What is the real "Word-of-mouth marketing"?

In retrospect, how do you decide which restaurant to eat in your daily life? What clothes do you buy? Which movie do you see? The power behind these answers is directed at Word-of-mouth reviews on the web.

Word-of-mouth Marketing has long existed for many years, http://www.aliyun.com/zixun/aggregation/7565.html "> Success stories are numerous, compared to the official website information and advertising delivery, consumers believe that the third party or netizens recommended comments." Because you know the influence of Word-of-mouth, some marketers will haunt in the major forums or discussion areas, posting "True marketing, False Word-of-mouth" article.

However, in the current community tools in tandem, the information more real-time and transparent, smart netizens through a variety of network tools to check and search for human flesh, so that these false word-of-mouth text, and finally to the enterprise more damage.

Marketers should recognize: The future era of netizens, or will rely on Word-of-mouth, but they want is "true" Word-of-mouth. The better way is to invite netizens to participate in marketing activities, from their mouth spread true word-of-mouth.

For example, many enterprises in the release of products before, will invite hundreds of netizens to participate in the early experience of the product. After the experience according to the activity theme, combine the product, the creativity, will own experience feeling to publish in each big community platform.

However, the small head Baidu auction assistant to remind marketers at the same time to be vigilant, once in Word-of-mouth marketing in the process of encountering negative criticism, we should actively give response and improvement, rather than passively let these words spread on the network. "Water can carry a boat, but also to overturn", Word-of-mouth marketing does make people love and hate, but it can be confirmed that the future is certainly true word-of-mouth era.

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