What new changes will be taken by the pharmaceutical dealers in 2015

Absrtact: December 26 News, 2014 is a year of rapid development of pharmaceutical and pharmaceutical dealers, what will be the new changes in the 2015? Billion power network contacted 111 Medical Museum Chairman Longyan, he said that the pharmaceutical dealers in 2015 will be the first major sales explosion, and the entire

December 26 News, 2014 is the rapid development of pharmaceutical and electronic business year, 2015, what will be the new changes in pharmaceutical manufacturers? Billion power network contacted 111 Medical Museum Chairman Longyan, he said that the pharmaceutical dealers in 2015 will be the first major sales explosion, and the entire pharmaceutical industry will also change dramatically.

111 Medical Museum Chairman Longyan

Pharmaceutical Electrical Business license plate to open up the threshold lower

Billion power network learned that drugs as a special product, the logistics requirements are relatively high, the entire warehousing, transportation, distribution and other logistics areas must be in line with the national "Drug Management Quality Management standard" (GSP) standards, but it is worth noting that the majority of the domestic logistics enterprises do not have the distribution of drug qualifications.

It is precisely because of this, for the pharmaceutical companies, the current logistics distribution is to limit the development of the stumbling block, leading to the introduction of a similar "1-hour Tatsu", "drug urgent delivery" and other services are difficult to cash. But this problem is being solved by the market, a few days ago, medical and Electronic Business platform seven Lok Kang received the first domestic medical license, the announcement of the establishment of Guangzhou seven Lok Kang Modern Pharmaceutical Logistics Co., Ltd., formally began to build a modern medical logistics system.

In this respect, Longyan judged that by 2015 the state will reduce the medical logistics licensing threshold, will be a group of qualified pharmaceutical and logistics companies will receive medical distribution qualifications. "The second half of this year," the Internet Food and drug management measures (draft) said that there are pharmaceutical business license of the enterprise after the record can be operated online drugs, qualified logistics and pharmaceutical companies can do pharmaceutical logistics distribution. "Internet Food and drug management measures (draft)" should be implemented next year, online sales of drugs and logistics and distribution of the threshold will be greatly reduced, pharmaceutical dealers as long as they have their own warehousing to meet the requirements of the GSP, not since the establishment of distribution companies can also operate on the Internet. ”

The first burst of sales growth

Longyan introduced that it is because the distribution conditions are not perfect, the state regulatory policy is not clear, leading to most of the pharmaceutical retail enterprises or hold a wait-and-see attitude, temporarily only a small number of pharmaceutical chains in the test of hydroelectric power. "Online pharmacies in the early stage of technology and marketing investment in a large, temporary market has not been successful case of pharmaceutical and electronic business." Plus the medicine chain under the day is not bad, the distribution of electrical business conditions are not perfect, the state policy has not been liberalized, so currently only a small number of pharmaceutical chain in the careful test hydro-electric. ”

But in 2015, the line of medicine chain this wait-and-see situation will change, Longyan analysis mainly has two reasons.

First, Ali's health will accelerate the separation of medicine. Now the market share of retail pharmacies in the 20%~30%, that is, 3000~4000 billion, and more than 10,000 billion of prescription drug sales in the hospital, and the country will be the fastest in 2015 New Year's Day open prescription drugs online sales. "The market is forcing the separation of medicine, how many more than 10,000 billion will flow to the market?" All pharmaceutical chains must be scrambling, and the market will change a lot. ”

Second, the "Internet Food and drug management measures" and other new policies launched to reduce the Internet shop to sell the threshold, improve the distribution of medical and pharmaceutical business conditions, the high growth of pharmaceutical dealers will be under the line of medicine chain attention.

