What is the reason for the site to be lowered right after the right of the cause analysis and solutions

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

These days because Cnzhanzhang by Baidu down right things have been depressed. Idle to tidy up the Cnzhanzhang on the article, wrote the following article.

First of all talk about what is the site is down right

The website is to be entitled to the performance is:

1. Search engines include your site slowly, usually in the snapshot update time, this Cnzhanzhang snapshot is stuck in July.

2. Your site keyword after the ranking drop or be completely removed.

3. If the weight of the words you update will soon be collected, the weight may be a few days and a half months of movement.

The reason that the website is down right is analyzed:

1. Content

Many stationmaster in order to better raise rank, often add some irrelevant topic on the website or long tail keyword, in order to deceive the search engine, to the traction flow, Cnzhanzhang to remind this to do webmaster short-term traffic must be good, but for the site long don't do it, You should know that the current search is a lot of manual management, do in the good can not escape the eyes of these people, do not despise the search. There are also a number of webmasters to improve the site's included pages, add data, and crazy collection of data, such a very short period is good, but such a station is very easy to be searched k off, the search database will often crawl content and his database content relative to, when found that your content is similar or similar, the light is degraded, heavy pull hair, If you want to fill in the data, try to add some content related to the site, selective addition, in more relevant sites to copy some more people like professional content, it is best to add some original, so that more search spiders like. The website also has to update regularly, the best is every day update, so every time the spider to do station, have rice to eat, also like you stand, eat every day. The search engine's manual management is quite NB, do not search for SEO to do the station, but to do for visitors to stand, the page to do more in line with the human vision, simple atmosphere, convenient for visitors is the key, often see a lot of webmaster sad, my webmaster did not optimize also did not cheat how to be k, This is possible to do the station keyword too NB reason, some popular keywords and bidding more words, are the search engine manual management of long-term goals, manual management is quite NB Ah, not to despise.

2. Website procedure source code aspect

Do not often modify the site Title,keywords and description, search engine crawl, will not immediately show up, to have a refreshing process, this period may lead to a decline in the site rankings, or even search downgrade, hair, Cnzhanzhang had a similar experience, remorse unceasingly. There are many webmaster modified the site construction

Remember to change the structure of a Web site, it is equivalent to let search spiders again, spiders to your site crawling indexing rules, crawling to your spider site Directory, classification into the request, which is also affecting the normal ranking of an important reason.

3. Server aspects:

Server is also important, the server is one of the infrastructure of the website, in the process of selecting a server, try to find a relatively large, good reputation, do not covet small profits, and the choice of cheap, no "People's Republic of China value-added telecommunications business license" of the company, such companies in the industry and commerce have * *, there are laws to check . Not some skinny company. I have a customer is the choice of the company's virtual mainframe, I am responsible for his website ranking promotion (keyword ranking of the top three), the host run for half a year, then the site and the domain name at the same time lost, for him is also a lot of loss, here I recommend data Baidu Idcbaidu.com, Many of my customers are buying his host, the host price is very high. and more stable. Don't covet cheap. In the said server instability, search engine spiders in the crawl and update, if the site is not normal access, affect the search rankings, Heavy web site is in danger of K. In addition, if your site is just with some of the cheating site together, these sites were expelled by spiders, not in the index crawl, causing your site to be in the doghouse, directly affect your site is expelled, not indexed crawl. The last point is that if your site is attacked, hackers implanted virus code, the impact of causing the guest computer poisoning, visitors to the search complaints. Search engines also expel "offensive" sites, others also want to better improve the service of netizens.

4. Links

Friendship Link exchange is a common way to promote the webmaster, friendship links in the exchange of time to have a selective exchange, not with your site to exchange different types of Web sites, such as, adult classes, such as the best not to exchange. I have a deep understanding of this, the specific can see another article I wrote:

Real examples to talk about the role of links link www.cnzhanzhang.com/thread-4110-1-1.html. There are links to the number of more than 80, many will be reversed, and even a lot of webmaster in order to promote the site, the use of mass software, a large number of sending information, Short-term effects may be good, but long-term words can easily be searched into the sandbox, the site not only can not enter the normal sort, it is possible to be degraded by the search process.

5. Search Engine algorithm

Search engine algorithm updates, resulting in a decline in ranking, before you learn to observe which details of the site to affect the normal ranking, change its own reasons, so that the site more in line with the search engine standards.

Then how to solve the search engine after the power down?

To solve the problem of the right to reduce the site is fundamentally to enhance your site in the search engine weight, so that the search engine to recognize your site. I have roughly summed up a few points:

