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We all know the importance of external links to SEO, this is no doubt, especially when optimizing hot keyword. Many people wonder more, what kind of external links are good links?
Below from the more idealized situation to see the optimistic external links should have what conditions.
Link site has no content relevance to your site
If the other side of the site content and your site content difference 108,000, even on the home page to give you a link to your ranking also help not. Of course, if the other side PR value is very high, bring you the advantage is that your site PR value will be increased accordingly. But pay attention to Google Toolbar display PR value is not true PR value, and rankings also have no direct relationship.
If your goal is to improve the ranking of related keywords, it is also to find links to relevant sites.
How does the link page rank?
Where does the page you are linking to when you search for your target keyword? The better the rankings, the higher the value of this particular page in search of a particular keyword, and the greater the impact on your page ranking.
If it's a commercial keyword, it's probably the front page of your competitor, and it's unlikely to get links from there. But you can take your eyes to the top 100 or even 200. These pages in the search engine eyes for a specific keyword weight is also not, although users generally do not see. In the first one hundred or two hundred pages, there are often a large number of non-commercial sites, not competitors of the Web pages.
What about the overall ranking of linked URLs?
Look at the other site's target keywords, search these keywords to see how the overall ranking of the site. Again, this does not require the top 20, as long as the top one hundred or two hundred is good. The overall ranking of the site reflects the name of the search engine in the eyes of the weight.
What kind of anchor text can I give you? Of course it's best to be the target keyword you want. If the anchor text is "Click here" and the like, the effect will be greatly reduced. Again, linking anchor text is quite important.
Location of links
The link in the body of the Web page works best. If a link is placed in the navigation section, or where the sponsor link is usually placed, the search engine can discriminate that this is not part of the content. When the link is in the body of the article, it is most likely the author of the article to give a vote.
Overall health of the website
This includes Google Pr (I know, Google PR a lot of people have not valued, and the rankings are not directly related to, but check the total is better than not check), Sogou rank, domain name registration time, whether in the DMOZ included in the total number of external links to the site. These health checks help ensure the weight of linked sites.
How many import links are there for the link page, including internal and external links.
If the other side of the site itself is very high weight, but the link to you the page is deliberately for friendship links and do, the other side of the page is rarely linked to this link page, then the link to get the weight of the page is greatly reduced.
If the link page is a normal content page, in addition to the internal links and other web pages, if the content is good, there will be a lot of external links, the number of the more the better, you can use Yahoo to check the reverse link.
Number of export links on linked pages
As you all know, the more you export links on a particular page, the more the weight of each link is dispersed. If just a few export links, then you get the weight of the share also increased accordingly.
Alexa rankings
Most of the time, external links not only bring the weight of the link, but also bring the real click traffic. So look at each other's Alexa rankings is also necessary. Of course, it should be noted that the curve is a natural growth curve, or obviously cheated.
If the above list can get high score, that this is the best of the external links, can be met and not ask.