What is the strategy of Acer's transition to self-help?

Absrtact: What is Acer's strategy to transform itself? The answer, founder Shih, is Acer's own cloud. Yesterday, the product was unveiled in Chinese Taipei. Sohu It front reporter summed up the Acer's own cloud of several features and application scenarios: 1, Acer from Jian Yunping

What is the strategy of Acer's transition to self-help? The answer, founder Shih, is Acer's own cloud. Yesterday, the product was unveiled in Chinese Taipei. Sohu It front reporter summed up the Acer's own cloud features and application scenarios:

1, Acer's own cloud platform is currently running in Taipei, then will be extended to the mainland market, the target user is Acer PC general users and small and medium-sized enterprises. According to Shih, since the cloud to adopt an open strategy, hoping to get to Lenovo, HP and other PC users support.

2, the core of Acer's own cloud is the personal cloud. Shih that everyone or company can build their own cloud through BYOC. Self-built cloud technology is to make the user's PC into a cloud service storage center, other devices can be associated with the app.

3, the idea of Acer's own cloud began ten years ago. Shih revealed that as early as a decade ago, the concept of the cloud, but the technical conditions were immature in recent years, Acer has accumulated a lot of information security technology and experience, and in the app construction and management technology, so began to do. The entire Acer will also be using its own cloud to transform from PC vendors to software + hardware + services.

4, Acer has built its own cloud of successful cases in smart cars. For example, through the cloud to store drivers for the use of vehicles in various ways, through the cloud vehicle information to learn the city of new energy vehicle charging pile system use data. Acer BYOC Cloud services provide infrastructure and information security.

5, the business model, for individual consumers to take a free strategy for manufacturers and owners to receive platform technology licensing fees.

Can Acer's own cloud-building project help Acer get out of losses? The analysis argues that Acer's strategy is very visionary, but in the short term, the benefits of a self-built cloud are not immediate, as the following analysis:

The 1,PC business accounts for about 77% of the company's revenue. Acer used strict cost control in the process of turning over a PC. If you take the tablet and monitor into account, these businesses occupy 90% of Acer's revenue. In particular, the PC trend is still not improving, so, in addition to cost control, Acer needs fresh blood to support the company's development, which is to build the cloud, but the business, to become a certain difficulty.

2, like Lenovo, Acer also has a stronghold, the Taiwan market in China. However, it should be noted that the Chinese market in Taiwan is relatively small and difficult to prop up Acer's large plates. So, even with the case, it is hard to say whether these cases will provide a steady stream of support for Acer. The opposite example is Lenovo, which, during the financial crisis, relied on the excellent performance of the Chinese market to stabilize its roots and provide for a backlash. Acer has no such advantage.

The downside of Acer, 3, is that Acer's transition is slower than Lenovo, Hewlett-Packard and Dell, and the way in which the new business model is profitable is in fact explored.

4, Acer's advantage is that the direction of the election, the founder of the Shih, but also to facilitate the rapid implementation of the transition plan. Acer has divided its companies into separate business units by product line, and requires all products to access Acer's own cloud in the future. With the founder's promotion, the project will be progressing smoothly. And, in the long run, software + hardware + Services is a trend, although it is not yet known when this new business model will bring benefits.