What kind of quality do you need to have a good drill?

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Drilling exhibition This promotional tool actually want to play well is not very difficult, if you can have the following qualities can be the drill show to play around.

Although I have been engaged in the drilling exhibition to promote only 2 months of time, but the peak of the day has reached 21,000 yuan, click the unit price can be controlled in 2 yuan (the cosmetics industry mean is 1.5 yuan), if not in the face of this Taobao homepage revision and drilling exhibition to the screening of High-quality booth, according to the original progress, One day already can do 50,000 yuan of investment. and output than according to seven days as a reserve cycle to calculate, the conservative estimate has reached more than 1:2, so, now shop daily advertising costs less than 5000 yuan, can produce about 20,000 yuan of sales.

To be a good drill player, you must have the following qualities:

The first is to be sensitive to data. Drilling operation of the process can be roughly such a simple list: creative ideas, production materials, upload materials, audit through, picture testing, analysis of data, choose the best advertising, large area of delivery, continuous optimization. In this process, the data is as an important basis for the launch reference, so it must be sensitive to the data to do well. For example, today in the process of delivery, can be seen in real time each ad bit window of the picture clicks, after screening analysis, you can draw the picture of the relatively high click Rate, in the auction tomorrow's launch will be targeted. And in the late, if it is a day to invest 20,000 yuan promotion fee, may need to do 15 plans, each plan has one or two pictures, through points of interest, visitors as the main way to put. Therefore, a daily need to have a large number of data analysis, to find the best hits the picture, the data sensitivity is not available, it is difficult to carry out the next phase of work.

The second is to be patient. Every day in the face of a lot of boring data at the same time, if you see the head has been big, it is difficult to clearly analyze the value of data for the next step to make decisions. Therefore, must be in a large number of data, patiently screening, analysis, through the daily collation of the report, find the best placement of each location, with the smallest cost to obtain more traffic. If the impatient person in the face of large and messy data, it can not calm down the heart to analyze the useful data, it is inevitable difficult to achieve good results.

The third is to be good at making statements. The report is the statistics of each location, click Rate, IP number, collection and other data of the only reference value, according to the current I do the report is divided into: The overall launch effect table, Brand launch effect table, intelligent launch effect table, the actual input-output ratio of these four. In the earlier time, also need to do a good picture of the click rate of the report, each location of the pictures are screenshots in the report, the analysis of the data is simpler and clearer. In addition, because the amount of the delivery is relatively large, also need to do a good job the next day of the launch schedule. These forms take about 2-3 to four hours a day to sort out, but without these statements as a reference, it is difficult to find a breakthrough to produce greater value.

Four is to be good at trying various ways to test. Drill Show in fact, in small two of the guidance of the post to see more of the theory of skills and knowledge, each category is different, and each material also need to pass the test to find the answer. From the way of delivery, there are visitors, points of interest, investment and groups. From past experience, the conversion rate of visitors and points of interest is higher than the other two, while the point of interest is higher than the visitors, click the unit price or even only half of the visitors need. While the brand-click Unit Price is higher than the intelligent, but the actual conversion rate is far higher than the intelligent delivery, after all, the effect of the station from the logical analysis will be higher than the station, and from my one-month effect to see also so. In addition, if a location needs more traffic, such as the plan to put 800 yuan, but the actual consumption of only 600 yuan, how to get more traffic? Take this location as an example, one way is to select a picture with the highest hit rate, the period from 8 to 12 o'clock in the morning, The bid is based on the lowest price set for this ad bit, the interest point premium of 20 yuan to make a plan, put 600 yuan. Another plan from 16 o'clock to the evening 12 o'clock, the investment is also the lowest price, the interest point of the premium of 15 yuan, the amount of the put is 200 yuan. Through a day of testing results learned that the first plan to click on the unit price of 3.5 yuan, and the second plan of the click price of 4.5-5 yuan, but can put 800 yuan all consumed. The acquisition of these experiences requires constant testing. In accordance with the above various types of delivery, the light of an ad may have 10 kinds of delivery, only through a variety of methods or combinations to test, you can find the best way.

Do drilling exhibition is not very deep knowledge, as long as the understanding of the logic behind the relationship, with the above several factors, you can play the wind, for the store to bring a lot of traffic, especially for the cosmetics industry this relatively lack of flow of the class, more of a great value.

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