What issues should be paid attention to in optimizing PPC advertising

If you're new to starting a PPC ad, and you plan to create an ad group, the next one or two wrong settings will affect your eventual success. Optimize PPC ads, not according to the search engine default to create account flow, choose the right option to complete the optimization. Unfortunately, some important settings to be completed in your account initialization process can be modified.

So, let's take a look at Google Adwords,yahoo Search Marketing,mirosoft adCenter, the new account establishment, what adjustments need to be made.

Google Adwords

The process of creating an account with Google AdWords is simpler: Enter the name of the ad group, set the ad budget and the key words to bid, make your ad, and the list of keywords.

After you have done this, your optimization is just beginning. Now you need to open your Ad series settings:

Google AdWords old version, select the name of the campaign, click the "Modify Settings" button. You'll see the interface:

Google defaults, will open http://www.aliyun.com/zixun/aggregation/26343.html "> Search ads and content ads at the same time open, if you want to do search ads, you go to you please remove the Content ads option, If you do content advertising, please remove the search ads option. Why do this, please read our article on Google AdWords content advertising series.