Billion power network to understand that the day Cat Medical Museum published data, 2014 Day Cat Medicine Museum of Medicine category 11 Year-on-year increase in sales of 315% (in addition to the Day Cat Medicine Museum health Care products, tonic transactions outside). In this respect, Longyan said, the annual growth of medical online sales is close to the growth of the double 11. "2012-Net medicine retail 1.2 billion, to 2013 about 4 billion, 2014 is likely to break through the billion." After 2015 years of New deal, I estimate that the whole network sales 30 billion more than. In particular, Ali's prescription drugs, the market does not know how big. ”

Market concentration is getting higher to prepare for merger and reorganization

Longyan told billion power network, the current medical online retail basic in the homogenization of competition, and other categories of competition, but there must be a lot of opportunities in the middle. "Because the drug is standard, the country has a special system of GSP monitoring, quality will not be problematic." Everyone is still the price, service, delivery speed. ”

Compared with the traditional channels, Longyan that the pharmaceutical online retail in each of the competition will be more fierce, and in the future online and offline gradually merged. "The future of pharmaceutical retailing is a three-dimensional competition model, including commodity prices, customer experience, service levels, and so on, and the advantages and disadvantages of online competition will be put to a greater extent." ”

At the same time, Longyan judgment, the future of pharmaceutical retail entrance will show a variety of characteristics. "The entrance to the pharmacy will be very much, from the physical store, there are from the PC, there are from the mobile side, moving a lot of a lot of entrance." May also appear the virtual pharmacy, for example, I am Dr. Lung, I took the phone can give patients guidance medication, my online identity is a shop. ”

It is the broad coverage of the Internet, coupled with the rapid growth of scale, Longyan that the future of the pharmaceutical chain will become more concentrated in the industry, the emergence of a nationwide large chain enterprises. "Now the pharmaceutical chain is basically in a region to do very strong, has not yet appeared in the real sense of the national pharmaceutical chain." In the future, after a high degree of market concentration, regional small chain days will become sad, some will be large chain mergers or acquisitions or restructuring. ”

Service companies with new patterns emerging

Billion power network to understand that 111 medicine Hall Large Pharmacy has established a private hospital in Gansu. Longyan told billion power network, which is in the online retail layout for prescription drugs. "If I need to sell prescription drugs online, I need a hospital that specializes in prescribing prescriptions for us," he said. So I set up myself a non-profit private hospital, so that we have a dedicated team of physicians can serve consumers online. ”

Longyan judge, once the pharmaceutical electric business broke up, since the construction of private medicine is only one of the means of pharmaceutical chain, in the service above the innovation and change will certainly be richer. "Take customer service example, the online drug sales can not rely on robots, to provide consumers with personalized interaction and consultation, which requires a professional consulting team." So in the future 111 medicine Library Online pharmacies In addition to the general customer service, but also need to have professional doctors and pharmacists, doctors can prescribe, pharmacists can audit prescriptions, these remote can do. ”

Flow inlet is controlled by bat

In response to Baidu, Tencent and Ali scrambling to exert their power on the pharmaceutical and electric companies, Longyan that three large firms in the field of medicine will quickly stab the pharmaceutical online retail market, which Alibaba's advantage is more obvious. "Three companies start with the mobile side, Ali's biggest advantage is to pre-empt, brand more powerful, and get the most complete drug regulatory code, their route to the entire drug flow will be clear, and finally will control the online medical retail pattern, and will affect the upstream pharmaceutical manufacturers, because they have large data. ”

In addition, Longyan also to billion power network analysis, pharmaceutical manufacturers themselves to do independent of the cost of the high, the short-term medical chain must rely on Ali and other large platform to develop the electricity business. "Medicine online retail finally very likely to go tick-tock taxi mode, just the medical industry tick-tock Taxi is bat and other large platforms, as a pharmaceutical chain must be tightly embrace platform to develop." ”

Billion power network to understand that the 111 medical Museum of the electric business positioning is a special drug sales site, currently in Beijing, Gansu, Shaanxi Province, three provinces and cities more than 20 city has more than 200 chain stores. Longyan in Jinchang, Gansu Province and moved its headquarters from Gansu to Beijing in the scale expansion. 111 Electronic commerce of the Medical Museum has been three years, experienced two times double 11, the Power Corps team a total of more than 200 people, including logistics forty or fifty people, this year in the 2014-year double 11 on the day the total net sales amounted to 9.67 million yuan, in the sky Cat platform sales amounted to 8.67 million yuan in the Day Cat Medicine Hall sixth.