What kind of network marketing planning book Do Enterprises need

Source: Internet
Author: User

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Recently, there are a lot of bosses, business executives call or directly to our company to consult, how to build a marketing site? How to do website promotion? Similar problems, are generally required network marketing-related services and consulting. Generally speaking, most enterprises are more interested in the new concept of internet marketing, and they are willing to cooperate with our Network Marketing College, and also send department heads to attend training.

I think that the reason we all should guess, now is not the wine is not afraid of the alley deep, the domestic market is now affected by the financial crisis, the traditional market of similar products, so competitive, many business managers have begun to view from the traditional market to the network transfer, Imagine their products through the network into the hearts of consumers, so that they accept and recognition.

The enterprise launches the network marketing, must carry out an enterprise marketing plan, if needs to carry on the network marketing, we may call this proposal the network marketing plan book. First of all, we must consider the problem comprehensively: from the market, to determine the uniqueness and feasibility of creativity, team awareness, Division of cooperation clear, with the ability to solve problems at any time, to enhance the enterprise brand and efficiency for the purpose.

And now, the traditional industry to do a booming business management of the concept of network marketing, may not be very familiar with, in other words may still be vague, unfamiliar bar! In fact, on how to develop a network marketing planning program, I have a deep feeling, contact many to consult the network marketing related services boss or senior, Their business is not deserted now. It is found that there are peers or competitors have begun to transition from the traditional market to the Internet market, the hearts of the feeling of not wanting to lose.

In the face of their doubts and concerns, even I will be a pimple, after all, people want to be the actual effect, you and she said what network marketing, what build station optimization, what the integration of the promotion are in vain. For example, one of the female boss of the costume photography said a word, I as long as the guests in our store waiting in line every month to take pictures of enough people. In the face of similar situations, I generally will not tell him a lot about the theory of network marketing, but simply, probably introduced the characteristics and advantages of network marketing.

Next, I would normally ask the customer to write down 7 questions, 5 W and 2 H:

What are the What solutions? What are the results to be implemented after the program is implemented? How much value can you create for your business?

Who is responsible for creativity and preparation? Who is the chief executive? Who is responsible for each implementation part?

Where is the problem with product promotion, where is the implementation of the marketing plan?

Why does why propose such a plan? Why do you do this and so on?

When do I arrange the time? How long is the marketing plan execution cycle?

How do you prepare for the event? How to deal with the new problems encountered during the operation?

Howmuch How much money will be spent in the implementation of the programme?

Usually, if he can read and list the above 7 major templates of the questions and answers, then, no matter who is to do this network marketing planning book can maximize the effectiveness of the marketing plan to ensure the feasibility and planning effect. If, without the above 7 questions, then, I don't think who can make a qualified network marketing plan.

Author: Lu Xiaodong

Original link: http://www.lxdong.com/post/qiyexuyao-what-emarketingplanbook.html

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