What kind of keyword is suitable for your website

If you're considering how to get high traffic through a search engine, then the keyword must be an investment that is very beneficial to your job.

&http://www.aliyun.com/zixun/aggregation/37954.html ">nbsp; Whether you want to make your own keyword determination work, or hire a professional to do it, I promise, as long as you read this article, you will have a better understanding of how to determine the keyword, so you will be targeted to the search engine to do a lot of work to further retain your visitors.

Keyword choice: focus on your focus!

You should update your content by focusing on sentences instead of individual keywords, and when you do this, you should make sure that you can push those visitors to your site and that the visitors are looking for products and information that you can provide, Don't attract visitors who aren't looking for products or services that you can offer. If you're offering what a new visitor is looking for right now, that means there's a lot of potential customers on your site who are buying high.

I must emphasize that, don't waste any time on a keyword that no one will search, don't optimize your site for it. You have to focus your keyword research on all your keywords. Your keyword research should provide you with valuable information that will help you decide which is the target keyword. When you want to determine the key words, there are two important factors you want to analyze, first, you have to determine the number of keywords to be searched; second, the number of pages of your competitor appearing on the search results page after you enter the keyword.

It's easy to determine the number of your competitors ' sites, just open a search engine that you like, type your keywords, and see how many sites appear in search results. Unfortunately, it's not easy to determine which keywords most people type frequently, and it's hard to do this job. Fortunately now there are a lot of tools, free, paid, can be used for keyword research, let us take a look, analysis and analysis.

The importance of keyword selection

One question that people often ask is: What keywords should I identify for my site? That's a good question! Because the keywords on your site should not be overlooked. The choice of keywords should be considered a major part of your overall marketing strategy.

Unless something makes web spiders "crawl" onto your site, the words you put on your site should often be indexed by search engines. How does a search engine differentiate your site? How do netizens find your site through search engines? The text content of your website is an important basis.

The most basic choice of keyword strategy is to choose the words that are often searched by netizens. Don't try to think in terms of the people who are proficient in your business, but consider the problem from the perspective of your target audience. For example, if we want to build a website for a ski resort, I will not be identified as a "ski" or "snowboard", the word is too common, there will be thousands of competing websites.

Our target group is the people who like skiing, if your keywords are too common, then we have a large number of visitors who are looking for people who are interested in "skiing" and "snowboarding," rather than on specific visitors who want to actually ski. Those who are specific, really want to ski will not enter such a search term, they will enter a word may be "ski resort", "Ski holiday discount coupons" or choose some qualifying words such as "Harbin * * Ski resort" and so on.

You can't optimize your site just for a word like "doctor", and you need to make sure that your target group is looking for specific doctors and specific illnesses in all the specific areas of the pharmaceutical industry.