What kind of miracle will come out of the "rebels" cross-border cosmetic field

Yang Guang Network finance Beijing March 31 News (reporter Liu) according to Economic sound "world finance" report, Mask once again hot friend circle. Yesterday (30th) came news, Lei's shun for the fund to a flagship mask enterprise investment billion yuan. What are the wonders of the internet world's "rebels" cross-border cosmetic industry? The mask standing on the tuyere, can fly long?

Mask "Paste" on the Internet

Lei's shun for the fund is a company called the Royal home of cosmetics companies, its flagship product Royal Mud Square is called "the first brand of Internet mask."

Yangchang, founder of the Red Road investment, said the investment represents a trend: in front of the industry trend, the mask should be actively "affixed" to the Internet.

Yangchang: Before the internet is underdeveloped, it is according to the geographical division of the mode of agents, mainly under the line. Now do mask is mainly to go to the electric business, go online. Through the micro-business in the online drainage, through the day cat, the only product will open shop to do.

Royal home of the company known as Taobao, Cat, Jing Dong, Suning, when, le Bee, a shop and other nationwide more than 100 online shopping mall established a deep cooperative relationship, but also has its own platform for the enterprise. In the interview, the company insiders have also been emphasizing their "internet genes."

Royal Home Exchange Company insiders: Online is the electric business channel Ah, basically all the electrical business channels have our products.

Royal Family Chief CEO Dai stressed that holding lei "thigh" is not because of money, but more value lei resources, mind and vision. In fact, Dai's boss really has a lot of ambition.

He has said that 2015 company revenue to more than 1 billion yuan, 2016 to reach 2 billion, become the first domestic. Revenue in 2019 will be over 5 billion. The rapid growth rate in the competition of the traditional FMCG industry is simply unthinkable. So the only thing he can rely on is the Internet.

Shun for the fund scale of 200 million dollars

Angel investor Chen that with the internet, the industry still has a lot of opportunities.

Chen: And the cosmetics industry itself is very lucrative, in fact, through the way of mobile Internet, the price can be killed to less than half.

Chen introduced, "Shun for China Internet Fund" funds scale of more than 200 million U.S. dollars. This investment, founder Lei played an important role.

Reporter: Shun for the operation of capital Lei will play a leading role?

Chen: Then he will certainly play a leading role. He is the founder of Shun.

Journalist: What fields do you invest in?

Chen: Online education, smart hardware and other mobile internet areas.

In fact, shun for the fund not only with the millet ecology-related strategic investment, but also a simple financial investment. This time it is undoubtedly the latter.

For this cooperation, it is said that Royal Home Conference CEO Dai and Lei chatted for 5 minutes, Lei on the decision. The internet will tell stories, and the shrewd boss will not be doing a losing business. Lei had a famous saying: "Standing in the tuyere, pigs can fly up." Now standing in the tuyere is a buoyant mask, only it can fly up also need time to test.

Original title: Lei Investment Cosmetics Mask "paste" on the Internet

Manuscript: China Broadcasting Network

Author: Liu