What kind of ecommerce platform does a community website need

I engaged in e-commerce work for many years, the following is my community web site on Community http://www.aliyun.com/zixun/aggregation/7871.html "> E-commerce platform thinking."

What kind of E-commerce platform does a community website need?

First, it should be the Consumer-to-consumer Mall, not the shop of the Business-to-consumer.

As a result, the core work of the community is content and user management, if the use of consumer as a merchant identity, not only need to invest too much energy to operate business, at the same time take too much business risk, once the commercial problems will affect the Community users trust in the community. And Consumer-to-consumer is mainly engaged in the environment and platform, the community is standing in the buyer and seller of an intermediary service role, involved in the link and risk, less than the business.

For two, the customer does not meet the full needs of the community. The form of a Business-to-consumer store, whether from the range of available goods, or from the scale of the economy, can not cover the full needs of users, can not ensure that the maximum extent of mining the user's business potential; and Consumer-to-consumer can recruit all types of businesses to provide services, through the efforts of businesses to meet the needs of users complete, Maximize user value.

Reason three, user experience is not rich. The consumer mode lacks the price comparison environment, many conventional sale way, such as buys, the auction and so on sale way in the user cannot carry on the prices compare the situation, cannot carry out effectively.

Reason four, community advertising resources can not be maximized. In the absence of competition, advertising can only be used for free service to the shop, but not to evaluate and reflect its due value. In the competitive environment of Consumer-to-consumer merchants, it can embody the maximum value of the Community advertisement position.

Reason five, limited expansion potential, is not conducive to the future expansion of the commercial scale of the community. In particular, there are clearly regional products and services, highly relevant to the community, but the community itself can not provide.

Second, should be operating a limited range of characteristics of the mall, not similar to Taobao comprehensive mall

While the Consumer-to-consumer model maximizes the ability to exploit the business potential of the user, each community has its own theme, targeted primarily at Community users. The scope of the business of the mall should also be carried out around the theme of the community, that is to maximize the relevance of the theme. Otherwise, not only dilute the theme of the community, but also waste a lot of important resources and energy.

The community needs to consider how to attract more users of segmented groups, while the theme mall to consider is to maximize the benefits of community resources, the relevant team responsibilities clear, Division of cooperation.

Third, can minimize the mall's basic operating workload

In the usual Consumer-to-consumer mode, every community must devote a lot of work to the basic operation level, such as business management (investment, training, support and service, etc.), transaction security, store directory and attribute system maintenance, etc., must occupy the community precious resources. This part of the work must be reduced in order to concentrate resources and energy on sales-oriented links.

Iv. ability to interact effectively with the community

This is also the important feature of the Community theme Mall, effective business interaction, can realize the real community marketing.

Summary: The community needs is a business direction in line with the community theme, scale of operation in line with community user size, management workload as small as possible, with the community highly interactive Consumer-to-consumer Mall.