What measures should we take to face the malicious clicks of the bidding?

Source: Internet
Author: User
Keywords Malicious clicks

Today small head bidding software small make up to talk about everyone knows Baidu bidding. Baidu bid is http://www.aliyun.com/zixun/aggregation/11238.html "> Baidu Promotion (hereinafter referred to as Baidu Auction): As now Baidu's main external revenue source, its extensive user groups across the country, All walks of life, large to assets of billions of of enterprises, small to Taobao shop self-employed, are using Baidu bidding. Since 2009, China's Internet has entered a high-speed development period, search engine users cover the entire Internet, Baidu's launch of the auction is no doubt that Baidu not only in the profit at the same time, in its reputation also entered a commanding heights, only with the profit Baidu bid, Baidu has more financial resources to invest in the Internet competition, So the charm of Baidu bidding when the stars are really bright. But this also caused Baidu now a section of "Mishap"-malicious click.

Malicious clicks means that when users search for ads, they do not have any interest in advertising, just for malicious click ads, so that the other side of malicious bid costs increased, this means is called malicious click.

Everyone in the Baidu input malicious clicks, you can see many companies, many software has said it has the ability to prevent malicious clicks, including Baidu itself in the prevention of malicious clicks on the function of constantly improve, in fact, this prevention of malicious click Software has no effect? The effect is certain, but not obvious, If true, such as Baidu and the software company said to be able to completely or most of the prevention of malicious clicks, then it is a blow to users, there is no company in the market no software can be completely to prevent the occurrence of malicious clicks.

Why is it that it is not completely preventable? Baidu bidding according to the number of clicks in the mode, that is, users click once, it will charge once, of course, if the same IP click More, it is regarded as a deduction only once, this is also a short time ago Baidu for malicious clicks launched new features.

1. If it's based on IP, many IP agents, including VPN, flip-wall, broadband automatic redial, and so on, these software can immediately replace their own IP, so that Baidu will not really know whether this one in the user is a real user, one hours and four thousand or five thousand of the price of the auction is suddenly not a point, This happens all the while.

2. After all, Baidu can only simulate the user's search habits, is not really able to distinguish whether the real users, so in the end is not malicious clicks, Baidu has no way to textual research. Some people will ask, continuous click, Baidu can be prevented, then the keyword search, change the industry to click, purely for malicious clicks, Baidu can prevent it? The answer is obvious, Baidu can't do it.

3. Bidding matching degree problem. Baidu bid users know that Baidu bid has a matching degree, such as many people in the search for Kunshan company can see Kunshan Jiali Freight Forwarding Co., Ltd., in fact, other people need is a courier company, Baidu ranking is ranked according to the matching degree, It is obvious that this matching degree can only be a high rate of user jump, in our no time to drop the keyword, a day of malicious clicks cost as much as hundreds of yuan, so a month to calculate down, for the company is also a huge investment.

4. Malicious click Groups. We all know the 6.28 incident, Baidu wide range K Station, resulting in more than N station in the excitement, organized a lot of anti-Baidu Alliance, many webmasters are involved in the riot incident, you can see a lot of QQ group, YY group and so on social tools users together, click on a keyword Baidu bid, And its means is also very superb, went in and the enterprise's customer service for a dialogue, if so counted down, this can not be counted as malicious click, but the content of the dialogue is ironic.

All of the above explain that Baidu can not prevent malicious clicks, so this is not only the "lifeblood" of Baidu, but also Baidu's "mishap", of course, for Baidu, it is certainly hope that more malicious click the better, but the user's words, this is a devastating blow, so how to prevent malicious clicks, Users need to go to the forum to learn from other people's experience, to avoid unnecessary losses.

As to how to prevent malicious clicks, this requires Baidu itself to improve its own system and technology, users also need to learn more webmaster nets above the skills can be, the above content by small head bidding software small edit, relative to SEO, Baidu bid The ills too much, so Baidu want to make money, only hit SEO. Well, writing here, I believe that the article will give you a new direction.

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