What lit up the internet thinking this fire

The last article, "What's the point of" internet thinking "this fire?" "The Internet developed into the Web3.0 era, the changes in business logic caused the emergence of Internet thinking!" What is the current business logic? And look at the following interpretation!

Internet development to Web3.0, the Internet era, the current network is actually like a square, people can again free stroll in the square, free communication, free expression! No one can limit the migration, and no one has the right to let people speak. People are not alone in the square, but looking for interesting and valuable information.

So the Internet provides a large platform, where individual opinions can be freely expressed, information can be transmitted to each other! People in the search for interesting and valuable information in the process of communication, interaction, so that there will be a link or relationship, in a relationship (interests, feelings, interests) with the same interests and values of the people will come together! So the square will form a group of one! This group is called community on the internet!

I would like to emphasize again: the Internet community must have some kind of relationship to maintain (interests, feelings, interests), the community must have a systematic operation, like the real society of different strata, different circles! Below I understand depth anatomy of the Internet community!

Social "latent rules" and the analysis of the state of existence between communities

1, the Internet's various communities are interconnected.

Although the internet community is a convergence of interest values, however, the community and the community is not closed, but in the state of mutual integration, this is due to the diversity of human choices, for example: A person's job is to do the Internet, football is very enthusiastic, his life trajectory will be mixed in the "Internet Circle" and " Fans Circle! " In this way, through a person, it can be linked to two unrelated communities, and countless people can connect countless communities!

2, the integration of members of the Community, this elimination of the other long

Because the community is interconnected, the size and influence of the community is different. Each community member is free to choose, the members of the group will certainly gradually be attracted by the influence of the community, the small community will gradually be merged into a large community. Of course, there will be loyal followers of the "brain residue powder"! Large community users will also be lost, when the community is large, not at the level of the community (below the community level will be concerned about the micro-credit: Liu Hai of the large search and exchange of the influence will be weakened, so as to find a more suitable for their own groups!) This is how the community blends together, and this goes away!

3, the community will continue to change with the development of society

Society is in the continuous development of progress and development, then the community is the product of society, will inevitably change with the development of society. Take the media industry for example, before the Internet has not developed, the media circle is certainly to live in traditional media, and now people say TMT think of the first is the internet, mobile Internet, so the "Internet" circle of the emergence of the "traditional media" community change!

Social "unspoken rules" and the interpretation of Community business

Understand the existence of the community in order to analyze the individual in the community, the individual to develop marketing strategies, a simple summary: to find the community belonging to your business, to become the community of opinion leaders.

1, high-level community members, is the real life of the right, resources, influential people, if the enterprise can! This part of the people in the need to consider the first is "face" belongs to conspicuous consumption. If the enterprise can according to its own product positioning, meet this part of the needs of the people, they recognized, will have a commanding influence on the crowd in the community!

2, the middle level community members, in the real life does not have the right, has the resources, the influence, but is very understanding to the Community's matter of concern, has the right to speak, this part is the community "the backbone", is the community opinion leader, this part chooses the commodity to have the very professional opinion, usually will consider the product price/performance ratio, Product Word-of-mouth is the beginning of the spread of the community members have a great impact, can seize this part of the "pain point" word-of-mouth spread will be more authoritative and influence!

3, grassroots community members come to the community is purely interested, only passive onlookers, not active participation in the real life and the community have no rights. This group of people in the community, the largest number of social topics do not have strong expertise, so will be very blind herd, by the first two levels of community members have a great impact!

4, to do durian, do not do bananas: you do not want to sell your products to everyone! There may be opposing values in the community. To have not your products can not be users, and not to your product everyone feel good, but you do not have your products are indifferent users! Is your product of iron, fans, brain residue powder, products have unique will have fans! Don't think about it. Your products to sell to everyone, enterprises must select users, do not for your products are not suitable for people to serve, because this part of the people can not fully experience your products, this will cause a bad effect, affect word-of-mouth spread!

So be sure to serve your products of the same kind, that is, those who identify with your product must be recognized by influential people in the community, so that, through their outward diffusion from the center, they will ultimately affect the community as a whole, and the community is connected by the state of the community mentioned above. So this influence will be transferred from a community to many communities, through this word-of-mouth spread to attract users, is your enterprise products that should serve good irons, fans, brain residue powder!

Or is that the sentence: Find your community, find the community of opinion leaders, use or become community opinion leaders! Only if you are familiar with such community "unspoken rules" can you play the social economy!