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Web2.0 is the era of user contribution content, is the site and users, users and users of the era of interaction, web2.0 's essential attribute is the community.
Web2.0 is the community, then what is the community?
When the German social scientist Tennis the concept of community as early as 1887 in the book "Community and Society", there are very few people who know and care about it. Even after 1933 years, Fei Xiaotong and several students of Yanjing University translated American sociologist Parker's sociology paper, the first time to translate English "community" into "community" to the people, the understanding, attention to it is still a handful. Today, "community" has become a very high frequency of use of a word, has been widely concerned about, including sociologists in many fields, experts and practical workers to study the new topic.
So what is a community? According to some data, sociologists give communities more than 140 definitions. Although sociologists have different definitions of the community, the basic elements that make up the community are basically consistent, it is generally believed that a community should include a certain number of population, a certain range of regions, a certain scale of facilities, a certain characteristics of the culture, a certain type of organization. Community is such a "community of people living in a certain geographical area composed of social life." The following definitions may be more representative:
The first definition: community organization mainly refers to the informal culture, religion, blood and geography of the formation of a personal color and emotional color of organizations and groups, such as religious groups, private groups, etc., to distinguish between colleagues and students such formal institutions in the relationship.
The second definition: the community is a social group or social organization gathered in a certain area of the formation of a life-related collective, is the most basic content of social organisms, is a microcosm of the macro society.
There are five elements that make up the community:
1. A group of people living in a colony;
2, a certain geographical area;
3, a certain life service facilities;
4, the residents have a specific cultural background and lifestyle, a variety of social relations between the population;
5, in order to seek specific implementation of the rules and regulations, the emergence of various social groups and institutions (such as the City of inquiry life, streets, villages, production brigades and large enterprises, etc.).
The community is rich in resources, economic, socialization, psychological support and influence, social control and social participation and other functions, in the community to carry out AIDS care support work, will strengthen the care and support work of the depth, breadth and durability.
A third definition: The network presents a "virtual community", a group of like-minded people who do not live together, but are assembled by the common characteristics of one aspect. In the community to form an interactive "neighbourhood" relationship, in the community through their online speech and behavior to form a virtual image of themselves.
Whether it is Ding Lei or Charles Zhang, regardless of Zhou one or Pang Sheng Dong all show the community of infatuation, passionately.
Look at NetEase and Sohu's Alexa profile:
1, NetEase: China's largest network community and portal site.
2, Sohu: Chinese Internet portal and online community.
Although Sina's mouth did not say, "Sina is the community", but Sina in the community's exerting force is the three main portals the strongest. Sina's Celebrity blog A wave of flat, peat, a celebrity in Sina blog won the eyeball and true gold and silver.
web2.0 ERA to look at the Internet, as if the red Mansions Jinling 12 chai each have their own style. But in essence, no matter blog, podcast, digging, or geek, Granville Guest, change guest. The essence is the same community.
In the web2.0 era, community is life, community is demand, community is relationship, community is life. Deep into the community, study the community, subdivide the community, the key to seize the community members-people. The old saying cloud, the popular person has the world. web2.0 times Cloud: "The members must survive, the members have to develop."
If the web1.0 era is a circle of content, and the web2.0 era is a circle of people.