What problems should be paid attention to when choosing the marketing team of microblog

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Speaking of Weibo, today, I think we will not feel any strange. Since 2007, China's first rice with a micro-bo color to open the net, to 2009, Weibo this new term. 2010 Domestic Micro-blog ushered in the spring, micro-bo like springing up. Four major portal sites are open microblogging. In the first half of 2011, the number of Chinese microblogging users increased from 63.31 million to 195 million, a half year increase of 208.9%. The popularity of Weibo has increased from 13.8% to 40.2% in Internet users. January 2012, according to the China Internet Network Information Center (CNNIC) report, as at the end of December 2011, China's micro-blog users reached 250 million, compared with the last year's increase of 296%, netizens use rate of 48.7%. Weibo has grown in one year to become an important Internet application used by nearly half of Chinese netizens.

With the development of micro-BO, micro-blog in all aspects of the value of highlighting, but also the emergence of the micro-blog related to the new marketing methods-micro-bo marketing. And some of the strength of large enterprises, has already established their own micro-Bo marketing team, such as Beauty said, where the customer prudential products, Cofco Group, Mai Lin and other enterprises are the 2011 Weibo marketing big winners.

Large enterprises have the financial resources, have the strength to set up their own micro-Bo marketing team, that SMEs if you want to promote in micro-blog, generally in the selection of micro-bo marketing, can be outsourced to professional micro-blog marketing team. Now on the network, do microblogging marketing network companies and teams have a lot, how to choose a strong, effective micro-Bo marketing company? What should be paid attention to? The following author on the next, how to better choose a small and medium-sized enterprises have the strength, but also marketing effect of micro-blog marketing team or company:

1. Analyze Weibo account Quality

The quality of a microblog account, we have to consider several aspects, one: Weibo fans enough, Weibo is the first to have fans, and the more the better, there is no fan of micro-blog or less fan Weibo, can not achieve the effect of publicity and promotion; two: Micro Bo have fans, not active also not, that is what we call "zombie powder." Zombie powder Weibo, fans no more than a little promotional value, and distinguish Micro Bo fan is active, whether it is zombie powder, we generally see the second turn of micro-blog account, the second turn the higher the better;

2. Analysis of micro-blog account categories, microblogging topics related to the industry

A strong microblogging marketing team, the first should be involved in a number of areas, fashion, beauty, digital, tourism, furniture, automobiles and many other industries should have their own account. The number of fans is large enough to cover a lot of areas, we choose to promote, in the selection and promotion of products related to the micro-blog, the marketing effect can be achieved better; The author of the company is in a famous web E-commerce company to do Weibo marketing, the company Weibo account number of fans not only nearly more than 20 million, and involved in the field of many industries, is now the micro-Bo marketing team is difficult to do;

3. Analysis of microblogging marketing team members are professional

Micro Bo development time is short, understand Micro Bo marketing talent that is very few, and to find a micro-Bo marketing team members understand the network marketing, micro-blog marketing company, but it is a bit difficult, and the author of the company's choice of the company Solomon, because its team members are from the first line of micro-BO marketing combat experts, network marketing talent, Most of the members are from a network of well-known network promotion, network marketing platform of outstanding students, so the network marketing talent lineup, but also our company to choose the Company of Solomon one of the reasons;

4. Analysis of microblogging marketing team can provide comprehensive and thoughtful service

Because microblogging marketing is a service, and is a long-term service in order to effect the service, then this requires a micro-BO marketing team in the process must have excellent technical and human resources, and can provide human services, if there are such as: micro-BO technical guidance, micro-BO professional training, micro-bo marketing and other thoughtful services, So that the company icing on the cake, convenient to set up their own microblog marketing team, that is the best.