What new opportunities can startups take from Apple Watch?

When Apple sells its smart watch Apple Watch as soon as this March, there will be a large number of applications for the wearable device to be put online. Apple has already released specifications for the company's watch, so the product is likely to be the launch pad for the next wave of consumer technology innovation companies valued at $1 billion trillion.

With many pundits predicting that Apple's watch will be mediocre after the IPO, or even different from the failure, some investment-agency analysts are bullish on the wearable device. Analysts at Morgan Stanley, an investment bank, said in an investor report last November that they expected Apple Watch to perform well after the IPO, with sales reaching 30 million in the first year. Apple's watch will add more than 10% to its valuations and increase its market capitalisation by more than $50 billion trillion.

Apple has already unveiled a stylish, customizable Apple Watch. Given Apple's reputation, it is safe to assume that the hardware will be a first-rate device when Apple Watch is on sale.

But for Apple Watch, the key to success is application. Apple already has the world's most delighted and well-paid application developer community. Apple said previously that app store apps were sharing more than 10 billion dollars in revenue from developers last year.

So there is no doubt that hundreds of companies, including technology giants such as Facebook and Twitter, will release the exclusive use of the device on the first day of the Apple Watch debut. This can be true because Apple earlier last November provided developers with software development kits for the development of Apple Watch applications.

Imagine the user wearing a piece of Apple Watch into a grocery store, because of the precise location of the user, Apple Watch can be in the grocery stores for users to navigate. Users will also be spared in each channel wandering, looking for the goods they want to buy cumbersome. Let's say that Apple Watch has Wikipedia apps on it, and when a user travels in a city, it can give users hints of interesting spots.

The technology has already appeared in the user's mobile phone. But the real reason for users to adopt new technology is whether the technology is easy to use.

By using historical analogies, we find that the prevalence of mobile internet is the substitution of instant messaging for email. E-mail is the product of a set of specific behaviors, including sitting at a computer at a specified time and adding a specific idea to the response. BlackBerry has turned email into something akin to instant messaging, and the growing popularity of touch-screen smartphones suggests that e-mail is outdated as more and more users begin to accept Instant messaging applications.

Smart watches have the potential to make the interactive mode of push messages truly convenient, not only to increase the number of tweets that users want to receive, but also to raise the frequency of push messages. This technology is the "virtual reality" technology that Google (Weibo) has been exploring.

Inmarket is one of the first companies to use Apple ibeacon technology in retail stores, which now has 32 million-month active users. Inmarket has installed ibeacons launchers at some of the grocery entrances of Safeway and Giant Eagle to better enhance the interaction between retail outlets and customers. With the promotion of Inmarket, the ibeacons experience will provide the same experience at different retail outlets, as well as access to Inmarket's preferences and rewards mechanisms. Inmarket's ibeacons launcher is only coin size, very convenient.

Meanwhile, the developer of ESRI, a map software company, is considering designing an interface for Wikipedia that will be driven by the user's geographic information. In addition, ESRI will develop a product that is like "location-based Twitter." ”

Just as Apple used the iphone to change the behavior of its users as well as social norms, it is the real opportunity for Apple Watch to provide the next innovation enterprise valued at $1 billion trillion.