1. Heavy Quality

The site should have a certain quality, if a site can not provide users with valuable information and content, will be greatly compromised by search engines, search engines are also very focused on site content, page quality, internal links, external link quality and the quality of the site's final page. Content quality, I have also written a lot of articles, for website optimization, I personally think that the quality of the site content in the optimization occupies a large proportion! Since the content is very important, how should we create quality content? Search engine read the article can only separate the content of the page, index, And then through the word segmentation and other technology to compile the contents of the machine. Then the user uses the engine search related keywords, the search engine provides content. According to its weight, uniqueness of the page site or related pages in advance or back, to show the user. So for quality content, try to use original content. Everyone's way of writing is different, the expression of the word form, but also certainly different, so as far as possible to ensure that the content of the original uniqueness. Baidu's Bar, know, entry, can be said to be Baidu's several major products most meaningful, these products create a lot of the only independent content, and many of the content is in accordance with the Chinese search habits developed. Can also say that these several products for the major search engines have provided a better content. Page quality, refers to the final end of the page quality, content is also counted as one. Here I would also like to mention some of the sites have not noticed but very important aspects. Many sites have their own news page, this page can be said to be a terminal page, but the webmaster will forget to add such a page of keywords and some of the most basic meta tags, specific indicators I do not want to say, really should pay attention to. But remember not to abuse. Search engine progress is reflected in constantly providing users with higher quality content, and will pay more attention to the timeliness of the site, the search engine will be the latest news related content to search engine search results before, especially news search. After this piece is done, you can also bring some traffic to your site, some customers. How to optimize the effectiveness of the site? How to make the search engine more quickly included in my News terminal page? The first thing to ensure that the site in the search engine weight, your site and search engine must have a good "cooperation" relationship. Let spider in time to pay attention to their own website, and even resident spider, this you have succeeded! Mainly through high-quality external resources to hold your site. The site page itself should pay attention to the code simple, add should be marked, keep good links. It is also important that the name or directory of the news page. Page file name to try to use names such as news071109.html or 071109.HTML, because these files with time representation is an important condition for search engines to judge news. For the topic of search engines are also very like, because he has the uniqueness and timeliness, for the catalogue of topics, search engines are also more like. For content, use H1 of the place must be used, and the key words are bold and so on.

2. Fine Code

Many sites are beautiful and gorgeous for their own pages, in order to achieve some complex functions and use a lot of cumbersome procedures to control, and in the deployment of these programs, very do not pay attention to the neat nature of these procedures, often without any principle of random inserts, this will let the search engine is very confused, no ideas. So in order to search engines can be better included in your site, please give up those fancy or some not practical features it.

3. Restructuring

The structure of the site means the overall framework of the site. The two customers mentioned just now, in order to realize some online functions, a page appeared six IFrame. Although search engines are progressing, Google has avoided the problem, but Baidu still does not like the presence of an IFRAME page. For the internal link of the site, we must be in clear understanding, keep the link unobstructed, as far as possible do not appear dead chain bad chain situation. For a dead chain problem (if it is your own server), you can redesign the error message. Regularly use Google Webmaster tools or Xenu to check your site.

4. Lightweight optimization

Light optimization, you do the site, as long as you tell the design staff SEO several big principles (the network has a lot of introduction SEO articles, I do not say more here), let him follow these principles to do it. Do not optimize for optimization, this effect may backfire. Also do not accumulate keywords, in order to expand their outside the chain and crazy to add links. I have a lot of customer sites have paid a great price, in exchange for the search engine on the site down the right to find the reason.

5. Practice the internal strength

Practice the internal strength, speaking of internal strength must first speak of the overall structure of the website, have SEO experience or marketing site (from the user experience, to the user behavior tracking, and finally sales as one of the site) to build people know that the site is not a beautiful goal, the purpose is to convert the site's access to users, so that the site is highly efficient search engine recognition. And to do this, the structure of the site is very important. Simply put, the site structure is to let users see what he wants to see, so that he can always find the information and products, and at any time to find your contact details. Search engine, so that search engine can smoothly through the pages of the link to crawl to each page of the site, specific aspects such as the establishment of effective link navigation, so that each page has a navigation function, can facilitate the engine, but also user-friendly. Create a site map that will be important content or catalogue in the map. Use HTML pages as much as possible.

6. Practice Wei Gong

Practice Wei Gong, a website has the perfect structure, has the marketing and lets the search engine highly approbate condition, this is enough? I want to say for sure that it is not enough. Search engine recognition, we also want to make it highly recognized, which requires external links. External links should also focus on quality. If your site is a new site, do not care if your external links are high quality. You only need to find some reasonable structure, there is no deception, there is no excessive optimization of the site to exchange links good. Because these sites are a certain potential site, it is possible in the future will become a high weight of the site. If your site already has a number of search engine weight, then you choose the external link should pay attention to, you must not be down the right site for link exchange and links. There is also a point, is not stingy with your links, appropriate to some of the low weight, high-quality sites to link. Pay attention everywhere, and when you see that you can publish your own site links, be sure to publish. But do not in those posts full of links to the message, forums and other places published. Add a lot of catalogs, now there are many very good Chinese catalogues, such as good 123, although there are charges, if you can join or join the good. 265 and so on many such directories. Make good use of. Foreign dmoz is also good, if you can join the foreign directory engine can also.

Finally talk about how to face down the right

Facing down the right to calm analysis, the main problem is in the website itself. So to start from the site, if the site has been down right what should we do?

The general descending power is divided into four kinds:

1, the site part of the content reduction;

2, the homepage of the website is blocked;

3, the site external links to reduce;

4. Delete all pages of website.

Site included content reduction, in the face of this problem, our site producers should consider the network internal link whether there is fault, is not the site of too many dead chain.

The homepage of the website is blocked, this kind of problem mainly appears in Baidu. This problem is relatively simple to solve, directly to the server's main header index modified to other pages. or modify the file name of the first page. But the prerequisite for doing this is that the page is not overly optimized. Site Home by K remedy Method http://www.cnzhanzhang.com/thread-4161-1-3.html

External links to reduce the site, mainly because your site's external quality of the connection is not high, the search engine to adjust the time will be your external "junk" link deleted. Therefore, we must pay attention to high-quality external resources.

Site All pages deleted, this problem is more serious, the general emergence of this problem means that your site must be a big problem. It could be an overly optimized, possibly a web site structure, and so on. The problem is that you have to restore the site to the original, remove the redundant links to modify the site frame structure. Waiting for search engines to be indexed, generally this cycle will be very long. If this site domain name is not very important, you can consider replacing the domain name, resubmit search engine.

This article by the Chinese Webmaster Forum (www.cnzhanzhang.com) data Baidu Feeds