What kind of ability is "qualified" qualifies as a seoer?

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Many people want to engage in SEO site optimization industry, but become a qualified SEO site optimization you are "qualified"? In response to this question, the author is quite have a say, how to say? At least I am also in the website optimization industry for so many years, I think in this industry is capable of this job. So the following author will be at ordinary times to do optimization work requirements and should have the ability for small partners to introduce the details, want to work as I do SEO site optimization staff can see each other, whether they have to do the following requirements, whether qualified to be called a qualified SEO personnel?

First: Have a solid foundation knowledge of the website

Proficient in web syntax. For a variety of web design language, such as ASP, ASP.net, PHP, JSP and other mainstream design language, must be quite skilled. As a website optimization staff, the design of the Web page if you do not understand, you can not make changes to the Web page, it is difficult to optimize the Web page, because, to optimize the page, it is inevitable to the corresponding changes to the page. Therefore, proficient in the Web page syntax and web design language, for a website optimization personnel must be mastered.

Second: Familiar with the main search engine site optimization rules

For example, Baidu, Google and other search engines, the general release of the search engine optimization of the documents, the content of these documents must be fully mastered, not only to see the similarities between the two search engines, you should also notice where there are few differences, In addition should also be able to see the two search engine site optimization of the partial focus. As for other search engines, there seems to be no relevant documentation for SEO, so we can basically think that as long as Baidu and Google optimize the place, for other search engines as well.

Third: Master the Comprehensive knowledge of website optimization

such as keyword selection and optimization, long tail keyword selection and optimization, the implementation of the site's internal links, the construction of external links, dynamic Web page static, the use of robots.txt files, 404 pages and 301 redirects, the optimization of the site picture, top-level domain names and two-level domain name mutual promotion and so on, Need to be fully understood and used. Master the Comprehensive knowledge of website optimization, can improve the friendliness of the search engine, and enhance the weight of the site, increase the flow of the site, so as to enhance the site in search engine rankings.

Four: Strong enough to the heart quality

People engaged in SEO work should know that the optimization of the site can not be in the short term will be able to appear, to optimize the site to be ready for a protracted war. At the same time also to their own optimization methods have sufficient confidence, not to optimize the moment, loss of confidence. But also should continue to add new knowledge, the dynamic search engine to be able to do timely understanding and mastery of the new algorithm to achieve timely understanding and mastery.

In general, the site SEO work is a very large market industry, with the development of the national Internet, we can see that the various types of Web site construction will continue to appear, and for Web site optimization is inevitable that some enterprises choose. But we should also see that in the SEO industry, there are a considerable number of practitioners are not "qualified", the optimization of the site, is not in situ walk, that is, the more the optimization of the worse, some sites are even optimized over the punishment. Therefore, I suggest you SEO practitioners must often supplement their knowledge, master the dynamics of search engines, our own management of the site optimization.

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