What is the positioning of Internet entrepreneurship in the traditional industry?

Recently, Shanghai organized a margin to create the founder of the party. A lot of friends from traditional industry backgrounds have come to participate in the event. The theme of the event is a group discussion of spontaneous organization of users. One of the themes is the combination of traditional industries and mobile internet. Now, in the field of Internet entrepreneurship, we often hear the discussion of "how the Internet changes the industry", and even such a debate occurs in a big situation like the three horses. On the one hand, people who represent the background of the Internet want to use the Internet to transform traditional industries, on the one hand, some people in traditional industries want to use the Internet Who can succeed? And what are the strengths and weaknesses of both sides? This is really an interesting topic.

But through the exchange, I found that these traditional industry people do internet entrepreneurship also have many obvious weaknesses, such as:

1. Do not know how to landing from the product level

In our activities, we often meet a lot of traditional education friends, some people have been successful chain of educational institutions. In their view, the current online education does not capture the essence of education, but when we ask how to integrate with the Internet, these people do not have special ideas. They just see the problem and there is no solution to the problem. Or just a big frame, far away from the products that really can be implemented.

Many people who do traditional industry like to analyze the industry's problems, and then point out a problem-solving mentality. But only these, far from the Internet entrepreneurship is not enough, even some empty. The core of Internet entrepreneurship is to find the pain point, and give a specific solution, even a small point. From this point occupy the market, gradually expand. And some traditional industry people look at the problem, like to give a systematic solution to the idea. Sounds good, but it's not enforceable.

2. Operating too heavily on the push, do not know how to capture users online

Mentioned earlier this is ready to do the car after the market entrepreneur, he wants to be open posture, a lot of input. In each county, put one person responsible for promotion and coordination, but also ready to put a large number of business personnel in the auto parts market. This is certainly necessary, but since it is the Internet business, how to attract potential users, only this way is far from enough. How to let users have word-of-mouth effect, how to use the Internet to promote the model, Low-cost access to users, the traditional background of entrepreneurs basically do not have these thinking, this is their a short board.

3. The role of partners in positioning and cooperation model is not clear

Because our activity is targeting internet start-ups, many traditional industry friends come up and say, I'm looking for a technical partner. But there is no clear understanding of what the technical partners are doing and how they work together. As for the distribution of benefits, some traditional people think that as long as I have investment, you are working for me, and a few are just an idea, want to trick technicians to give him free work.

In fact, technology and products are always regarded as short-term, long neglected. In these traditional industries of Internet entrepreneurship projects, often do not need any advanced technology. But need strong product ability, this ability is not the traditional industry background person can handle alone, nor technical person can handle. The best model is for them to discuss each other and be responsible for part of it. This requires both sides to be partners in the perspective of cooperation, rather than one person directing another person to do things.

In fact, everyone thinks that the traditional industry and the integration of the Internet stage. But the reality is that there is a group of people on both sides of the peak of Internet entrepreneurship. Internet entrepreneurs have an efficient tool but are unfamiliar with the terrain. They think they are to change the original industry, so always a challenger mentality. The other side is very familiar with the terrain, but still the traditional modus operandi, that the Internet is just a tool to find a technology to build a website on the line. Lack of awareness of the product, promotion, and operation of the Internet itself.

Jingwei Chuang Ying Zhang in the micro-blog wrote that "can embrace change, understand the Internet wireless bring changes in the traditional industry many people, but have the mind, can find the Internet wireless senior people and regard them as shares of the same, peer founder of the traditional industry less pitiful." Indeed, the combination of traditional industries and the Internet, to be successful, to find partners must have the thinking of partners.