What is the Vaas mode of the cloud computing?

2015, cloud computing has become a mainstream choice for IT Infrastructure (IaaS), innovations such as Docker and CoreOS are surging in the development platform (PaaS), and cloud based Applications (SaaS) are hot-flowing. In the 2015, the State Council promulgated the State Council on the promotion of cloud computing innovation and development, cultivate the information industry new industry opinion, 5th, but also shows that cloud computing will have a broader space for development. Cloud computing has marched into more companies. Not only the internet finance, games, video, pictures, intelligent hardware, O2O, such as the near-Internet operating mode of enterprises, as well as radio and television (new media), education, medical, transportation, e-government, manufacturing (Industrial 4.0) and other more traditional industries. It is with this trend that cloud computing services providers have launched a 2015-year strategic plan. Although the emphasis is different, the resultant force has been formed.

February 10, the Blue sky, Beijing Music View mansion, csdn Cloud computing dialogue, the CEO of the company's Strategic project management, WUYAZHO, in-depth interviews with his understanding of cloud computing industry, the positioning and ideal of cloud computing, Vaas mode implementation path, alliance cooperation, And the expectations of globalization.

Creating a Vaas model of global service

January 20, Le Vision released its super car "see Plan", 8 days later, "happy to see the lucky" launch announced into the mobile phone field, announced the music Vision Mobile strategy. In its "Platform + content + Terminal + Application" ecosystem, the location of the platform gives the music vision cloud computing. But the 2014, the independent operation of the music-vision cloud computing, the development has a greater expectation.

CSDN: As an important part of the great ecology of music, what is the independent music vision Cloud in the new strategic planning and development?

Wuyazho: Le view cloud computing has officially launched Vaas (video-as-a-service) mode, that is, video is the service mode. Vaas model to cloud computing, large data, video technology (large data analysis, advertising platform, search, referral, media, user system, electricity quotient, payment, etc.) to support, based on Vaas and wide area content aggregation, relying on content aggregation, distribution, derivative services (such as developer platform, O2O, LBS, community, etc.) Integration capabilities to provide a complete end-to-end public cloud service. le-Vision Cloud computing will build a globalized, multi-level distribution system to provide users with the value of video service anytime, anywhere, without obstacles. We believe that "if people can enrich the horizon and enjoy life anywhere, life will be better!" This is our big ideal, very feelings, we are also sure that can be achieved.

le-Vision Cloud computing has a grand development expectation

CSDN: The relationship between the Letheiun cloud and the advertising platform, the large data platform (LEBI)?

Wuyazho: Letheiun and content related to the whole range of fields and services in the cloud, and smart cars related to such as navigation, positioning, control, etc. by the Letheiun is responsible for the basic services in the video cloud platform. We will form a unified code, regardless of the angle of the intelligent system (Note: Le View cloud computing "one cloud multiple screen" strategy, in addition to the traditional tv\pc\phone\pad\ cinema five screen, but also increased the watch, glasses, projection, outdoor large screen, car, intelligent hardware, etc. To Jiangle as the products and services that have been precipitated for many years, systematization, product, public, neutrality, forming the Vaas mode of the End-to-end service public cloud services.

Behind the Csdn:vaas, what does the music cloud see as a pain point or a new opportunity?

Wuyazho: The three major areas of cultural media, cloud computing and the Internet are encouraged by the government. The music sees the cloud just to cross these three big areas, the development space is very big. In many years of practice, we have seen three major pain points in the video direction:

1. Channel End value density is not enough. The domestic production of hundreds of films a year, but theaters only dozens of, production efficiency is only a few. And the movies that have been in the queue, most of the attendance is very low. Content creativity and production, content circulation link and so on relatively closed to make the channel and output channels are not perfect.

2. The content value density is not enough. Ideally, users watch TV at home, if you can understand the user's historical habits, the perception of user needs, the most appropriate content through the carousel, on-demand and other methods recommended to him, the most valuable. But it's not done yet. More is to shoot what, to see what. Although the Internet industry, such as video and so on has begun to explore and try, but the whole industry, the value density needs to be improved.

