What kind of attitude does a woman have on the game?

When it comes to "games", many people regard it as the exclusive pronoun of a boy, and most male gamers generally think that girls don't like to play games or play games. In daily life, we often hear that girls will complain to their boyfriends: "All day long know how to play the game!" Who's the game and who's more important to me? "I believe that a lot of male players have had such a traumatic experience, male players will think that girls are disgusted with video games, then the truth is that true?" What kind of attitude does the girl have to the game? Let's take a look at a set of data:

This is a group of data from the United States SuperData, the report shows that of the 2,200 typical American families, 52% are male and the remaining 48% are female players, of whom the 18-year-old female is 36%, and we can see that the percentage of male and female players in the United States is basically the same , this proves that the game is no longer just the exclusive male, female players have gradually become the main force of the game market.

In China, although the number of female players is temporarily less than the same as the United States and male players, but in recent years the number of female players in the growing. Believe that everyone's side must have more or less contact with the game of women, they play the game may be computer games, but also may be mobile games, no matter what kind of platform, the increasing number of female players are all of us for obvious.

Women's attitude towards the game:

When it comes to this, some people may ask, why are there many female players, but they still hate boys playing games all night? Why do I still not see a few female players in the online game? The answer is actually very simple, just because the female players although more, but their attitude towards the game and the male players still have a big difference.

Before talking about the attitude of the female players to the game, we first need to understand the concept of "player type". The author believes that the player can be roughly divided into three types: primary players, game enthusiasts and the Ashes level players. "Beginner" means that such people will touch the game, but mostly easy and simple games, more for mobile phone platform, computer games is just a small test, regardless of financial resources and energy will not invest too deep; "Game enthusiasts" this group is more extensive, but also the largest category, mostly students, they love games, discussion games, Focus on games, games are part of their lives, in the game can find a lot of happiness, the last class of "bone-level players" will put the game in a high priority, they will be pondering the game, research games, so that their own in the game to achieve excellence, this type of people there are many professional players.

Although female players have increased, they are mostly concentrated in the first category of "junior players", while male players are more likely to belong to the latter two groups. The first type of female players around us everywhere, we often see girls in the subway playing "Elimination Star", "defend radish" and other games, but it is hard to imagine they will spend the whole weekend into the game, the game for them is more relaxation and entertainment, in their eyes, there are many other things are more fun than the game. If you are a senior player, and your girlfriend is a beginner, please do not indulge in the game in front of her, although you all play games, but the attitude towards the game is still fundamentally different. Therefore, in the eyes of most female players, the game only provides leisure and entertainment functions, is not an essential part of life.
The types and themes of girls ' favorite games:

Of course, there are many casual gamers in female gamers, but there will be a lot of real game enthusiasts. They will also indulge in online games, and will focus on a single machine every day, but also for a hand swim to invest a lot of money. At the same time they have a common feature, that is, in the selection of games, will pick their own interest in the subject to play. "Game Theme" is the key factor in their play.

Online games, "sword nets three" is worthy of the most popular girls favorite online game. According to statistics, the end of 2014, "sword nets three" male players accounted for 49.74%, female players accounted for 50.26%, as a large MMORPG this data is very rare. MMORPG's masterpiece, "World of Warcraft", the number of male players is much higher than the number of female players, which is the impact of the theme of the game. "World of Warcraft" rugged European and American painting wind is not suitable for oriental female players aesthetic, compared to undead, Orc, female players more easily accept "sword nets three" in the kind of aesthetic swordsman ancient customs. In addition, "sword net Three" is filled with the basic feeling of the person, also became the corrupt female players of the choice.

In the single game, the antique theme of the game is also favored by female players. For example "Ancient Sword", "The Chinese Paladin", "the Yuan Jian" series, the single machine is different from the net swims, the single game in the plot aspect depicts more profoundly, the martial arts in the Ernvqingchang in the game manifests vividly, the touching deep plot also became the female player chooses the game the key factor.

Again, hand tour, not long ago, mobile device Market analysis agencies flurry rival market survey, Flurry's survey found that girls not only spend more time on mobile games than boys, actually spend more money than boys, and even the loyalty of the game has lasted longer than boys, on average, Girls spend more than 35% of their time on mobile games, and the amount they spend in the game is 31% higher, and 7 days continue to play the same game of girls, 42% higher than boys. Mobile platform can be said to be the most suitable for women's game platform, hand-travel portability, popularity, and colorful theme of the game are female players choose the important factors of hand tour. Hand travel topics Rich, casual puzzle games, such as "warm around the world", "Love Live College Idol Festival!" This kind of subject is very suitable for female players.

Most female players choose the game will start from the theme of the game, the next will consider the type of game, such as the ancient, martial arts, girls, anime, bl these themes are more popular with girls, the type of game is mostly leisure-oriented, followed by RPG, MMORPG, Nurturance class, card class, etc. Of course, some female players will choose Moba, FPS and other competitive games, but this type of player is still a minority.
How to get girls to touch games:

Each male player is dreaming of more female players around, and more hope that his girlfriend or wife can play together, enjoy and share the joy of the game. In fact, from the above survey data can be seen, we are surrounded by a lot of women are potential users of the game, how to let them more in-depth understanding of the game, contact the game, but also we should think about the problem.

I have consulted some of the WOW female players how the first contact with the World of Warcraft, such a large MMORPG game, most of their answers are "friend referral", "Play with friends" and so on, in the game they initially interested in the content is usually sideline production and game scenery, then gradually understand the game's core content , in the process, you need to patiently explain and accompany. Girls in the first contact with the game, is concerned with the interaction between friends, the game is the second content. For them, the game may be just a channel or platform, the game of talent is more important.

The difference between a male player and a female player:

In the game technology, probably most people think the male player is stronger than the female player, actually, the game Circle also has many famous female players, even professional female players. We do not say that the male and female players who are strong and weak, but the two in the game is good at different areas. Girls may be more careful with the game and find the details of the game fun. At the same time, a study by the University of Sussex shows that girls are even better at developing games than boys, and that the games that girls conceive are more complex and interesting. In the game, the focus of male and female players will be slightly different, girls will care about the role of the appearance of image, character relations, story and so on, the boys are concerned about the role of the game, the same game, girls may find more fun than boys.

Of course, the female players also have some disadvantages in the game, such as the game to understand the content of the battle, too picky about the subject of the game and so on. Of course, these do not blame the players, the game market for women's development of the game is too little, available for players to choose a limited game, female players can not find the game to play, the enthusiasm of the game to treat the nature of the boy is not high.

The impact of female players on the game market:

At home, the number of female players is gradually increasing, but it is undeniable that the number of female players in the short term still can not exceed the male players. The reason, or because the game for girls is too little. The current domestic game market is too fast, most of the small and medium-sized game developers in order to be able to quickly recover the cost of development, only to develop some of the current mainstream game type, the theme is too catering to the market. and the game research and development team of men are mostly male, the demand for female players is not enough to understand, which formed a vicious circle, female players are very difficult to see the game they are interested in.

Girls to the game for the Chinese game market is the winter is also a hot spot, is the opportunity is also a challenge. At present, the development level of the female players market is still in the early stage, market potential is very large, no need to buy expensive IP, the industry's competitors are not many, the first crab-eating people are likely to receive a big surprise, "warm around the world" a gun and red has proved this point. Moreover, the female player's consumption ability in the game is also far higher than the male player's, the female player market's rise will be likely to drive the domestic game industry the development.

Girls love to play games, but love is not so deep. We want to see more girls feel the fun of the game. This requires players to work with developers to create a more robust gaming environment. The joy of the game, we share together.