What is the reason behind the rise and fall of blogging?

&http://www.aliyun.com/zixun/aggregation/37954.html ">nbsp; The word "blog" is translated from the English word blog. Blog is the abbreviation of weblog, and weblog is a combination of web and log two English words. Weblog is to publish and read on the network of Water records, often referred to as "blog", referred to as "blog." The blog (blogger) concept is interpreted as a network publishing (Web Publishing), publishing and Posting (the word post–turing when used as a noun) is a fast-growing network activity, and there is even a proper term to refer to the publication and publication of the Web Weblog, or blog.

Blogger means the person who writes a blog. Bloggers are often translated into the word "blog", and blogging is sometimes translated into blogs. Thus, the word "blog" in Chinese, both as a noun, refers to two kinds of meaning blog (weblog) and blogger (write blog), but also as a verb, meaning to write blog This behavior, only in different occasions to express different meaning bale.

In short, the blog is to network as a carrier, simple quickly and easily release their own experience, timely and effective and easy to communicate with others, and then set up a variety of personalized display in one integrated platform.

Different blogs may use different encodings, so they are not necessarily compatible with each other. For example, Baidu Space uses is GB2312 code, Sina Blog uses is UTF-8 code. And, at present many blogs all provide the rich and colorful template and so on function, this makes the different blog each has the characteristic.

These two days, about the blog network layoffs and even shut down news, is a hot news in the IT field. From the current text report look, blog net into the plight of layoffs, although not finally confirmed, but according to smoke logic, the author speculated that blog network should be encountered a certain difficulty, and the current plight of blog network, to some extent, reflects the blog site of the group difficult.

Blog network, has been a Web2.0 era of a benchmark, banner, a period of time leading the direction of the Internet development. and the blog network of the family Xingdong, is the blog this concept, products, the key figure in the domestic ripening, blog nets in his hands, once vivid, surging, Especially in the blog to get the Web2.0 field at that time the largest venture capital 10 million dollars, too many people for the blog network and the future of the blog products, full of confidence.

However, as the leader of the blog products in the country and the synthesizer, blog network in the later development, but repeatedly let the public and investors plunged glasses, with Sina and other portals launched the blog product line, blog network in the Media field of a solo show scenery no longer, to blog network for the representative of the domestic blog site groups are gradually marginalized, The horn that hit the capital market has become low. This July, the blog net carried out a layoff, downsizing, and the line of business to do a spin-off, trying to saves decline, but from the current situation, it seems that there is no big change, so there are again substantial layoffs rumors.

This can be seen as a blog site, or blog product commercialization Failure of an example, is also a blog site development process of an important turning point. The author thinks, the blog website Commercialization falls into the predicament, there are two reasons mainly.

First, the blog product itself due to limitations. As a product of the Web2.0 era, blog is undoubtedly a great leap in the process of Internet development, leading the internet into the media age, the grassroots voice began to have a large-scale, original ecological expression and presentation. From the point of view of the product, the blog is a certain practical value of products, but in the function, but is too single, in addition to provide netizens with a Yin Zhi lyric platform, no other more can absorb the application of netizens, so, in the process of commercial development, encountered difficulties; and the openness of the blog itself, Also make it itself not much of a commercial profit possible, so for a long time, the blog site has gathered popularity, and then the use of advertising to achieve scale income as the direction, but this attempt to progress is not optimistic, including Sina and other portals, also carried out this aspect of the exploration, but the results are very small, difficult.