What kind of predicament will face the only goods under the scenery

Source: Internet
Author: User

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Do not know if you have not noticed the recent electricity business news, in addition to Ma set up a rookie network, there is a more heavy news, that is only the goods will be a certain institution of shorting, resulting in its share price down 13.15%, the capital market cold. As China's unique electric business enterprises, only goods will always be the exception, not only because of the special sale business model, but also because its own has maintained two quarters of continuous profit, this is not easy in China's electricity business. But it is such a company, a business model by the giant duplication of the enterprise has been short institutions to stare at, in addition to shorting the organization's own profit needs, I think the only product will be more or less the model is still worth a lot of thinking about.

A fly never bites a seamless egg, and since someone is short, it must be behind the development of the adverse factors, as operators, in addition to quickly remove the adverse effects of shorting, but also for each other's submissions for a certain analysis, so as to achieve their long-term development, from my point of view, the only product will indeed have a certain loophole.

Does the brand special sale model bring enough power to the only product? I think this is a question that every electrical trader wants to ask, because everyone knows that the only success point of the product will be the sale of the tail goods. But this mode of sales is generated in a certain market environment, because of the current Chinese garment industry overcapacity, many enterprises need to clean up the inventory, reduce the pressure of capital operation, the only product will be in such a background development, and then this will inevitably let people have doubts, if the market on the tail goods resources are not rich, Then what should be relied on what to sell it? without the guarantee of sales resources, how can we win the trust of the capital market?

Only the high profit margin of the product will be something that the industry knows, but as a tail cargo processing site, its own sales range is very limited, coupled with the sale of the products are most of the brand is crazy without the expansion and inventory control, resulting in a serious inventory backlog, conventional treatment is very low discount, from this point of view, the only product will be 20% Profit margins are starting to wonder how such high profit margins can be achieved. Some time ago, the news that only the daily average of the goods will be visited in the quarter of 700,000 or so, and unofficially said 1.5 million, if these are true, then we will be the only product sales figures have doubts, what is the situation to enhance the only sales performance. As far as the data are concerned, only the first-line users of the product will not have much, so what are the business practices in addition to the repeated purchases?

How long can cooperation with luxury goods last? We all know that the tail-sale is good for the consumers, and not the profit for the enterprise. Because the sale is always associated with brand discounts, the lower your merchandise is sold, the greater the impact on the brand positioning of consumers ' hearts. Moreover, all the high-end markets such as luxury goods are faced with no goods to sell, resources are rather sleepy, because people do not want to sell their own goods, or how to raise prices, but this time the problem arises, if the resources can not be expanded and upgraded, only the goods will be able to do their own to gradually improve the business system, If only based on fixed brand resources, I would like to say that users, even the only products will be annoying themselves. So, what is the direction of reform of the Product Council?

Industry competition intensifies, the only product will be how to break the siege? In any case, the product-only model has been known by more and more people, the key factor of its success is also more research and analysis of the electric business giants, from when the line tail goods, Taobao development of a dollar purchase, the future in the Low-cost market will be another round of capital contest, but by contrast, What are the advantages of the product? There is no self-built logistics, some just entered the early, we compare admit it, if once the competition for capital, there is no background of the only product will be where to start, I think the capital markets are looking at the results, only if the product will not continue to find unique place, we support it from where?

In any case, only the goods will be in the current Chinese market more successful mode of electrical business representative, the reason that someone short, there is a flaw in their own development, if corrected in time, the market prospects are still some. The above is only http://www.1211fanli.com/1211 return to the website long own view, welcome reprint, Thank you.

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