What is the title that users and search engines really like?

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Before you begin to read this article, are you attracted by the title of the article?

The internet is full of various articles, with various titles. So what kind of article title can trigger readers to read? What kind of article title does the search engine like?

The person who likes writing knows "The topic is the eye of the article", the title is good, the article succeeds half. Therefore, in order to give readers a strong impact, impressive, in order to be able to bring more accurate site search traffic, the title of the article must be better.

In fact, the article on the importance of the title has been countless, but the angle of analysis is different. Some stand on the user's point of view, some from the point of view of the search engine analysis. The reason why I write this article about the importance of the title of the article, because the author found that many editors in the update site news does not pay attention to the title of writing, and even many new introductory editors do not know the article title is so important.

What kind of headline can trigger a reader's click-Reading?

I use an example to prove.

This article is published in today's headlines from the media, reading more than 90,000 times. I think that the reason why there is so much reading, mainly due to this title, not the content of the article.

A good title determines whether the visitor should read your article in less than 1 seconds, but it is only a subconscious action. Therefore, we need to understand the reader's subconscious action. If your article title does not arouse the reader's desire to read, then this is a failed article.

What type of article title does the search engine like?

The high click rate of an article may be due to the title of the article. Do SEO people know that the search engine results inside, different locations have the corresponding clicks. In general, the first, second and third places have a relatively high number of clicks, however, if your article is not ranked in the top three, and because the title is superior to the top three hits, then the search engine will think that your article is more valuable to the user, will improve your article ranking effect.

Above is the author of the article title of some simple views, follow-up author will continue to share with you "how to write a good title." If you have any different views of this article, you are welcome to pay attention to the author's micro-letter (micro-signal: Zzqseo), with the author of communication.