What kind of rules does the Internet product chain follow?

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Whether you admit it or not, internet factors are becoming more and more important in all walks of life. For the simplest example, a friend has been in the U.S. makeup industry for nearly 10 years. The overall business of its stores has also broken through the tens of thousands of yuan Mark, which in the surrounding friends is doing a good job. Sometimes I ask her if she has any idea of expanding her business, and the answer is that she is too tired to care. And the opposite view is also to do the beauty makeup industry gathers the United States excellent product, enters the market only 3 years time, Chen Yu on own plate has done 10 several billion of water, not only so, gathers the United States excellent product also unceasingly opens up the overseas market, seeks the further development. Also is the entrepreneur, why Chen Yu has the energy, but my friend cannot?

In fact, this is the traditional sales and internet marketing of the essential difference, as a representative of traditional sales, its operators focus on more than a product category, in other words, the traditional operators in addition to the commodity prices and supply channels, but also to study the market sales performance, store leasing and gold location and other additional issues, Said the advanced some is the traditional enterprise's person and the internet person's difference lies in, the latter's thinking starting point always is the user, all its action's starting point is the user. But the traditional enterprise is very far from the real end user. There are too many complex things to interfere with the operator's thinking.

So it is not difficult to explain why, my friends do beauty makeup Tens of millions of tired, and Chen Yu a billion of not feel tired. We rely on the media itself is not a property, the consumption of energy is no longer a grade.

In fact, the shock of the Internet products to everyone is not completely limited in the product sales performance, after all, some entity manufacturers can do this, Internet products are in fact a product type of rapid replication, such as the prosperity of app applications.

The reason I have recently been so concerned about app apps, all from the news of the China car rental. It has been reported that the Shenzhou rental car has won the international car rental industry giant Hertz's favor, in this cooperation, Shenzhou car rental will be the total value of Hertz investment of more than 300 million U.S. dollars. Analysis of the industry, the strong combination will help push both sides in the car rental industry development, this is the car rental industry leader of the Shenzhou rental market value has exceeded tens of billions. For many friends who are dedicated to app development, the news can be quite shocking.

Because for an app to start the application of China car rental, a short span of six years, the China car rental business rise can be said to be quite large, and the market for taxi-type app attention is also quite enthusiastic, other similar to the Shenzhou car rental and other enterprises have been a long-term development. Combined with recent video product applications, it is not difficult to draw a conclusion that the Internet is indeed an omnipotent place, derived from the app a complete business ecological chain, so it is not unrealistic, as long as there is a reasonable operation, coupled with a more mature marketing system and product positioning needs, Then app application platform can be a new base of business.

But nothing can be simply defined, in particular, Internet products, although with the precedent of explosive growth, promising to promote the channel, compared to any other entity industry, Internet products still have many problems to solve, such as the single profit model, the data is not comprehensive and competitive oligopoly. In this or a taxi-like app application as an example to explain briefly.

As app, its profit channel is basically based on the existing flow supply, which means that the top executives want to make money from these flows to start. So clicking on Ads or window ads is the first choice. But this kind of bundled profit is simply suicidal behavior, and now Jinshan mobile phone defender, 360 security guards have strengthened their own advertising interception function, so said the ad bundled output is certainly no long-term development prospects.

Since the advertisement clicks not, then goes to the value-added service type? In fact, this is not a completely perfect route, although Ma Yun is clamoring for the free internet age has passed, but any one to charge users of the behavior should be cautious, because not every user needs value-added services, Otherwise the micro-letter will not be so entangled in their own products do not charge. These are the applications need to solve the problem, but even if the problem continues, we can still feel the impact of the Internet on the traditional industry, then the efficiency of marketing and promotion is really scary.

Received this, roughly two examples, from these two examples we are not figuring out some of the rules of Internet products? In my opinion, in the network developed today, Internet products rely on this advantage can quickly gather a market demand to expand the method, and in a certain time and space to form a fixed consumer demand, And as for the internet is the birth of this industry how to profit, I think in addition to the traditional flow of the current, more is the operator of their own way to profit mining, digging is a long-term product, mining is not a big deal to rely on this idea to start again, is not it? Above from stranded blue net http:// Www.jiaogulan.tv, welcome everyone to reprint and give the link, thank you.