Opinion originated from Titanium Media/Qin Gang
Recently contacted a very many do network marketing people, have to do micro-letter marketing, have to do SEO marketing, as well as QQ space marketing, marketing, micro-blog marketing and so on. Some of their marketing is a service, some marketing responsibility is the product, there are some marketing ads, no matter what platform, marketing, they will have their own skills, of course, most of the people are still groping in!
and a variety of marketing people get along with the long-term, the author has been considering a problem: which kind of people will be the future marketing trend!
The future of the Internet will be a service and product homogeneity serious WEB2 era, whether you are selling services or do products, will be a serious surplus!
Because of the Chinese thinking product duplication is too easy, causing you a little bit of innovation in the future is also useless! such as millet business is also the case, your innovation will never be your weapon, he will in the near future become others point to your spear.
But why so many of the same products like service, some can burst money, broken goods. And there is a total is in a unsalable state, and exactly the same product to the user's hand in the word of mouth but there is a bad day? To say the simple point is actually more than who will create content, who can make up stories and whose story is more beautiful, service more attractive just!
No matter which social platform you are in, you will always see some moving stories, and these stories can be wildly reproduced in a small area, behind the crazy reprint and you are very difficult not to be affected! Just like the original millet, ears have heard the cocoon you do not know him?
And many of the stories of Millet are created by their own, behind the story from the millet enterprises in a heap of high-end marketing people, they gave these stories to the soul. Is it a soft text? I think the soft text to its name a bit derogatory!
Such marketers are very scarce, in the future is also the case, China is too short to be able to write complex things simple, give the article feelings of the people! In fact, the article here also has the answer: in the future the most valuable marketing people belong to the ability to write the article and grasp the overall content of the strategy of the people!
These people not only put online marketing on the level of technology, not all day can think of is SEO, how to increase fans, they have a view of the overall strategic vision. They can pinpoint users and needs, the most important thing is that they know how to create content, know how to tell stories, they will be based on the needs of enterprise marketing customized a complete set of content marketing system, enhance the overall brand value of the enterprise!
Are you ready to be the most valuable marketing person in the future?