What is the rich man's way of thinking?

What is called wealth, my understanding is to use the same time, the same cost, to create greater value, and then charge a higher cost (excess profits). This is a way of thinking, follow this line of thought, you will get a lot of wonderful conclusions.

For example, the same product sold to different people, to charge a different fee. (not "price tag, fair" Mody, how do you come back?) Let's tell you a fantastic story. ）

The two brothers lived in the mountains, plowing for life, and the family was so poor that they could not afford to buy a cow. One day found a strange deer injured, the two brothers took the deer home to take care of. Then the deer resumed, bouncing away. Suddenly one day, a white beard old man came, claiming to be immortal, said you saved my deer, I want to thank you. The old man, claiming to be immortal, gave the two brothers one pill, claiming that the pill was a divine pill that could revive the dead. After a period of time, the second plan to see the eyes of the countries, the eldest brother unwilling to go, stay in the mountains. The two brothers parted with their pills.

One day the eldest brother met an injured farmer, he saw the old farmer is dying, take God medicine on him. In order to express their gratitude, the old farmer gave his family the most valuable thing--a cow--to the boss.

Second came to the capital, see the wall on the sign, inquire about just know, the king's only son to blame disease became a vegetable. The King reward, no matter what person, as long as the Cure Prince, heavy have reward. The second put the panacea, and sure enough the Prince cured. The king was overjoyed and asked what he wanted. The second is very honest, said that the family is poor even the cattle are not, hope the King reward a few cows. The king laughed and rewarded only a few cows, and I was so stingy. First sealed the old 21 titles, and then row a town to the second as a fiefs, all the people in the Territory to the second tax. The king said, how many cows do you like to buy? Finish）

The story is finished (there are typos please haihan), we look at the results of the eldest brother Dick. Also pay the price of a pill, the boss got a cow, the second got a town. I hope this story will enlighten you.

Not suspense, the first revelation of the story is that saving a person (whether a prince or an old peasant) creates much more value than the cost of getting the pill (taking care of the injured deer) and the profits are high. You have to create greater value in order to reap higher rewards.

The second inspiration is: The same is to save lives, save the prince than save the old peasant get a big return. Choose more rich customers to give you a higher return.

If you want to earn more money, then you have to think about how to find a rich customer, how to provide higher value, how to let me provide products and services can not be replaced.

For example, a haircut. David Beckham spent 3000 pounds shaving his bald head. The president has a dedicated barber, how much does the president's team pay him? is a high price. Why??? The barber told the president, I suggest you change to a hairstyle (b hairstyle), this hairstyle can increase your affinity (make you look more strong), the voters are very eager to a pro-people (tough) president, this will help improve your support rate. ← He is shaping high value, this value far exceeds the cost of products and services.

A wealthy businessman finds a President-specific barber and makes a haircut like the president, giving a price even higher than the president's haircut. Why? After his haircut to his friends to show off, this is the president's special barber, according to the president's hairstyle to me! Those who are richer than him will envy him (note: Those who have no money dazzle the rich and the rich are scarce). ← This is high value, this value far exceeds the cost of products and services. And this value is difficult to replace, because the president of the Special Barber on one.

There are too many such cases.

Beauty salon-can make you look younger so your husband will love you more.

Luxury car-to the first meeting with the partners to prove your economic strength, improve the probability of successful cooperation.

Orthodox marketing theory will teach you to choose a relatively affluent customer base and then create High-value, while emphasizing scarcity