What is the trend of internet marketing in the 2013?

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

With the internet into all walks of life more into the tens of thousands of households, more and more industry enterprises will look from the traditional marketing to the network, network Marketing has become the term of the times. After recent years of development, many grassroots webmaster in the Internet, become a network marketing authority.

Network Marketing from the network marketing planning, and web site needs, functional positioning, planning to build stations to network public relations, network promotion, Word-of-mouth communication, video marketing, effect marketing, interactive marketing, SNS marketing, Micro bo, micro-letter, as well as mobile terminals, social new media and so on almost all the media. Even any one of these forms of online marketing can be derived into a career, such as the network to promote the search engine marketing in the SEO, data bidding and so on. It can be said that the emergence of network marketing, easing a part of the employment pressure.

However, a few years until 2012, the Chinese Internet has always been the main coverage of low-quality sites. According to the domestic largest search engine Baidu statistics, low quality web site accounted for about 75%, and to collect more concentration of stations, accounting for about 40%, such sites using collection methods to list a large number of homogeneous content, and the emergence of irrelevant, incomplete collection, inducing users to click on a variety of phenomena, to flood the window, advertising, Viruses and other serious impact on the user's access security and reading experience, and the quality of the site only accounted for 1/4, the internet ecology is clearly unbalanced.

and network promotion is also a large number of face-to-face advertising or poor covert advertising rampant, a large number of induced links, irrelevant to deceive netizens. The network interactive hype marketing former girlfriend's gold-digger story to later big brands between the shameless apology of intellectual property, entertainment sell the way of the dissemination of the Meng, attracted a large part of the eyeball. From the beauty of the development to the moral vulgar, have to sigh with the text to carry the spirit of the truth in this era has gradually been forgotten, only weak weak to ask a Chinese network marketing, I take what to save you?

Recently, Baidu on the 2013 China's Web site Operation Development Trend report pointed out that the launch program focused on supporting the original class site. Promotion, BCC Beijing March 31 News, according to the Chinese voice of "News late peak" report, Beauchamp Nets, formerly known as China Blog Network today (31st) began to close all free blog services and clear all free user data. The 10-Year Chinese blog is the world's largest Chinese blog site, the development of a decade did not keep the role of the blog. This also marks once Rage traditional blog network marketing model to the end. SEO is to let people worry, from the 2012 Baidu algorithm update, the resources of the chain over, the site content requirements gradually upgrade and so on, and gradually prove that the Chinese Internet with the Mayan new era with the replacement of ...

So what is the course of internet marketing in the 2013? I personally think that the last "Chinese internet era" of internet marketing is like the traditional marketing of "street ads, opening leaflets" such as the small, in the new era is certainly less used. The focus of the network marketing in the 2013, the promotion of "micro", "soft" should be the leading, their own aspects should be precipitated down, heavy content, heavy actual (user experience), heavy brand.

Whether the Internet is a trap or a ubiquitous opportunity field, the problem is very benevolent. But have to admit, network marketing is "Live", live in the hands of netizens, but also live in the hearts of netizens. There is no real real sense of the content of the participation of netizens, any kind of network communication will soon come to an end, looking back at the past network Marketing Ten is to sing self applause, which lost the internet's "mutual" nature, only the entire netizen to participate in interaction is China's network marketing Silk Road, and network marketing team at least 8 more people to configure, can support the "breathing" type of promotion framework, coupled with good creative planning, in order to almost perfect marketing. Exactly, the next network marketing is very difficult to do, is the Internet industry gold purification phase, but also the Internet new products, the new terminal over the stage, network marketing people need to precipitate, meet new media, new terminals, new challenges, you ready? (Text/Yan Fei)