What is the way to carry out electronic commerce in traditional enterprises

In the 2011, the industry's most popular affirmation is the field of E-commerce. Whether it is the previous "group purchase", or to the current business-to-business market competition. All of the enterprises to open a new thinking of the marketing model-marketing has become the network era.

For some traditional enterprises, simply through some traditional marketing tools, the current market is difficult to form a big change. If you want to fully open the sales channels of the enterprise, there is no doubt that enterprises will introduce new thinking and new methods. Now the development of E-commerce, just for today's traditional enterprises to provide a good opportunity and platform. Next, let's take a look at what the traditional enterprise can do with E-commerce .

The channels of traditional enterprises to develop e-commerce market

I. Self-built platform, open account marketing New World

The so-called self-built platform is an enterprise to use its own resources to build their own, completely independent of the network shopping or publicity platform and corporate sites. This pattern is the most common and simplest method. It is also the first step for most enterprises to launch E-commerce. This pattern has many of its own characteristics. including some one foot. Let's take a quick look at the following:

1. Advantages

Self-built platforms, precisely because of the use of a company's own resources built, then the operation of some of the problems will soon be found, but also will be quickly resolved. For this platform also has the most direct administrative authority, will not be disturbed by the outside world. More freedom in action. Thinking is also more subjective.

2. Disadvantages

Because this platform is by an enterprise to complete and operate alone, in its network resources, management resources, input energy and so on are limited. Because an enterprise can not only run such a platform. And in E-commerce, especially in network marketing, network promotion is very important, and this will require a lot of network resources. It is precisely because of this, many enterprises will build their own website, but its role has begun a certain change. Most of the company's Web site has become an enterprise publicity window, not to be taken as the focus of marketing. Because of this, many companies choose a new E-commerce marketing model. This is the E-business platform we are going to talk about next.

Second, to seek resources sharing, open a new E-commerce platform

Up to now, due to the rapid development of E-commerce has extended a number of excellent E-commerce platform service providers. and E-commerce platform is so hot, mainly E-commerce platform for many traditional enterprises to provide a lot of new information and resources, so that some even small enterprises have the opportunity to conduct e-commerce. Then E-commerce platform for its traditional enterprises in its marketing process in the end what are the advantages?

1. Advantages

(1) Resource sharing

E-commerce platform is mainly focused on the latest information and resources of various industries, whether it is the demand or supply can be displayed on this platform. This makes many small and medium-sized enterprises in the search for cooperation, products more convenient. At the same time also better the various industries are well connected together. Let many enterprises and businesses have the opportunity to communicate, together to explore how to develop.

(2) Brand promotion

A platform of natural industries will gather. There is also the possibility of mutual familiarity and understanding among different industries. At the same time the difference in business will attract different people to come in. This is the best way for an enterprise to make its brand strategy. Because a platform has all the characteristics of centralization and diffusion.

First of all, from the concentration, because there are many in the same industry, if you do some of these peers to do some of the brand publicity is very easy to attract your peers attention. Time a long own brand will also have a certain authority between peers,

The second is diffusion, as we have mentioned before, because a platform in addition to the industry, there are more enterprises in other industries. If an enterprise can grasp the promotion opportunity in this platform, that time will increase the concern of other industry enterprises. If there are some aspects of cooperation, then your chances will be greater. Of course, this requires enterprises in the promotion process must learn some eye-catching methods. There is integrity.

(3) SEO Promotion Advantages

Generally speaking, the large E-commerce platform its own site weight is very high. Generally published information will soon appear on the major search engines. This is the best for an enterprise, because this does not need to spend a lot of their energy to optimize, just to build the enterprise Platform site with the platform supplier consultation, write a good site description, keywords, title is almost. And if it is a platform of their own, that if it is a new station, but also non-stop to release the chain, to do the site optimization, write original articles, pay attention to Baidu algorithm, and so on, these need to invest a lot of time will have effect, the general enterprise may not wait. If one day Baidu algorithm changes, the site was K. That's harder to recover from, and that's not going to happen for a large e-commerce platform. Generally like this kind of platform, the flow of people is much. More information is released, so update quickly. At the same time the weight is high, generally will not be Baidu K off. So these are a promotional advantage of E-commerce.

2. Disadvantages

When the development of E-commerce platform, the biggest drawback is: The Enterprise Site Platform style single, no characteristics, basic can not reflect a corporate culture and taste. At the same time to modify the trouble, change some of the style of things must zhi Electronic Business platform service providers to communicate. And the update is slow. However, due to the rapid development of E-commerce today, these problems have slowly been found by some service providers and improved. such as style problems. Now many platform service providers have come up with a separate set of enterprise style services, that is, according to the characteristics of some enterprises and culture to design, of course, these are some small aspects of the design. It's impossible to change from head to toe. There is the problem of slow change, which is basically the majority of service providers have been changed, the enterprise site modification and maintenance assigned to the hands of a single technician. Which site a technician is responsible for. So the general weakness of such a thing is almost nonexistent.

Iii. seeking technical cooperation

Many companies do not have the resources and technology, so outsource this category, so that other network companies to agent. This kind of now is very many, but this kind of line of enterprises in the electronic commerce while the technology has a guarantee, but its own in the operation of the problem can not understand, so it is difficult to bigger and stronger. This category is not recommended for small and medium-sized enterprises in general. The site is best to operate on its own. So what problems can be solved quickly, thereby improving.

So now most enterprises in the choice to enter E-commerce will be in these three ways, which, for now, the choice of the second type of enterprises. Because his optimization is more obvious. At the same time can also seek more resources and cooperation on the image.