What is the user experience? is to find the pain point sooner than the opponent and solve it quickly.

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

I'm talking today from a tiny thermometer.

One night last week, after attending a small area of O2O salon, a big man stopped me, especially sincerely said: "Sharp knife, I am an entrepreneur, mainly for women and children's business, I have some doubts want to talk to you." ”

If I am not reserved, I will yell: "Now trafficking in women and children can be called entrepreneurs Ah!"

He was very distressed about his confusion. It turned out that he and a few friends venture to do smart hardware, the choice of intelligent thermometer direction, the main focus on women and children. Now he said he was going to go to the roll call time, but suddenly found that the same type of products in the market appeared a lot, plus the money spent almost, do not know should not adhere to.

As a layman's mouth gun expert, I am puzzled to ask "Why women are targeted users?" He began to talk to me for a long, fluent passage, which he had seen many times, with the emphasis on expressing the need for women to measure their body temperature during pregnancy to calculate the optimal date of conception.

Is this a user requirement? but not all user needs need to be met. The idea I gave was to pinpoint a group of users, rather than relying on this product. The present stage abandons the female user first, the main attack child.

For the parents of children, the need for the thermometer is to keep the child to be honest and don't move, then is it possible to add a bandage to change the shape can play a role? A cold thermometer is not a good thing for a child, but if you can add a playful factor, such as a full time, you can have a cartoon sound, For example, the shape can be made into the animal image of giraffes ...

On that day, I raised a very low example at the salon, which was a two-storey internet café when a couple of good brothers had just graduated ten years ago. Before the package, the two floors are the same as the Internet area. After the bag, a room on the second floor had several beds, transformed into a lounge for the all-night. Another room was transformed into a VIP bag, usually locked door, the main reception is: Under 18-year-old Street Boy. (We only talk about the user pain point today, do not talk about social responsibility ...)

The biggest feature of this VIP bag is the iron ladder that is installed outside the window ... Because for children under 18 years old, their pain point is to surf the internet without being caught by mom and dad. For Internet cafes, minors can not be found by public security departments. Therefore, an iron ladder to meet the demand, the product has, coupled with the reliable services, such as the first floor network management to know the super VIP parents look, so timely notification plus window escape, users need to meet.

Last week a lot of people were brushed by the release of the Millet TV. I just felt the madness of rice noodles on the scene, walking out of the room and there are men and women come forward to ask me "your badge sell?" If I hadn't had two friends around, I would have sold my badge and turned around.

Lei onstage, each said a word, in exchange for the rice noodles scream. Behind me a few foreign rice noodles, shout hungry incredibly secretly eat up the donkey meat fire!! It's so heinous!!! The scent was so irritating that I almost had a cramp in my stomach.

So in the audience screams, lei a variety of new products to introduce the various awkward technical parameters and standards, from the backlight module to the TV core to the 4K screen, some of these technologies are indeed very attractive ... But the only time I applaud is a little function "find the remote."

For me, the TV screen big, color good, quick reaction is the advantage, but it is not you can not be the secret secrets. But in an era when the remote control is getting smaller, it is undoubtedly the greatest boon for absent-minded modern people to press a button on the TV and make a sound at any remote control in any corner. This is the pain point.

And I would be stubborn to think that the attention to this detail and user experience of the product, is definitely higher than the industry average level. Hammer cell phone and rom a lot of people spit, most of the slot is actually aimed at the old man, but how many people really brush the hammer rom it? Even the display on small calculator logo shows a small "1024". As long as the heart to do the product of the people, are worthy of respect.

In the film Minority Report, the poor drug dealer at the bridge said: "In the Blind World, Cyclops is enough to be king." ”

In fact, the so-called user experience, it is not so complicated, as long as a little earlier than the opponent found the pain point, a little bit faster to solve the problem is enough.