What is the standard for operators to charge traffic fees to netizens?

Editor's note: Package flow is not enough to use now has become the majority of netizens "common problems." Research reports show that the popularity of smart machines has caused Internet users to rely on the mobile internet, half of the Internet users to the end of the month, the majority of Internet users will look for WiFi. So why is the flow fee high? What is the standard for operators to charge traffic fees to netizens? is the current price reasonable? In the interview process of the securities daily, there are different views from various circles in the industry.

user said:

The
package runs out in minutes


Many smartphone users will encounter such problems, unknowingly in the package of the flow of the run out. Not only ran out, but also exceeded a lot, resulting in a monthly high flow fee. The level of the package continues to improve, feeling is increasingly not. Mobile phone users can not help but ask: where is the mobile phone traffic?


A 2014 China Mobile phone usage report said 38.7% of users said traffic was not enough, and only 20% said the traffic was just enough. In addition, many users do not know their mobile phone traffic usage.


Beijing Unicom Users Wang said to reporters: December 3 just charged 500 yuan, the results of the end of December was told that the cost of 179.16 yuan. Ms. Wang usually does not have many telephones, the package voice basic enough. So, the high cost is the traffic. Ms. Wang says she usually uses a micro-letter, wondering where her traffic is. She called Unicom Customer service, customer inquiries after the king of the flow of women is mainly used for chat tools micro-letter and video. Ms Wang, who rarely watches video in a non-WiFi environment, wonders how video traffic is generated. Unicom customer only told Ms. Wang is Tencent video.


But in fact, Ms. Wang will exceed the package flow every month, in the initial main package flow is not enough time, she superimposed a 10-yuan flow package, but soon the flow is not enough, so, Ms. Wang has superimposed 3 times flow package, now is still a monthly flow exceeded.


Wang said, Unicom's traffic reminders never tell you where the traffic is used, want to know the details, but also to Unicom's online business hall to their own inquiries. She believes that operators should be in the flow of reminders to indicate where the flow is mainly used, so that users have a clear idea, so as to avoid imperceptible in the high cost. Rather than in the high cost after the production still do not know why the flow exceeded, but also to their own online business inquiries.


Ms Wang is a typical representative of mobile phone users in the mobile internet age. Micro-credit users are the highest in all applications, far more popular than email, video and music, according to a new report released by the micro-trust. Four users said that for micro-letter traffic accounted for the total flow of more than 30%.


the use of Ms. Wang January as an example, the flow of reminders, "as of January 25 24 o'clock, your monthly package flow has been used 150MB, the package within the flow has been exhausted 3G Domestic flow package has been used 969.66mb,3g domestic traffic pack has been used up, flow packet outflow has been used 669.66MB, flow package foreign flow (excluding Hong Kong, Macao) according to 0.0003 Yuan Kilobyte charge. ”


is also that, only January less than 1 months of excess flow let Ms Wang spend 206 yuan!


just a micro-letter let Ms. Wang flow and wallet both emergency, and in addition to constantly stack flow package or change larger package, there seems to be no other way. More let Ms Wang angry is, every month more than so much traffic, Unicom has never actively prompted Wang to change a more suitable for her flow package.


In addition, Beijing Hu yesterday to this newspaper, she handled the unicom 300M flow of traffic packets per month, but not to the end of the month, January 19 received 10010 of SMS prompts, showing that as of January 18, the current month cumulative use of more than 2,500 m, more than 2,200 m, Generated an additional flow charge of nearly 800 yuan. Ms Hu said that since the first two months had also seen traffic exceeding the standard, the lack of wifi in January, the use of mobile phones, for why so much traffic is puzzled.


Hu Call 10010, customer service after verifying the information, only that because of the route restart and other factors may cause this situation, but the specific how to produce such a volume of traffic does not give a clear explanation. After communication, China Unicom customer service said that Ms. Hu still need to bear 100 yuan flow fee, the other generated extra costs will not be exempted.


This may be a special case, but also reflects the operator fee management There are many loopholes so that people can not be assured of consumption.


and flow on the contrary, some mobile phone users of the problem is that the package flow in the month can not be completed by the operator clear 0, which makes them feel unacceptable. "China Youth Daily" has done a survey, 97.1% of respondents think that mobile phone package flow at the end of 0 unreasonable.


now 4G mobile phone business has also entered the development period, 4G Mobile unit time flow will be more rapid, users of mobile phone traffic usage, statistics will be more concerned.


operator said:


In addition to the network to spell service


January 2015, the US Mobile communications operator At&t announced that it will launch a policy that does not clear the month of data traffic. At&t for mobile-share-value-added programs, users will be able to automatically roll the data traffic that was unused last month to the next month, with operators no longer charging extra fees.


In addition to At&t, the US's fourth-largest mobile operator T last December launched a new policy called "Data Storage", which also allows users to zero in on data, and the remaining traffic rolls into the next month.


and the domestic virtual operators have already launched the flow is not clear zero, friends and family sharing package items.


This undoubtedly let the domestic operator's traffic is not clear 0 less than a "international practice" of the shield.


