What new ideas are there in internet marketing?

Http://www.aliyun.com/zixun/aggregation/79250.html "> newspaper reporter Zhing

In less than two weeks, the network's most lively "double 11" big promotion will be opened. Ali Group has announced that this year will be "double 11" to change its name to "1111 Carnival", and the first breakthrough activities mainly in the field of CAT platform, joint Taobao and the two platforms together to participate in a good deal. "We want the carnival to build a better interactive platform for consumers and businesses," he said. "Day Cat President Zhang Yong said."

In previous years "double 11" big promotion, "the entire audience 50 percent and the parcel mail" most attracts the consumer. But also some netizens reflect, some businesses have to raise the original price of products, and then discount. Wang Yulei, vice president of the cat, said: "Merchants must not challenge our bottom line on false discounts." "It is reported that any products with false discounts will be directly disqualified from participating in carnival."

After the name carnival, issued pre-sale coupons, grab coupons, group buying and other promotional activities have been launched one months in advance. The pre-sale is a new act of carnival this year, from October 15 onwards, the pre-sale platform launched Hermes handbag, Tiger Woods signed limited edition wrist watch, Gucci female sunglasses, Donga donkey-hide gelatin (000423, Stock Bar) Limited edition of rare luxury goods, health products, pre-sale prices than the market price has as much as thousands of yuan discount. But from a market reaction, they are less likely to be "seen" by consumers. In contrast, gold, jade, diamonds and other protected jewelry are the most concerned. As of yesterday 0, the total price of the reserved commodity was more than 2 million yuan, ranked first in all presale commodities.

Electricity and consumer interaction also strengthened. Zhang Yong said that this year's carnival coincides with the Sunday, "after snapping up can still sleep late" time advantages for businesses to provide more opportunities. It is revealed that the current only days of the cat is expected to participate in the carnival business to break through 10,000, is 5 times times last year. In order to cope with the peak challenges, China Express Association has organized shun Fung, four-pass one, home urgent delivery, such as nine express companies to discuss the specific deployment of carnival; Day cat will also be in the activity day for merchants to provide express company real-time monitoring system, guide sellers adjust delivery. On the payment side, Liu Zhenfei, vice president of Alibaba Group, said that last year, when trading volumes soared, a number of banks had failed to pay the net silver, and this year to avoid a similar situation, Alipay and the major banks have been preparing for the carnival since July, which is expected to greatly improve the payment experience this year But he said: "The most effective way to relieve the pressure is to pay the balance of Alipay, so we recommend that you pay for Alipay in advance before carnival." ”