What kind of website content can really attract people

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The main factor in the success of the site is the attractive content, so what kind of content is attractive? I think they should have the following six features:

One, free.

If anything else is good, people will have to think about it. If the charge is free elsewhere, he will not hesitate to leave and never come again. such as movies, some common software and so on. And if the charges are not elsewhere, or it is difficult to find free, then he will have three kinds of behavior: one is hesitant repeatedly, and eventually leave, the second is to Taobao immediately to see if there is cheaper; the last one is after thinking, finally reluctantly bought the cheapest. But the probability of the third situation is getting lower, because free online things are too much, free has become a major website of the slogan. Under this general trend, it is unwise for you to move upstream. Perhaps you will say, if all is free, then what I take to make money, do not worry, hereafter I will talk about:

Second, meet the needs of target users

As an industry website, the target user's definition should not be very difficult, but to clear the target user's demand but still need to spend a little effort, especially the deep level demand. What is the deeper demand? This is relative to the general demand, or to the shallow level of demand. General requirements should include these: relevant industry dynamics, supply and demand information or product introduction, communication methods, and so on, most of the sites have, the difference is not too big. But the difference is huge in terms of deep demand. Alibaba here for example, like it launched the Alipay and good faith, the service users are the deep demand for effective measures. This is to understand the user needs, industrial environment, as well as the entire process based on the possible way to think of. Alipay and integrity are in order to solve the e-commerce in a most critical factor, that is the integrity of the transaction and fair protection, the demand is to be in-depth understanding, analysis, to come up with a truly feasible solution. Of course, there are more deep-seated needs waiting for us to develop, you such as: Supporting logistics, bank deposit and loan, investment and financial management, advisory guidance, talent flow and so on, to provide users with a broader, deeper, more appropriate service, this is the industry's website content.

Three, unique.

The uniqueness described here has a wide range of implications, including the most basic positioning, art, structure, information and some unique features. In the choice of information, and can not simply pursue more, but not the quality, because there is too much information, the real value is relatively few. Some information can also be carried out in various forms of discussion, which not only led to the user's participation, but also enhance the user's viscosity, if the operation is good, formed an atmosphere, with a group of hardcore fans, then your site is half the success. In fact, the establishment of the brand, this is the beginning. Another more important uniqueness is that some other websites do not (or do not have the same) services or functions, such as Alibaba's Alipay, good faith pass, the net Sheng business treasure, industry alliances and so on. The development of these unique features of each website is based on the users who are serving on this site, and are targeted through in-depth understanding of their real needs.

Iv. ensure freshness.

Whether it is information or functionality, only fresh talent attracts people. If your site is full of some day-lily information, I think people will be a hasty look at a flash, and never come to your site. Similarly, if your site is still only in the web1.0 function, there is no comment, top stickers, there is no forum, blog and other places of communication, it is difficult to attract people's attention. Accordingly, if your site not only has the latest information, there are some novel features, so that the eyes of a bright, not only attracted attention, but he will also put this good experience to tell more people, to know, the best way to spread is word-of-mouth, because this spread will not be the speed of the geometric growth, and has a high degree of trust and relevance, so modern people honorific as "viral transmission."

V. Good interactivity.

In addition to the site has good, fresh content and function is not enough, but also need some can interact with the function and atmosphere. Able to interact with a lot of functions, in addition to our above mentioned posts, replies, top stickers, there are e-mail, QQ, MSN, telephone, SMS and other forms, the key is in the use of these interactive functions to humanization, to be able to gather a group of long-term active users, through them to drive the atmosphere of the entire website. This kind of thing is easier said than done, it takes a long time to cultivate, careful observation, there are problems to make timely response.

Vi. continuous adjustment and improvement.

The development of the network is rapid, from web1.0 to web2.0 is a big change, but calculate this one of the small changes, that is more. Art design, the trend has returned to the concise modernism; the structure of simple and cumbersome coexistence, but as a subdivision of the industry site, in the early days I think it should be concise, and so on after the development of large, more content, and not too late; functional aspects, site search has become a basic element; interactive, like Digg The voting function of digging and pasting "and embedding" has been widely used ... In addition to these, around the industry's own characteristics of the site, you in the user and industry environment changes, but also with the corresponding adjustments and improvements. Any site at the beginning of the station will have a lot of problems, in the future development process, will also be due to changes in the environment needs to be improved, so only will continue to improve and improve their own site is the vitality of the site, if you do not do this, will be forgotten by people.

Author: Industry subdivision network Source: http://www.cifind.cn/

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