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When it comes to learning, we often hear the words "Master leads the door, practice depends on the individual". Admittedly, the teacher is mainly preaching to teach, as to what can be learned, and how many things can be used to learn the main still have to look at their own, the truth is needless to say. But with the economic and social development, business interests driven, today's network marketing training industry is fierce competition, a variety of courses everywhere, these training courses will really do a good job online marketing it?
Before the vegetable root Tan has published a "Chinese Network marketing training Seven sins" of the coarse text, in combination with their own understanding of the current network marketing training market to publish some of their views, interested friends can go to Baidu. Today, the reason to chat again to Network marketing training This topic, is usually in the process of communication with customers to find that most of our customers are not without contact with network marketing, but many previously participated in a series of so-called network marketing training and learning, but after training in the implementation of the specific work process is still confused, Not to mention the effect. Then, the network marketing training effect is not good why in the end what? The following combination of vegetable root tan own Some of the understanding of casual chat about the personal view.
1. Course Content
Currently on the market of online marketing training courses are mainly two major categories:
One kind is the system strategy class which is aimed at the enterprise responsible person, one kind is for the network marketing practitioner to carry on the Operation class. Because these two kinds of courses are not the same as the main crowd, the content of their courses also has a big difference! System Strategy classes focus on the curriculum content of the systematic, strategic aspects, the operation of the class focus on the content of the curriculum, the implementation of the landing, based on different subjects, the teacher's own ability to master the requirements are not the same.
At present, some of the system strategy courses carried out in the market for the heads of enterprises have a few problems: curriculum system is not systematic, lack of depth, a lot of content are pieced together, there are a lot of courses are you copy me I copy you, the most change the noun just like false original; Think to do a website, and then to open some blog, to the forum to send a post, apply for an official micro-letter, micro-blog, and then open the Baidu bid, and so is the network marketing; In addition, there are too much exaggeration of the effect of network marketing, some of the so-called success stories on the internet as chicken blood hit students, the traditional business owners, What is more, some of the cases of failure simply packaged into their own success stories everywhere to preach; In addition, very few network marketing training courses from the operational point of view to explain how to carry out network marketing projects, and many students experience the concept of network marketing after the baptism, theoretically understand some network marketing knowledge, When you actually run a web marketing project, a bunch of problems come up and you don't know how to do it ....
There is a class of network marketing operators for the operation of the course, such courses are mainly taught by the network promotion methods, SEO skills, web site editing, network marketing copy, website customer service content. This kind of training course has the trick, this kind of we do not make too many comments, and there are many webmasters have grown up to the actual school, they are most of the current network promotion methods are very familiar with even proficient, but in the network to promote knowledge of the system, marketing-oriented and project management experience side also have some deficiencies.
2. Preaching to the Educators
Network Marketing in short Network + marketing, network is the way, marketing is the goal. In simple terms, this requires our teachers not only familiar with the network characteristics, network culture and other knowledge, but also have a strong marketing skills, on this basis and then fully combine the two organically, so as to have a good network marketing basic premise. On this point, you can pass off the current network marketing training industry half of the lecturer. At present, our Network Marketing training team, most of them are either understand dot network, or is to understand the point of marketing, but really both understand the network and marketing talent is not much. Even now known as the country's largest and most authoritative network marketing training institutions are the same, or from the traditional marketing career change, and even the previous successful training, such a team will let you in the training courses like the chicken blood as passionate, but when you return home, or what to do.
Second, the light has the basic premise is not enough, if your understanding of network marketing is only to stay in the theoretical level, mouth said smallpox, but not rich experience in the actual operation of the project as useless. Why? Because the theory of knowledge easy to understand, but also easy to accept, but the actual implementation of the landing will have a variety of unpredictable problems, if you do not have rich experience in practice, in the face of such problems will be overwhelmed, rush.
From an operational standpoint, network marketing is a systematic work, planning, organization, leadership, control these four key points, no matter how comprehensive your project in the early stage, but still will appear hundred dense sparse situation, let alone some temporary unpredictable problems appear. In this case, the network marketing operators are required to have a very strong temporary processing capacity, quickly find the problem and effectively to resolve. Imagine, if you have not operated any Network Marketing project actual combat experience, can effectively handle these problems? How do you teach others what to do if you are not sure of yourself?
3. Landing execution
Network Marketing Course content problems, the teacher's ability is limited, so that the trainees in the actual operation of the project, the effect will inevitably be discounted. However, the effect of our network marketing project is not fully attributable to this, which is the strength of the implementation of most enterprises network marketing is not a good reason.
Also mentioned earlier, network marketing is a systematic project, it contains project strategic planning, marketing-oriented website construction, website sales force, network dissemination promotion, data analysis, Operation team and project management control and so on all aspects, each link is indispensable, and interlocking, At the same time, these major links to further subdivide at least hundreds of specific day-to-day implementation of the work, these day-to-day implementation of the overall whether the effective planning, management, control it? These are the key to the impact of your web marketing project landing execution effect!
Now go back to this article "Network Marketing training is not good reason" This topic, the previous two points mainly from the external factors from the perspective of some network marketing training is not good reasons, and landing implementation of this is mainly from the perspective of the enterprise itself to explain the network marketing effect is not good and some other factors.
Of course, the above said so much is not completely denied the Network marketing training This form of service, just in our experience from the past should not do network marketing to now how to do the network marketing this span, now as a traditional enterprise of an important marketing strategy, network marketing to the importance of traditional enterprises is self-evident, Hope that more traditional enterprises in this road less to take some detours.
The original in this article: vegetable root tan www.cgt88.com, reproduced please indicate the source address, thank you!