What is the process of optimizing the website?

Absrtact: Website optimization should run through all the Times. Many people may think that site optimization is to build the site, set the key words, hair promotion links can be. In fact, this is only a narrow understanding of the site optimization of a small part of the work content.

Web site optimization should always be throughout. Many people may think that site optimization is to build the site, set the key words, hair promotion links can be. In fact, this is only a narrow understanding of the site optimization of a small part of the work content. Real site optimization should also include the planning, operation, maintenance, and profitability of the site. Let's take a look at a site where the optimization work is carried out.

First, the goal of the website. To do a website, home we want to know what is the purpose of this site? What is the use of this site? The purpose of the website is the trunk of a tree. Other web site production, site planning, to use the site operating profit is around the tree. We use a website to sell the mouse as an example to give a specific explanation. To do a sale of the mouse site, our goal is definitely to sell the mouse (clear purpose, to analyze consumer groups and markets, in order to help us to promote later). This part basically does not involve website optimization.

Next, the domain name needs to combine the website optimization aspect. Why do you say that? Domain name as a Web site. After the site is established, the domain name is a website logo. Therefore, the domain name to the website plays the role which cannot be neglected. How to choose a domain name? As mentioned above, we do is a sales of the mouse for the purpose of E-commerce website. Therefore, the domain name in the choice above, also should be related with mouse or Shubiao. So when people see this domain name, you know what this site is mainly doing. Correlation is relatively high. and the choice of domain names, in the production of Web pages may also have a certain correlation.

Third, the website construction aspect. In this link, the optimization of the site will encounter the most, but also the most intensive site SEO one of the parts. Regarding the website suggestion aspect may divide into several points to understand.

1. Web page planning. Site planning as a large project, the entire site after the aesthetic, user experience, the purchase of the way all play a significant role. We do not discuss this in depth. But the website planning needs to consider these aspects: Website structure, website navigation column, website layout, website function design, website content planning, dynamic Update section, User consultation section, purchase method and process etc. Vary depending on the type of Web site.

2, the website keyword preparation and the Meta section compiles. The key words of the website decide how much traffic the website can bring therefore, in the choice of keywords, the site can not blindly choose the keyword suitable for their site, especially the choice of target keywords, the target keyword can bring the entire site most of the traffic, but the conversion rate is not high, such as the above, the product is mainly wireless mouse. Then my key words are: Wireless mouse, Logitech Wireless mouse, Rapoo wireless mouse. Instead of a mouse. The mouse index is high, but the target is not strong. Therefore, when choosing a keyword, we should consider whether the selected word is the word that brings the actual customer to the website. In addition, a website for the purpose of selling products. Don't pursue traffic too much. But should be effective flow and improve conversion rate. According to the identified good keywords to set the key words for each page (at least most of the page to set), each page keyword not the same, so as to avoid weight segmentation. Then you can write the title, keywords, description of each page in a excl form. The content of each page should also be set according to the Meta section of the page (content planning needs to be considered).

3, Web page production. The part of the Web page to make the effect. What is the effect of the production, may be the future will have what effect. It will use a lot of content (including pictures and text, content planning needs to be considered). Web page production is mainly to achieve content planning requirements of the effect. This section should pay attention to the Web page file and file name settings, in the production of web pages to set the page file with some of the keywords related to the page (English site is evident. After the completion of the site is mainly reflected in the URL above.

Four, the choice of web space. Site space is the place where the program files are stored. The impact of web space on site optimization is mainly reflected in the speed of access. When the website is online, the access to the site is actually in the file or folder specified by the server, so. The speed of the server's access is reflected in the speed of the site. And the speed of the website is related to the user experience, generally people visit the website acceptable website open time is 8 seconds. If the server is accessed faster than this time, or if the site is open for too long, most people will close the site. Whether the Web server supports the Rewrite property, 404 error page settings. These factors are related to the server, some programs such as "WordPress program" on the server operating system also has support problems. The static support of the win system to the WordPress program is not perfect. Therefore, be aware of similar problems in selecting a server (Web space).

V, website operation and maintenance. The operation and maintenance of the website is a long-term process, this work starts from the website on-line, until the website exits. Website operation and maintenance is to experience the value of the site stage. Can be divided into two aspects to explore.

1, the maintenance of the website. Website maintenance update on the site optimization impact is mainly the ranking aspect. A website has to be trusted by search engines, and the site must provide a steady stream of high-quality content. This requires us to update the website, including the text aspect, the picture aspect. It can be a product, or it can be news information. However, it is important to note that the site updates the article must also be related to the keyword, the site's ranking reflected in the keywords in the SERP. And the higher the site rankings, the more visitors can be brought. There are more visitors, only possible products of our target customers. The maintenance update of the website is not only updated on the content of the article. And the stability of the site. Stability of the site rankings, access to stability and so on.

2, the operation of the website. For a product-class web site, the operation of the site is the most important step to reflect sales and profitability. The operation of the website must be combined with the operation of the website. The website operation needs to combine each kind of sale method to carry on the sale. Here is not much to say, here I want to mention the operation and promotion of the website. The website needs to increase the exposure rate on the network in order to let more people know. When some people know a certain website. If the content of the site is what he needs, he may visit the site. resulting in sales behavior. To achieve the purpose of sales. Therefore, the site's operation is to a large extent to improve the site's exposure rate and product promotion. such as Baidu bid, or put online advertising and so on. In addition, the analysis of user needs, site-related data, input-output ratio and effect evaluation are all aspects of the site operation to consider.

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