3. The pathway was not established. The channel needs the content, the content needs to circulate. But the two veins did not get through. Because of business rules, production and channels or traditional models, procurement is still the way to adopt traditional media/websites. Lack of necessary channels between them.

In response to these pain points, we hope to be in some areas of content and channels, to achieve from wholesale to retail mode change. For example, many TV dramas took dozens of episodes, once they were finished and then sold. But in fact, you can also learn the American series such a pattern, first shoot a season or shoot a few episodes to try. If the reflection is good, or according to everyone's discussion, continue to produce. If the reflection is general, or change or adjust. This form a set of processes, as far as possible the production of the whole play of the input and prophase cost scattered to the later stage of the process, edge-side broadcast, improve efficiency, reduce costs. This is also an inspiration to us.

So the Vaas model wants to be able to provide tools and platform support for content manufacturing enterprises, channel distribution enterprises, realize resources to get through, help enterprises to exchange and form transactions. and technology as the support, Vaas as the video field of harsh place, providing the whole market order and rules. To achieve this goal, Vaas can help the content of the enterprise platform, so that it has a user platform, but no longer limited to the content of the production process and simple capital operation. In my opinion, the future will form the content of the "three-stage rocket" mode. Specifically, on the Internet to test the release of the script, and then solicit the views of users, interaction, public chip, the content produced through the Internet to achieve marketing and dissemination, the essence of the clip to the theater to broadcast, and realize from the Internet to the theater drainage. If the transformation is not achieved, traditional content manufacturing enterprises and channel enterprises will be more uncomfortable, because the advantages of the Internet is to affect the new era of users (80, after the 00) and the overall advantages of the platform.

CSDN: How does the cloud support the content of the "three-stage rocket" model? What services will be controlled?

Wuyazho: For content manufacturing or to the content of the enterprise, whether it is necessary to establish a platform or the need for deep customization (small to logo, brand, and even to functional modules, system code), the Music view cloud are open. And through content aggregation, online demand and other products and services, as well as price leverage and platform competitiveness, we can better help enterprises to save costs and strengthen core competitiveness. For the terminal issuing enterprise, especially to the service overseas tens of millions of Chinese television station output Chinese content and so on, May through the Music Vision Cloud establishment content enterprise and the issuing enterprise's two-way choice, and realizes the transaction on the platform.

In the video cloud platform, the parties will certainly have competition, there will be trade negotiations and cooperation. Using technology to realize platform construction, ensure the interconnection of multiple resources information, secure and reliable transaction data flow, intelligent push and filter, establish the basic principles of connecting and opening up transactions to ensure fair and efficient business transactions. Whether concrete cooperation can be facilitated depends on the willingness of the partners. Overseas markets will be more special, in the face of different cultural and regional characteristics, le-yun will take a more active means, such as distribution, bidding rankings, the replacement of advertising resources, facilitating transactions, and strongly shape the brand and occupy positions.

Therefore, the Vaas planning of cloud computing, content aggregation, content distribution, derivative services is the core of the business model. Simple to understand, is the convergence of a large number of content (respect for all aspects of intellectual property Rights and copyright), and the construction of a globalized, multi-level distribution system, to provide users with anytime, no obstacles in the value of high-quality video services.

SaaS Cloud Development in Independence and union

December 18, 2014, video and Microsoft held a global strategic cooperation Conference, the Lok Yun said that will borrow the IaaS of Azure resources cooperation faster to achieve overseas market expansion, and by virtue of music for many years the accumulation of deep video technology, for other Azure and the global user to provide the cloud services. And at this time coincides with Jinshan, Millet announced investment hundreds of millions of U.S. dollars to invest in the century interconnection, the three then announced work together to build Jin Shanyun News just released soon, in between, the cloud industry circle for is to build their own infrastructure, or better borrow other IaaS discussion. le-Vision Cloud firmly believes that in the independent and joint development of Vaas, is the most suitable for their development path.

CSDN: The Vaas of the cloud is clearly an oversized SaaS, what kind of IaaS and PAAs platform is needed to support it?

