What is the reason for the outage of the West Tour?

"The creation of the West Tour" is the new chapter of NetEase West Travel trilogy. Game in the picture effect, career direction, combat mode, equipped with pets four aspects of the breakthrough innovation. True 3D hand painted wind attracts countless players eyeball, bring us a lot of stimulating joy. But today NetEase official website in advance a year notice, so the reporter contacted NetEase PR manager Li Yiping conducted an interview.

1. What is the reason for the outage of Genesis West Tour? Is there a problem with the operation of the game?

A: In view of the "Creation of the West Tour" the current product operations, adhering to the company's "boutique strategy" concept and the spirit of the players responsible attitude, we finally made a decision to stop, will be a year after March 19, 2013 to terminate the "creation of the West Tour" operation. NetEase has always valued player experience and product quality, the user has the most demanding gaming experience, the product outage is through our repeated research and thoughtful decision. The company believes that only after the player's audit, fine products in the final public test can be officially online.

As a network game developers and operators, NetEase has been insisting on continuous development and innovation. One of the first attempts in the field of 3D round game This new area of user demand is diverse and complex, although the introduction of the market after the test situation is lower than our expectations, but in this type of game development process, accumulated a wealth of experience, can help us in the development of the road on the continuous progress.

NetEase Game product matrix is increasingly perfect, operating in good condition, we will create more high-quality games for players, whether the past or the future, any adjustment of our changes will be from the interests of the players, and always adhere to the boutique strategy.

2. Will the outage of the game product adversely affect NetEase's economic and financial affairs?

A: From the 2011 annual earnings of NetEase can be seen, the company's profitability is very good. September 2011, NetEase was also selected in the "Fortune" magazine's 2011 global "100 Fastest growing companies." We firmly believe that the boutique strategy will continue to escort the development of NetEase, NetEase games will always be healthy and vigorous direction!

3. What was the expectation of the creation of the West Tour at the beginning of the creation? Does the outage mean that there are setbacks in the field of exploration and development?

A: NetEase internal generally not a product has very strict revenue requirements, what we value most is the player experience and the product quality, if has very specific revenue request, the research and development operation personnel is easy to achieve the goal to appear short-sighted behavior, thus hurts the player, this is violates our development and the operation idea, We most want to bring high-quality game products and a good and perfect gaming experience for players, and we believe that the quality of the game is more responsible and promising than simply pursuing revenue. Players have the wisdom of the player, NetEase game to get the majority of the players friend's support and love is precisely because we have seen our sincerity, identify with our ideas and products.

The first research and development purpose of "Creation West Tour" is to explore and break the market homogeneity of the turn system, and find a way to bring the players different round products and fresh experience fun. NetEase as the industry leader, has the responsibility for the players to blaze new trails, create greater value, but also willing to take the risk and cost of innovation on the road, in any case, we will be responsible for the player. "Creation of the West Tour" Project Let the company in the art, engine and other aspects of accumulated new experience, especially in the game performance is a new promotion, on this basis, we believe that the future will be able to provide customers with better quality products.

4. What will the development team and the operations team do after the outage?

A: The company will be based on the personal wishes of employees and advantages of the personnel in the appropriate arrangements.

5. How to see the future development of the game market? What is the actual acceptance of the 3D round product?

A: NetEase is still optimistic about the future development of the market, we believe that the market still has great potential and value, the future will continue to increase the round of product innovation input to meet the diverse needs of players.

3D game in the field of user demand is diverse and complex, the field needs more research and exploration, undeniable, there is still development and improvement of space, I believe that with the continuous development and innovation, the player's sense of identity will continue to improve. In fact, "the creation of the West Tour" in the market after a high degree of concern, or won the media and some of the players recognized, which proves that the market needs innovative products to inject new vitality, players are also looking forward to "different from the past" product experience; Of course, innovation is accompanied by risks, Our new category products do not better grasp the broader market users complex requirements, but through the product, the company has accumulated a lot of valuable experience, the future will continue to work hard, continuous progress, will never stop the pursuit of innovation and pioneering.