What kind of challenge will the traditional enterprise of electronic commerce face

According to the "China Internet Development Statistics Report" released earlier this year, China's E-commerce achieved a high-speed development in 2010, the annual E-commerce market turnover reached 4.5 trillion, an increase of 22%. Among them, business-to-business e-commerce transactions amounted to 3.8 trillion, online retail market transaction size of 513.1 billion yuan.

With the rapid development of electronic commerce, more and more traditional enterprises realize that the development of E-commerce is an irreversible trend, is to adapt to the trend of development and growth, or in situ wandering until the tide swallowed up, traditional enterprises have to make a choice. Therefore, whether the initiative to the field of E-commerce expansion, or passively adapt to the changes brought about by E-commerce, traditional enterprises into the field of E-commerce is the trend.

From the real economy to E-commerce, is the most revolutionary business in the history of change, in this changing traditional enterprises will face what kind of challenge?

First, the transformation of the business model tests the adaptability of traditional enterprises.

At present, some traditional enterprises just understand e-commerce as an online shop, the line of the old way of doing business to move on the Internet, that this is E-commerce, which is undoubtedly a great misunderstanding of E-commerce. The birth of the internet changed people's life style, and the birth of e-commerce changed the traditional business model, it is the enterprise marketing, management, payment methods and warehousing Logistics mode of comprehensive innovation. For example: Brand manufacturing enterprises, previously sold more through a fixed commercial channels. If the online retail, for the end users of the logistics system and fund management will be a great change, must be targeted early to do the plan.

In "2011 Asia-Pacific E-commerce Green Economic Development Summit", some experts and scholars also pointed out that "the impact of E-commerce on traditional business, but also the most extensive enterprise involved, the most profound impact, change the greatest innovation." E-commerce is a new business model, not simply as a sales channel. Enterprises to do E-commerce, E-commerce to upgrade to the strategic height to plan, consider. E-commerce, in addition to electronic products, includes deeper business process reengineering and strategic alliance formation. ”

Therefore, the development of electronic commerce of traditional enterprises need not only the enterprise to make accurate judgment and positioning to the current market, also needs the enterprise to own the operation mode to make the big adjustment, not only needs to formulate the long-term development plan, but also needs the continuous fund and the manpower investment, this is in no way some enterprise thinks of a website, several people, an introduction , a few pictures can solve.

Second, the traditional enterprises to enter the Internet, facing the integration of both commercial channels and network business channel difficulties.

Traditional business channels, the basic model is "manufacturers – distributors – consumers", vendors through the distribution of all levels of distributor system, the product to the hands of consumers, and e-commerce fast, immediacy and openness to break the

The inherent pattern, the manufacturer to the consumer's flat sale pattern can develop rapidly. This development on the one hand, consumers have a greater choice of goods space, on the other hand, the enterprise on the other business channels and price system impact.

According to Pure Group Co., Ltd. E-commerce Center Director Yu Wenhua revealed that in order to pure Taobao store sales rose steadily, its entities joined stores and stores have complained to the company, said online sales to seize their market.

Not only the problem of the price system, the development of e-commerce means that the entire production and operation of the enterprise must be closely integrated with the network, through the network and customer communication, to find customer demand, deployment of enterprise resources, command distribution system, etc., to enable consumers to quickly online ordering their own needs of goods, Get the goods you ordered in time and conveniently online.

Thirdly, traditional enterprises have insufficient talent reserve for electronic commerce.

The rapid development of e-commerce and the rapid transformation of business model make the talents of e-commerce rapidly scarce, and the shortage of complex talents with certain industry background and marketing experience is especially serious. According to the relevant recruitment website published information shows that the current supply and demand of various types of E-commerce talent has reached an astonishing 1:4. Some experts predict that in the next 10 years, China's e-commerce talent gap will reach more than 2 million, this figure does not include the entire e-commerce ecological chain of a lot of job talent needs. And many traditional enterprises due to the lack of e-commerce development, ignoring the professional e-commerce talent preparation, in the field of E-commerce, had to deploy the company's old staff to form E-commerce departments, in a strange field groping forward. This shows that the lack of talent has seriously affected the transformation of traditional enterprises.

Finally, the security problems of electronic commerce hinder the development of traditional enterprises, especially small and medium-sized business.

The open network environment also poses a great threat to the security of the business while enabling the enterprise to make more efficient profits. A survey of the application of E-commerce in the reality, many people do not do online shopping, a major reason is the fear of hackers and other causes of loss of credit card information. Therefore, the establishment of a convenient and efficient, safe and reliable trading system, E-commerce development is facing the first issue. But compared with Internet enterprises, traditional enterprises, especially small and medium enterprises, many of them can not afford to establish such a system of huge costs, which has become a constraint on many enterprises to the development of E-commerce bottlenecks.

With the rapid development of electronic commerce, at present, although the transformation of traditional enterprises to electronic commerce is still faced with many difficulties, but believe that with the maturity of the market and technological progress, these problems will gradually be resolved, the traditional enterprise E-commerce Road is still full of hope.

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