What is the purpose of the marketing of the free giving behavior of the merchant

Intermediary transaction http://www.aliyun.com/zixun/aggregation/6858.html ">seo diagnose Taobao guest cloud host technology Hall

The rapid development of the network so that many people understand the network shopping, E-commerce has entered a high-speed development era, but also brought fierce market competition, with competition, market economy will enter a virtuous circle. Many businesses in order to win the eyeball, the signs, have resorted to a variety of tricks, free gifts, limited seconds to kill, group deals and lottery and so dazzling. So what are the marketing purposes of these businesses giving away free prizes? I analyze a few points:

I. Deepen the public's impression of the brand

Today, all activities to economic construction as the center, E-commerce is the biggest goal is sales, some market share has been very large business site is also not complacent, to do more sales, make more money. E-commerce Sales is a broad concept, including a lot of content, such as brand building, market share expansion is a potential sales. A variety of promotional and gift activities can improve the brand awareness of businesses, do a good job can make the brand a night of fame. These activities seem to business "loss", although did not make money, but they earn enough of the broad masses of customer attention and brand identity.

Second, speed up the spread of the brand

Carry out a number of promotional activities, so that customers have the opportunity to know and understand the brand. During the period can also through advertising, network promotion and other means, continuous publicity and reporting activities, and constantly expand the audience scope, have a wide range of effects. We through the brand of communication activities, so that more people unfamiliar to the brand to become potential customers, more potential customers become new customers, more new customers become old customers, the more customers more brands spread faster. Brand communication activities is the customer initiative approach and understand the process of brand, from this point, than let the customer passively accept the ads better, customers to brand more deeply.

Third, the brand traction effect is obvious

Many businesses do activities is only a form, its real purpose is to pull out other products, promote the sale of other products, to do an activity, that is, deepen the brand, spread the brand, but also led to the sale of other goods, to kill both birds. Whether it is to carry out the second kill activities or free gifts activities, participate in the activities of the users are running the purpose of online shopping, they have become active users under the influence of activity, actively to buy the other products they want, thus promoting the sales of other products.

Iv. How do we conduct our activities?

In fact, the activity itself is very simple, the difficulty is to promote. First of all to select the appropriate promotional means to promote, our experience is the soft text to promote the effect is very good, write a good soft wen no less than the flow of advertising. With the activity, with soft wen, traffic must be doubled growth. Soft Wen can be published in all over the portal site, can also be published in webmaster nets, soft text was reproduced many times after the article's dissemination purposes, the flow will follow up. The most perfect way is the soft text with advertising propaganda, and the effect is obvious.

Five, free to send what?

Free gifts must be popular favorite products, such as the choice of Baidu in the new Year's time to send "red envelopes", the ceremony was sent very well, to cater to the public's mentality, because the red envelope is the best gift during the Chinese New Year, that is won everyone love, and promote the product. Many large businessmen choose to send big gifts, such as gold bars, iphones and even cars, and so on, lifting everyone's appetite. Our small website certainly cannot compare, delivers the value to be not high, but must ensure the practicality, the suitable is the best.

Through the above analysis, we understand the business of free gifts to the sale of the prize. In the promotion of marketing, activities is only one aspect, we need to promote their own site can try to give free activities, this activity close to our site itself, than other do outside the chain and other means better. Welcome you to communicate with me more, we progress together. Original article from: Taobao Landing home http://jyxxjc.com A5 first reprint reserved links!