What kind of keyword is worthy of our ranking?

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When you start to focus on your site's keyword rankings, you're sure to ask questions like this: "What are all the keywords My site uses to rank?" It sounds simple, but in reality the problem is not just complicated-it may even be difficult to answer. First let me tell you why this is a tricky question, and answering that question allows us to first discuss the following two areas. Then, I will try to give you at least part of the answer, perhaps not all, but enough to keep you busy for a long time.

Method One: Ranking table

If you have database programming or just Excel experience, it's easy to imagine that Google is a huge sort of table. Although this sort of sorting method may apply to a very basic, closed system (such as an internal knowledge base), it is not suitable for a size like Google. Updating a range of data at an alarming rate, which allows data to be distributed across multiple server groups (made up of thousands of servers), means that the modern search essence is actually a real-time calculation with no fixed sort table.

Method Two: Review GWT keywords

The second choice of keyword ranking is Google Webmaster tools, this is the only place to see the keyword search impact of data and not just clicks. On GMT, go to "page on your website" > "Search Query", you will see there is a "search Impact index", and "click" column is actually a lot of those "< 10", so it is difficult to say exactly which keywords have no clicks, Analyzing this data will help fill in some of the key words that slip through the gap, if you really want to see the full index.

Method Three: Analyze the inner text

So if you're looking for keywords that people don't often search for right now, what do you do when you think these words have the potential to rank? There is a place you can see, that is through the external site to enter your site anchor text, especially the long tail of the keyword. For example, on our own open Site Explorer, click on the "Anchor Text distribution" page and you will get a complete list of phrases or links to the external site of your page (there will be more than 10,000 results)

For example, I will rank the keyword "Muppet intern yoozer" if anyone has searched the keyword (before I do it today). I don't know how much traffic that phrase can actually do for us, but in theory at least we can find the key phrases that have the potential to be linked to our site, even if they can't be retrieved yet.

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