What kind of outside chain is healthy outside the chain

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We all know that a site outside the chain of the site's ranking is very important, so we are crazy to do outside the chain, but if the chain do too fierce, may be considered unhealthy links, unhealthy links are to be punished by the search engine. Our previous concept is that as long as the site itself does not cheat will not be punished by the search engines, external links is not what we can control, competitors get a lot of spam links to your station, this is not your fault, so the search engine does not punish your site. But now the situation is becoming more and more complicated, if your site external links to form a model of the spam site, even if your website is clean, it may be punished by the search engine, so we have a natural health of the external link composition.

So what is the natural health of the external link, in the final analysis is nothing more than diversification, below we discuss in detail.

1, the speed of external link acquisition

We do SEO, we all have a consensus, a site suddenly get a lot of external links, it will be very dangerous things, light will produce sandbox effect, heavy will not be indexed by search engines.

Normal external links should be evenly grown, of course, it also allows a certain range of fluctuations, but if suddenly increased, suddenly reduce a large number of external links to the search engine will be suspicious, for example, suddenly reduce a large number of external links may be found by the search engine is one of the indicators of purchase links, we know, Normal content to get the link, generally is relatively stable, and time is also relatively long, and the purchase link is likely because did not see the effect, and removed the link, no pay is canceled link.

The speed of link acquisition should be with the size of the site itself, history, weight and other factors, such as Taobao, Sina, NetEase and other large sites to get hundreds of thousands of of the external chain is also affordable, because of their high weight, large scale, a long history, and our general website, it is not possible to get so many links a day, If there is a sudden increase in the number of external links in a day, there must be a problem, at least in the search engine's view. So most SEO predecessors said we do the new station, the first month to focus on doing content, do not add too many links, there are certain reasons. If one of our new website, all of a sudden add a lot of outside the chain, that is very let search engine suspicion. may not even be indexed by search engines.

2, Anchor text

Anchor text occupies a big factor in the keyword ranking factor, we do external links, to achieve the anchor text diversification, only in this way will appear natural health, such as my Taobao crown shop has Taobao crown shop Daquan, there are Crown crown Taobao shop, super Taobao, etc., because some factors are we can not control, Others link to my station, want to use what anchor text on what, and only in this way, will appear more natural health, my Taobao good store is the case, link to the home page of the text Taobao good shop recommended, happy all the way.

3, link to the site page links

There are two kinds of situations

1, we are not only to do the homepage of the link, but also to do the site inside pages, navigation page links.

Most of us just do the link to the homepage of the website, in fact, our external links should be naturally dispersed, so that will appear more healthy, of course, not to say that the home page and the link between the pages should be equivalent, but that we do the site home page link, the appropriate to do some of the site pages, navigation page links, This is more friendly to SEO. is also more natural, a normal website, when others link to you, not necessarily link to your home page, some of your inner pages are wonderful, others will link to your inner page. For example, when we do our favorites, is not entirely linked to a site's homepage, on the contrary, most of us link to the site more wonderful inside page, because that is what we need, we need to link to the home page and then click on the inside pages, but we directly collect the page. This is a normal performance.

2, so that our home page links not only appear on the home page of someone else's site, but also to appear in the pages of other people's website.

When we do friendship links, the basic is to do the other people's homepage link, in fact, we do outside the chain of the process, but also to allow other sites within the page link to the homepage of our site, this is more normal performance, when someone else appeared on the homepage of our website keyword, if our site did a good job, Then its station may link to our homepage, if we use the blog to do the website Friendship link, not only must in the blog homepage plus the website link, also wants in the blog article content to appear the website homepage the link.

4, Link source distribution

The external link source distribution should be broad, not very single, for example, only use the blog to do outside the chain, or only use the forum to do outside the chain of messages, health should be each theme, all levels, all the quality of the site have, so will appear more natural, if a site suddenly get a lot of high-quality external links, It may be far from being punished by search engines. For example, my Taobao good store, the source of external links have links, blog content links, forum reply link, Baidu Search and hide, as far as possible to do naturally, random.

5. Cross Link

If a bunch of sites are linked to each other much more frequently than links to other sites, the formation of an information island, that may have to pay attention to, serious is going to be a search for the punishment, I think we are in fact very good understanding, such as links to my Taobao crown shop A, B and C site, They know the probability of webmaster is certain, if the probability of linking to each other is far greater than a certain level, then it is likely to be the search engine that is cheating.

In short, in the beginning of the work of external link construction, to do as natural, dispersed, random, only in this way will appear healthy.

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