Previously, mobile related responsible person to the "securities daily" reporter said that the flow rates have standard tariffs and package fees and other pricing methods. Package fee is the agreement between customers and operators to use the term, at a lower price to enjoy more services. This is also the common practice of domestic and foreign operators, other industries have similar pricing methods.


for the flow of the month clear zero, China Mobile Guangdong Company general manager Zhong Tianhua had responded, said, "Users in the choice of packages, is a lower price to buy a relatively large flow, than the single buy a lot cheaper, like in KFC, you buy a family bucket package, also than to buy a hamburger, chicken legs to cheap, eat not finish, You can't say return the chicken leg. "Kentucky Chicken Leg theory.


Although the domestic operators have not yet introduced the flow of 0 policy, but there are similar flow season and six-pack package, to some extent, the flow of the next month to a zero effect.


with the changes in the policies of many international operators, as well as the consumer's strong demand for this, traffic is not clear how long or can be achieved. Just Mobile, Unicom, Telecom, which operator will be the first to eat crabs, it remains to be seen.


the problem of excess flow, mobile related leaders told the Securities Daily Reporter, Mobile is also trying to innovate service initiatives, such as through package recommendations, flow reminders and other means to encourage customers according to their own use to choose the right package and saturated use, but also at any time through the "refueling package" to add traffic. And, in the general introduction of the monthly package on the basis of a number of provinces in a quarter or six months for the billing cycle of the flow package.


China Telecom's relevant officials also told the Securities Daily that China Telecom will improve its work in changing packages, improving services, and so on, so that users can better understand their consumption habits and make the most appropriate choices for them. But it said that the package of foreign fees and standard tariffs are not determined by operators.


according to the "Securities daily" reporter observed, mobile indeed in the flow of services to do a lot of work, compared with other two operators in the flow of services more proactive and convenient.


comparison, Unicom in the flow of services is not so meticulous. In the case of frequent and insufficient user packages, never take the initiative to recommend more suitable packages for users.


experts said:


domestic flow rate is not more expensive than foreign


whenever the flow exceeded the high cost, always let people think the mobile phone traffic is too expensive. In fact, from the comparison with the United States flow rates, the domestic flow rate is not expensive.


Communications Observer Xiang told the Securities Daily Reporter, in the United States, 20 U.S. dollars can pack 2G of traffic packages, while the domestic package 2G needs 70 yuan.


, Professor Zengjianqiu of Beijing University of Posts and telecommunications in the securities daily interview, the flow package is the international operators commonly used flow mode of operation, from the business model is no problem, the reason why in China there are so many complaints, the root of the problem should still be in the service.


"If the user chooses not to be suitable for own package, the flow use does not finish will waste, indeed will have the dissatisfaction." "Zengjianqiu said.


Zengjianqiu told reporters that foreign operators will use traffic to track the situation, and then analyze the user's choice of packages suitable or not, to the user to remind. Because foreign operators do well in services, users complain less.


Telecom Expert Liang also believes that simplifying the number of packages for the current situation of the operators is a feasible way to resolve the dispute. "For packages outside the flow rate and standard tariffs, 2G down to 1 yuan/m or lower, 3G to 0.3 yuan/m or lower, 4G lower 0.1 yuan/m below; For Flow pack use should remind the user to continue to select the stack package, stack package purchase before the excess flow portion, counted into the flow package. ”


Counter-view domestic operators, not only in the flow of the problem on the zero of the service is not in place, and the user traffic is not enough to use this condition of service is also very inconvenient. Earlier, Zengjianqiu also expressed his dissatisfaction with the experience when he communicated with the securities daily. "When the flow is not enough, you order the flow of the package, to be used next month, this time you have to use the high price of the package outside the flow, very inconvenient, in addition, Zengjianqiu also pointed out that if the flow of excess, beyond how much also do not know, operators do not have this reminder service.


is gratified that the lack of these services, which Zengjianqiu complained about in the first half of the year, has now been improved. Flow exceeded how much, already can be seen in the flow of reminders, plus the flow of the package can also be effective month.


However, these are far from enough. Users also need to know where their traffic is used, but also need operators to provide traffic exceeding the automatic cut-off flow of service options.


Liang put forward "for the flow of the package should remind users to continue to select the stack package, stacking package to purchase the excess flow before the portion, included in the flow package" This article has not yet been achieved.


in the mobile internet era, mobile internet traffic to operators brought about a large proportion of income. The design of predictable packages can prevent significant fluctuations in the operation and prevent the risk of rising costs and uncontrolled services.


and as a listed company, its aim is to maximize the shareholder's benefit. If the enterprise has chosen the flow can continue to remain until next month, and "stack the purchase of the excess flow before the portion, the flow of the package," the company's profits will be reduced by a large number. This is the reluctance of shareholders to maximize the company, although this is good for consumers.

What can
1G traffic do?


According to 2014 China Mobile phone Traffic usage Report statistics, users use mobile phone Internet traffic ranked top two is QQ and micro-letter. Next for browser search, play games, listen to music and other related applications. This is also in line with the habit of using mobile phones by most users.


so, to see what the 1G traffic can do? In this way, the number of flow in mind can be about a few.


1G traffic is available online to watch live TV for about 17 hours (iphone for about 10 hours), download video clips of 20 (50m/);


can download 340 songs (3m/first);


can read 1700 novels (30,000 words/articles);


Can play large-scale Warcraft game online 40 hours (20m/hours), download a single game 200 (5m/);


can download commonly used software 200 (5m/);


can browse 3,500 pages (300k/pages) or download 10500 images (100k/);


can achieve QQ continuous chat for one months.