Wuyazho: All of the strategic focus and resource input of le-vision cloud are in SaaS. But to achieve the strategic goal of fast internationalization, SaaS is not enough, it needs the underlying solid IaaS and PAAs support. We also have the infrastructure, the number of global nodes nearly 400, bandwidth reached 6Tbps, and the Cloud's own IaaS, PAAs research and development team. But in the longer period from now to the future, our main strategy is to cooperate with the development of the cloud computing companies that choose and enjoy the advantages of the cloud. Quickly build the underlying platform through collaboration with more cloud service providers. And overseas, we expect to add 50 additional nodes in 2015. These are either self-built, or cooperative, covering almost all the familiar countries, to achieve our intensive deployment and proximity to the layout of services.

Self-evoluted Sen (receptacle, self-evolution Network)

CSDN: The high density of node layout challenges the network, how to deal with the technical challenges?

Wuyazho: Yes. Le view Cloud core Room embodies the basic rules of general cloud computing platform. But in the global multi-node-intensive deployment network, we have developed Sen (self-evoluted receptacle, the self-evolution network). Sen methodology is a simple and trustworthy individual that replaces a complex architecture. It includes self sensing, self evolution, self-learning, adaptive, self control and self convergence. Faced with tens of thousands of global, or even hundreds of thousands of of nodes, Sen is to abstract all the nodes into a data model, such as large nodes and summary points, and then all the data elements through multidimensional algorithms to connect a set of network system. In my opinion, the concept of CDN is outdated, on the basis of which development can not meet the rapid growth of demand. So we need a new methodology, starting last year, and it is expected that this year, le-Yun will launch the Sen white Paper. (Csdn cloud Computing Note: On SEN we have manuscripts)

is Csdn:sen based on open source technology? Will the future feed back to the open source community?

Wuyazho: Most of Sen's technology is open source. But the whole methodology and design thought are our own research. We will use open source technology and tools to implement the design. Of course, we will feed back to the community in the future.

CSDN: Whether overseas or domestic, many of the IaaS is not fully through. Le Vision Cloud to achieve in the cloudy to build a unified Vaas service, how to solve the allocation of resources?

Wuyazho: For IaaS, one is resource capability, IDC, and architecture. And we are more interested in the latter, is the deployment, management, upgrade, maintenance, automation and other IT infrastructure capabilities. I believe our technical team and IAAS technical team can solve the problem of unified resource deployment. le-Vision Cloud emphasizes the ability of the upper level service, the IaaS and the PAAs layer to achieve resource integration. And from the current development point of view, IaaS and PAAs layer is a more competitive pattern, we do not invest too much in this area. It is more appropriate for us to focus our limited resources and energies on the key business and put it into other areas at the right pace and timing.

CSDN: What new products and services will be launched by le-Vision cloud?

Wuyazho: Le view cloud fully supports 4K and h.265, and to provide the cloud on demand, cloud Live, CDN, video marketing, advertising and other in-depth solutions, covering the radio and television, electric business, education, media, animation, intelligent home and other areas around the content aggregation, content distribution and derivative services we want to create a platform solution. For enterprises, the equivalent of the use of technology, products and services to build a "video network." More than that, the cloud will also provide such as the cloud on demand, cloud Live, CDN, media, CMS, advertising systems, billing systems, user systems, intelligent recommendation engine, distribution management system (trading rules and bidding rules, content push, etc.), the system and other packages of services. For example, Feng concert, the General people think that this is a content of the cloud live, but in which, you can do two-dimensional code ticketing, advertising, online under the call, O2O and many other derivative services. We believe that the future of life is a colorful service aggregation, not a single service.

CSDN: Domestic public cloud service providers in the video are exerting force, the service is endless. By contrast, what are the advantages of the le-vision cloud?

