What is worth buying: User loyalty comes from loyalty to the user

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

How many electric dealer bookmarks are there in your favorites? How many electric dealer commercials have you been bombarded with every day? Do you think the price you want is really not that favorable?

Do you see the dazzling numbers on the parity site that are already in a state of confusion?

I think a lot of people have this kind of trouble.

The booming power of the electric business allows us to buy cheaper, more affordable goods, but we still feel unsatisfied. One in the promotion of the war is easy to get lost in the promotion of the gimmick in the mind a hot, at a discount price to buy the so-called "promotional goods"; In the mass of goods, you really do not know what to buy good?

In fact, a lot of cost-effective goods in the vast electricity business is not so visible in the sea, it is easy to quietly sank in the seabed is not found, lost its own value.

What is worth buying this site appears to address these annoyances. And this site since its inception has set off a shopping frenzy.

After two years of development, the site in the domestic traffic ranking has ranked among the top 600 (Alexa data), and cultivate a group of very high loyalty users.

What is worth buying 80% of promotional clues from the user burst material, the site to do is to identify, filter out the most powerful promotional push to users.

As long as this site recommended the value of goods, in a few minutes, its loyal users will be the site inventory away, you just hesitate in the moment, lost the opportunity to buy value goods.

At home, there is no shopping recommendation website so get the user's favor. In fact, the success of what is worth buying is only one reason: strictly for the sake of the user. From the selection of promotional information sources to the recommendation of the product and to the selection of the profit model of the website, the "user" is the focus.

Sources

What is worth buying 80% of promotional leads that are handled daily are submitted by netizens. These submissions, some from enthusiastic netizens, and some of the sellers pretend to be the user delivery, there are businesses directly to find cooperation. However, in the final release of the news, enthusiastic user contributions accounted for the vast majority, only this part of the contribution is the most real, there is not much utilitarian.

What is worth buying a huge amount of traffic for which one is very tempting, like the small and medium-sized taobao sellers if you can be what is worth recommending, sales may be amazing. At this time need to test the website editor "moral integrity." Conversion rate is the decisive factor in the existence of such a site, and the decision to purchase the user is nothing more than "real benefits", if the recommendation of the merchant gun products, will damage the loyalty of users.

Recommended Products

After a general selection, the editors began to look for the most favorable promotions in a relatively reliable clue. In this link, the editor must be based on experience and comparison to determine whether a discount is really good for the user. What's left of the editor is the portion of the promotional information that is the biggest discount. Subsequently, the editor needs to go to the specific website to verify that the information is true.

What is worth buying the recommended language concise and comprehensive and accurate, and very sincere, most of the recommendations are clearly labeled why to recommend, so that users feel very convincing. Instead of directly copy the sales promotion ads, increase the credibility of the recommendation. The recommended language is in accordance with the simple truth of "cheap".

The beauty of Things: A detailed description of the commodity itself is worth buying factors;

Price: The editor will tell the user that this item is "the lowest price in history" or "the lowest price in the whole net", if there are more preferential measures (such as coupons, full reduction activities, gifts, etc.), editors will also be prompted if the purchase can get the maximum discount.

Editors will also introduce some interesting columns to attract users, such as mosquito meat, cabbage Party, starling price, free, slow price, etc., to help users identify whether it is worth buying:

In addition, there are large-scale promotional activities (such as Jingdong 618 shop Celebration Day, Beijing-East Suning War), what is worth buying will launch a special report, Amoy out some "worthy to buy" goods, to avoid users in the electric business dazzling propaganda language lost.

Finally, the site will allow users to vote "value or not worth", the number of votes to other tangled users a reference.

Profit model

At present, the site's profit model from Google Adsense. Also mentioned above, what is worth buying do not accept the recommendation of the electric, do not do the coupons, reject all may lead to the product recommendation is not neutral, the user is not loyal to the profit way. This may seem a bit of a "moral cleanliness", but it is because of the user's first "moral cleanliness" that attracts and retains users and keeps the site's huge traffic.

As the website co-founder Liu, this is a "with, hair" question: If the site long-term advertising content as a high-quality promotional push to users, users will be lost. There may be some room for coordination between this cause and effect, but for what is worth buying in the start-up period, they do not know how to grasp the scale of the compromise, so they would rather not do it.

What is worth buying is a good example of success we are still hard to say, but the site to build more than two years to achieve the results can not be overlooked. I admire the founder of the website "moral cleanliness", in the flashy product recommendation market to maintain the "integrity", you can hardly imagine such a site needs to explore new profit model. As a product recommendation site, you need to consider only "electricity quotient" and "user" two factors, go left, you get a lot of money, go right, you get is a huge number of users, many sites want to balance in the poles, but the effect is very little. What is worth buying will not go back to the "right" path. Want users to think, need the needs of users. You are loyal to the user, the user is loyal to you, very reasonable. It is not easy to maintain a "literary youth" in the hustle and bustle of the electricity business.

Think of a poem:

"Cast me to Papaya, reported to Qiong Yao, Bandits reported also, never thought good also." ”