Needless to say, the foreign chain on the search engine rankings is a very important part, whether it is Baidu or Google. Search engine algorithm is constantly changing, it has become an indisputable fact, especially Baidu, seo in my few years of actual combat experience, I deeply understand that Baidu's algorithm changes than Google's algorithm to be frequent many. Every change to the search engine algorithm gives some SEO owners endless trouble, but also to bring some people endless opportunities and good luck. In a word: Some people happy worry! I started in May last year, began to pay attention to every change Baidu algorithm, but no matter how changes, the chain has always been an important factor in Baidu's algorithm. Because whenever this is an important factor in determining whether a site is important or not. Only the appearance of each chain is different. Recently in my seo practice, by contrast, I found a new change in Baidu's algorithm. Below I will use the actual case contrast to illustrate this new change.
From outside the chain is an important factor in Baidu ranking As many seo consensus since the people do seo, through desperately to increase the site links to increase the weight of the site, improve the ranking of keywords in Baidu. Of course, Google places more emphasis on foreign links than Baidu. Indeed, in a very long period of time, the increase in the number of foreign chains does give the site a very good ranking. But recently there are a lot of seo friends, including myself in the seo practice, found that the increase in external links, the contribution to the ranking of Baidu getting smaller and smaller. A large number of facts show that Baidu's link to the anchor text is getting less and less attention, which makes many people do not understand what is going on. My first thought is that there may be a slight change Baidu algorithm, I also proved through the case comparison of my ideas.
Let me give an example. I have a one-page Taobao guest website to do diet pills. The key words are: what is the best weight-loss drug, regularly and regularly updated website content, from time to time, I through the development of templates, free to use Method, an increase of a large number of foreign chains, just over a month, my Yahoo foreign chain has reached more than a thousand, but the rankings are not good, the main keywords are even wandering around 100 Baidu. At the same time, I found a friend of the same diet pills is a single page, and I almost do, Baidu included a lot worse than my station, but the same keywords have been ranked Baidu first page, I use Firefox to browse The seo tools for a look at his site, only a few more than 700 Yahoo foreign links. So I feel very puzzled, by chance, with my Super Manager Ruiju Rui network, compared to the two sites outside the chain, I suddenly realized, and finally understand why, my station with the Super Manager detected The number of foreign chain is only 28, and my friend that ranked Baidu first page of the station, the chain has reached more than 3800.
I was surprised to find that using foreign tools detected by Yahoo tools, and even Ruijie Ruijie supervisor detected outside the chain, not only the number of large differences, and these two kinds of foreign chains are different forms of foreign chain. Yahoo tools detected by the chain is the form of an anchor text, simply put keywords on the link, such as "what kind of diet pills best effect" this keyword coupled with my site's hyperlink, which is Yahoo tools Detected outside the chain. However, detected by the super-housekeeper Baidu outside the chain, but it is the URL directly, that is to put this URL directly in an article. Then I compared the other sites in my hand (to prevent me from doing the suspect in AD, I will not list it). As soon as I found the website with very good ranking, the super-housekeeper showed a very large number of foreign chains and ranked Without exception, the average site outside the chain are very few. Website with Yahoo tools detected by the number of foreign chain, ranking on Google is very good, but in Baidu's ranking is not necessarily good.
Through this discovery, I was envisaging: is not in Baidu's algorithm, has been playing to reduce the importance of the outer form of the anchor text form, and increased the importance of the direct form of the outer chain? So I wrote two consecutive articles with my website posted in the webmaster such a good site platform, the day I found my article's clickthrough rate is 792, but there are a lot of reprint, and really just Three days later, I used the supervisor to re-test my site's foreign links, and I found that the number of foreign links has been 28 to 288. Of course, the rankings have also been greatly improved, even the "superb weight loss drug list" so super-intense words, have more than 50 Baidu.
So I was thinking, Baidu more and more emphasis on artificially add links to get the number of foreign links, but more and more emphasis on the number of direct links outside the chain. And the weight of the chain is not as important for Baidu, the important thing is the breadth of the chain, simply put is that there are many different links ip your website. Relatively speaking, Google's algorithm is relatively stable, the chain is still Google's most valued part.