What is the ranking of Dangdang?

What is the ranking of Dangdang?

The Heart of Rock

Recently, the internet has a lot about Dangdang ten years of articles, the article talked about Dangdang sales over tens of billions, Dangdang from the book to expand the business scope of the company, but also talked about Dangdang and business to join the model, and there are articles called Dangdang become http://www.aliyun.com/zixun/ Aggregation/7980.html "> Chinese oligarchs.

So, in the end, Dangdang in China ranked as the world of business? How far away is the Dangdang from the oligarch? Please see below.

For Dangdang, a lot of netizens first feeling is "sell book". This positioning is estimated to be a short time in the user's mind space to erase. Although since 2008 Dangdang began to wantonly into the field of department stores, the hope from the decline of the book trade to the market to the bright future of clothing, cosmetics, mobile phone digital and other department stores market. But Dangdang's transformation slow half beat, because in Dangdang transformation, E-commerce later Taobao, Pat, and even excellent Amazon, Beijing East, new eggs, red children have been the department store market share of the same.

In this situation, Dangdang in China's business is a former wolf after the Tiger, life is not easy. According to Eric's data, when the market share from 2008 Q1 until 2009 Q3 continued to decline, up to now only 12.1%. In this situation, Dangdang can only be regarded as the "elderly" in the industry, and the danger of a hero.

First, the "cluster effect" of the Department of general merchandise industry. Online shopping and real-life market is a truth. For example, a street is a cowboy outfit compared to a street only a cowboy shop, the former sales of each shop is likely to be significantly more than that one store, this is the cluster effect. Similarly, if Taobao, Jingdong, Pat on a large number of various categories of goods stores and trading volume, this will undoubtedly form a "cluster", driving the platform on the revenue of each shop. Dangdang This department store's successor naturally has no advantage.

In addition, Jingdong Mall, Vancl, red children, such as the emergence of vertical consumer website, to occupy a large part of online shopping users. Because of the clear business model, more reliable product quality and credibility. and Dangdang model is neither self-employed, nor similar Taobao business operation, but a "mix" mode, walk is similar to the path of traditional shopping malls, the result can only make the price of goods uncompetitive, brand image aging, and ultimately let users lose interest.

Second, whether it is a business, or Consumer-to-consumer, is not a simple puzzle site technology, but to fight the industry chain, the ability to trade. E-commerce is a complex system engineering, must be from the E-commerce site technology, to integrate logistics, warehousing, payment, after-sale and so on each link, only effective implementation of integration, can show the competitiveness of the platform. Dangdang is currently effective integration of the industrial chain?

And I have always believed that E-commerce is the ability to do business, the essence of e-commerce is not technology, but the business road. Ma does not understand technology, to now only send e-mail, but with Dangdang 10-year-old Alibaba successfully listed 2 years ago, this is because Ma Yun is in business rather than in the Web site. And the same period of e-commerce companies 8848 but died, the same period of Dangdang has still been discussing whether profitability. And Tencent's Pat NET, backed by Tencent's 800 million users, is still unable to fight Taobao, which illustrates a serious problem: e-commerce is not just a competition to operate a website, but to do business.

I can't help asking: 10-year-old Dangdang, what you have been operating?

Finally, what is the 10-Year-old's ranking as now? At present, in the Consumer-to-consumer has no clear boundaries, because Taobao, Pat is also engaged in "mall", so the division between the Consumer-to-consumer and the "no meaning." To see the rankings can only be Dangdang and other e-commerce sites do contrast. So it is wrong to say that Dangdang has always claimed to be an oligopoly in the field of business.

What is the ranking of Dangdang? As the 10-year-old when still not listed companies, so its earnings are not open, the annual turnover can only see the data they announced, the current book trading 2.4 billion, department stores did not publish data. Therefore, compared with Taobao 2008 years of 99.9 billion, Jingdong 2009 before three quarter 4 billion, as well as the rapid growth of Tencent racket, even the old rival Amazon is also leading the lead when several percentage points, Dangdang into the first five.

When the effect of e-commerce cluster becomes more and more obvious, the Matthew effects of the industry must appear, Dangdang's fate is only two: either die or be acquired.