Wuyazho: We're more focused. Most cloud service providers, such as CDN Services, are general-purpose services and it is not possible to focus all resources on the video cloud. And Le view cloud resources are their 10 times times, a hundredfold (such as 400 nodes, 6T bandwidth, fully support the 4K and h.265,p2p areas, etc.), and follow-up will continue to expand rapidly. Video cloud is the core advantage of the cloud, the accumulated and polished over the years of "artillery inspection" technology and operational experience are strong in our confidence. Happy to see the cloud respect competitors, they have to learn and reference places, but there is no need from the disorderly, quiet down the heart step by step grinding products and services, will be better play out advantages. Frankly, I think the biggest core competency is genes and systems. As we said earlier, the Vaas business model is completely different from the cloud services business, and we are building a higher threshold through full platform services. In 2014, we have accumulated more than 2000 customers in many fields such as broadcasting, electric business, education, media, animation, intelligent home and so on. And Hai Kang Wei view, sing it, Jingdong, Hu, Ucloud, CICC data, new blue nets, Feng concerts and other forms of service cooperation.

"Fire test", high "purity" backbone is the core of development

Data show that 2015 Global cloud computing market is expected to reach 130 billion U.S. dollars, annual growth rate of about 20%. Although the overall market share of the public cloud is small, the impact of cloud computing on the traditional IT market is increasing continuously. Especially at the beginning of the year, a number of traditional it manufacturers layoffs, cloud computing service providers but the road, High-profile, invested heavily in recruiting. le-Vision Cloud for team building and development planning, has a distinct characteristics.

CSDN: How many people are there in the video cloud team?

Wuyazho: Our team is now about 250 people. More than 200 people are doing research and development. le-Vision Cloud is also actively complement all aspects of professional talent. Yes, I mean professional high quality talent. In my opinion, the core of a "start-up" is thought and genetics, not whether the total number is 1000 or 100, but how many of the backbones grow up in "artillery fire". These backbones determine the "purity" your team can make to a few 9, 99% or 99.999%. Although this is only close to 1% of the difference, but real practice, 0.001% will cause the gap between heaven and earth. Le view cloud now more than 200 people's team, if dozens of of the backbone of the "purity" can not reach 99.999% or 99.9999%, then the strength of the team is dangerous. Fortunately, we have done it. and to achieve our strategic goals for 2017, I believe our team will grow, perhaps to 1000 people.

Csdn:vaas mode focuses on the aggregation, distribution and derivative services of content. How to view the relationship with SARFT and other enterprises?

Wuyazho: The face can be better resolved. The radio and television system itself is also developing and doing industry cloud. We have made a few judgments: first of all, the future of cultural media industry will be open, the long-term trend is clear. Only by looking at the long-term trends can we know what our basic starting point and focus is. Secondly, the Vaas cloud to do is the end-to-end public cloud services, can be different enterprise depth customization platform, and platform ownership and control or enterprise. Here, we want to reserve the ability to "communicate the possibility of trading", that is, in the face of a large number of social content, television stations in addition to the original to introduce other resources, which transactions can be achieved through the music vision Cloud. Third, we will build the ecology, also welcome more enterprises to join in.

CSDN: How to plan the construction of the cloud ecosystem?

Wuyazho: 2015 will create the ecology of the cloud of music. As a neutral enterprise-class video cloud service: On the one hand, we will work together with Microsoft, Intel and other enterprises to build different alliances to achieve the continuous improvement of technology; On the other hand, at home, we will create alliances to organize content producers, channels and so on, overseas, we will also take the initiative to join some alliances and associations, To Vaas as a platform, so that everyone can cooperate with each other to win and create more value. Le view cloud is neutral, is open. We don't want to be a supermarket like Wal-Mart, we want to be a chain store. By complying with uniform operating rules (such as the need to achieve monitoring and statistics in order to facilitate the basic data connections and data flow between transactions and statistical transactions), it may be that direct battalion, perhaps joining, may be running together to develop together. We hope to benefit more users and advocate the building of a more efficient business rule for society.

At the end of the interview, in order to further express their confidence in the development of the music-vision cloud, the unique logo is set up by le-yun. No longer using the red-black design, but the blue and blue, two-way connecting arrows: Connecting business customers and users, connecting content manufacturing and content distribution, connecting the ideal with the reality, connecting the virtual video world with the real life world, connecting the limited life length with infinite life dimensions, connecting everything, and building value together.