domestic SNS after several years of development, market division has been very obvious, comprehensive SNS site has been everyone (school), happy, white society occupy, and then want to make a large comprehensive SNS website has been expected to be. Compared with the vertical SNS market is broad, positioning clear, can combine their own advantages for the core users to provide their most needed services.

The second trend to reality: the platform connecting network and reality

The essence of SNS is human-centered, and the ultimate aim is to promote the interpersonal relationship in the real society. Now the domestic SNS face an awkward situation, that is when you put your real life friends to SNS website, want to further communication but finally found that communication is less.

The third difference management: You have no I have you have my fine

SNS development So far, there is a very bad phenomenon, that is the homogeneity of the phenomenon is serious, and some users overlap, the same user may use more than SNS website. Domestic SNS website Plagiarism is serious, see other people's plug-ins interesting to have a set, see other people's function is good also want to get one. Today, when your farm is on fire, I'll get a ranch. You've got a parking space. The current SNS market "princes dispute", and their racking their brains to do a good job, not as cool as the user market needs, reflect on their own characteristics, to find the breakthrough point, the difference between the needs and functions out of their own path.

The development of diversification: Sns+shop

SNS site also has a trend of development, is to carry out a variety of web site development, such as recruitment business, E-commerce and so on. In particular, E-commerce, now with the popularization of the computer more and more people rely on the network, followed by E-commerce continued to be hot, according to CNZZ published data shows that e-commerce into the fastest-growing industry in 2009, the total volume of transactions in the year than 2008 growth of more than 100%, nearly 250 billion yuan! Predictably, E-commerce will occupy a greater proportion in our daily life.

White Society's success, fools think the key point is to return to nature. In many people's opinion, Sohu White society's success, compared to Happy 001来 said, is that its game function is more powerful, and has exclusive. On the surface, that's true. For the development and operation of the "Tianlong eight" so MMORPG online games Sohu, the development of a few web game widget is just Sunding, with ease, from a large extent, white society closer to the net, to white-collar perspective, from the game elements to the details of the attention to meet the target user aesthetic, Compared to ordinary web games more game elements and rigorous game settings from large-scale games, all make its white society more entertaining, and will not be tired of the day, the pond, pet village, once launched on the great success.

However, this is by no means the real reason for the success of the White society, only by these difficult to produce a point of interest, compared to the general SNS in advertising implantation on the simple rough way, either in the sale of slaves with a brand notebook to curry favor with slaves, or in stealing vegetables, to their own vegetables to drink a brand of beverages, so all kinds of ads taste too heavy, Also lacks the actual influence to the white-collar. In contrast, the white society on this point on the run is quiet. Add to the dual interaction between virtual and reality. This is a return to nature, so that SNS no longer become empty and lonely when the boring filler.

This is the white society's strategy, more intensified two-way interaction, so that SNS no longer virtual, so that people with six-degree interaction is no longer just a meaningless game. And that's increasing its marketing value. This is also the SNS in China's development can choose a road. More effective than happy 001 simply imitating Facebook.

In general, SNS development still has great potential, how to find a suitable profit entry point, is the current SNS website must solve the problem.