What principles should be followed in product design of Industry Portal website

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Products are the industry portal survival of the site, design industry portal sites are thrown away from the Web site traffic and other attributes; Since as an industry portal, it must have a specific audience groups and these audience groups of user characteristics and behavior habits, At present, although there is no portal site for their own site users of the classification and behavior of the analysis and research, but a webmaster is a portal site is a battle, its combat experience is an advanced user, then for a take shape, and users of a clear site, how to carry out the design of new products? I think , for such a portal, its product design must adhere to the following principles:

One: Industry characteristics

Industry belongs to the industry, information to information, at this stage the role of the industry portal is as a bridge to divert the corresponding information provided to the opposite bank customers. The difference between a user and a successful customer is huge, and the value of the site is different. The website product design must consider the website new product said to have the profession characteristic, the following author gives an example:

The author website is about the clothing industry an industry portal site, the author in the design of a new product, the industry characteristics of the product to adopt the industry's specific needs of customers and the needs of users, the need for the two points together, found that there are very big differences, considering the different expectations of the site, Therefore, for the different needs of the product functional division, to meet the site's users and customers.

Two: User cost

User cost refers to the user's habit, the actual is to reduce the new product to the user to obtain value information barrier to minimize, users will continue to buy your products or services, or new product design is a naked failure.

Industry Portal User audience is the most clear and clear, site audience is also along with industry portal development and grow up, its behavior habits basically form a certain pattern, this also led to the industry portal product update iteration is slow, because the audience's specificity and accuracy. Therefore, at the beginning of the product design must consider the user's original product use, if the industry portal users in the use of new products or to acquire a service when there is no way to exceed the original product, the information value of the acquisition of the higher the cost, the user to give up the chance of using the product is greater; Coupled with the industry portal today's fierce competition, website product design is slightly careless, competitors are very likely to use this shortcoming "buy" the site's customers.

Third: Strategic development

Industry portal site often does not have the subconscious of strategic development, just as the market feeling in the continuous development, which caused the Web site products as a few decades of barrels, there are high and low, coupled with the site operators are not clear and positioning in the year after the plan, which also for the Web site new product design has brought a certain degree of difficulty.

Industry portal New product design is always to meet the needs of users as the supremacy of the principle, and the current industry portal is exactly divided into fashion classes and information classes, both emphasize the speed of information dissemination, coupled with the original site products, new product design is essential. The author of the website of the design of new products cut off a small number of customers, inefficient products, which is also in the promotion of the product barrel effect of the start point.

The author thinks that the fundamental point of strategic development in new product design is to understand the changing situation of industry demand, to understand the task and profit point of the website stage, and to build and utilize the channel of various resources of the website, according to the principle of the development of these strategies.

The website product design always carries the subjective consciousness, but at present lacks the market data analysis and the User Behavior Analysis Foundation also only then, the author proposed three product design to follow the principle is only the author in the actual combat obtains the experience, writes the bad, hoped that the person who can be well perfected.

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