What makes content marketing look up

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The scope of content marketing is very broad, from the Internet blog, forum, as well as the fire is not a micro-blog, to ordinary newspapers, magazines, need to have insightful, content to carry the dissemination of the relevant product information to the user, and promote sales purposes. Through the relevant data show that more and more enterprises through content marketing to promote their products, but the effect is not as good as expected, what makes content marketing can not afford to lift the high head?

One: content is not new, repeated release

Since it is content marketing, the weight of course is the quality of the content itself, a lot of corporate web site to do content marketing, over the past there are only one or two articles in there, the author often visit Micro Bo is also, the same content every day, such a number only by my cancellation of concern.

II: Limited Distribution channels

If the company's editorial level is good, write something reliable, but the hands of limited network resources, it is difficult to get good results, more platforms, more resources at the same time the release is not the same.

Three: Single management mode

The managers of many companies believe that content marketing only belongs to the market department, and is managed by the market manager. But as far as I know, at present, many companies ' market managers are only the traditional channels of strength, for the network is only a little understand, or some simply do not understand. If you can cooperate with the network Department for Unified operation, the effect will certainly be very different.

Four: The marketing way is too obvious

The author has just been sent to see a network on Taobao through the article, just start to think that analysis is good, see the back of a figure and a week need fare about 400,000, completely no mood to look down, in the mind "This is a entrusted" idea by the birth. Therefore, content marketing must do a good job of soft, too hard to hurt.

V: Excessive pursuit of viral marketing

We all know the effect of viral marketing is multiplied, so hope that the contents of the company can also play as a great impact, but their own forces did not reach the time, or do the current things as well.

VI: No analysis and summary

Do the analysis before, do the process of improvement, after doing a summary, this is to do anything need the law, if not to do any data analysis, complete work will only be half a bit.

At present, I also think, how can the enterprise website content marketing to do, because the enterprise website completely different from the Product class website, the content really feeds the pan, hoped that the A5 master can instruct Pleaes, in under grateful. Article original from the Han product nice water Purifier http://www.hpns.com.cn reproduced please keep the source.