What kind of content does the enterprise website need?

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Recently contacted a lot of enterprise website construction and optimization work, in the process found a lot of corporate websites, especially small and medium-sized websites, design simple, content duplication and information is very lag, the use of the default template, which should also be a common corporate web site, and even some corporate websites will be entertainment news, All kinds of ads are placed in the website, looks very rich, but, so that customers do not understand the mind, the feeling of a wrong place, this enterprise site not only failed to bring sales of the transformation, but let people feel that the enterprise is not professional, the product is not credible, then a small enterprise website, in the end what kind of content?

Information required by the customer

Enterprise site itself is a display of corporate image and product platform, so you can't take it as a portal to use, do not need to make information comprehensive website, each enterprise has its own specific products and services, the content of the site is naturally around the core business to set up, we want to take the corporate website as a marketing work, And not just a company introduction, only in the content of the site to meet the needs of users of the information under the premise of the marketing function to play a role.

This is the enterprise site must first consider the content, for this reason, we need to analyze what our visitors have, in general, corporate web surfers have direct customers, distributors, agents, competitors, including customers, distributors, agents are our direct customers or potential customers, Then we should focus on the content they need, such as what new products, different rules and models of product performance price ratio, the comparison of other similar products, product sales channels and after-sales service, payment methods and so on, these must be as the focus of the enterprise site content. Although it seems to be very simple, but many sites in the content design is still irrelevant, many corporate sites will be happy to add some entertainment, games and life information inquiries, but through the background statistics show that visitors to the enterprise station, less than 10% of people interested in these, so, unless necessary, There is no need to add these extraneous content to the corporate web site.

Promotional information is also very important

Enterprise website has a very big flaw is when we entered the product information and the company introduction, in a long period of time, may not be to change the site, on the basis of these basic information, it is difficult to use the value of the enterprise site, we have to take full advantage of the propaganda role of corporate websites, such as our site in the eye-catching place Constantly update the company's samples, provide product coupons, provide free samples, and so on, these can be for enterprises in the online promotion to play a huge potential.

Obtain user needs through questionnaires

To make the enterprise Web site an effective marketing tool, it is necessary to obtain timely feedback from users and suggestions, targeted online poll or survey, the development of marketing strategy more important role.

We just analyzed the enterprise website in the content construction essential several aspects, certainly has many ideas to realize, the best one method, is refers to those famous company's website, their plan is worth us to study.

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